As the world of marketing and communications continues to adapt to a multi-channel, multi-device approach, print service providers have certainly found that the old way of doing business needs to updated.
This week, I will have the chance to share strategies, tactics, and ideas to help printers to that successfully!
Join Me at Printing Survivor 2012
On Thursday, September 2oth, I will be one of the speakers at the Printing Survivor 2012 event in Toronto.
This will be my second consecutive year at this event, which is hosted by Graphic Arts Magazine in Canada.
The title of my presentation this year is “Finding Success in a Multi-Channel World“.
I will provide an overview of how the world of marketing and communications is changing. But more importantly, I will provide strategies and revenue opportunities that printers can follow to grow their business in a multi-channel world.
Yes, I still believe in the power of print. But I will stress the importance of paying attention to areas such as:
- Online Marketing
- One-to-One Marketing
- Email Marketing
- Social Media
- Mobile and Interactive Print (including QR Codes and mobile websites)
- And more!
All attendees will leave my presentation with actionable insight and ideas that they can use to grow their business.
There are a number of other great speakers at this event that attendees will be able to learn from.
This includes Joe Truncale of NAPL, Peter Muir of Bizucate, and Jay Mandarino of C.J. Graphics.
The Printing Survivor 2012 event will be held at the Paradise Convention Centre in Concord, ON.
For more information, visit the official Printing Survivor 2012 event here >>
There is a great chart from eMarketer today that caught my attention.
It details the results of a survey that asked marketers what types of challenges they face when it comes to the data that they are collecting.
In today’s multi-channel world, most companies are finding and storing more data than ever before about their prospects and customers.
But if they are not properly using that data, or if that data is making it harder for them to achieve key business objectives, then that is a big problem.
Why Companies Are Struggling With Data
One reason that many companies are running into those top 3 challenges — having trouble measuring ROI and sharing data across and organization, not using it to effectively personalize communications, and not being able to link data to individual customers — is because their marketing efforts are not integrated. They may be using separate point solutions for each of their marketing channels…. one soution to send emails, one to create personalized URLs, one to manage collateral and digital assets, one to collect leads from the website, one to collect survey responses, etc.
With that type of approach, marketers are stuck with multiple databases that may not talk to another , which prevents them from having a holistic view of their customers and prospects.
In today’s world, that circumstance can doom many marketers. If the effectiveness of their marketing efforts decreases, or if they can’t prove what’s working, then their job tenure may be cut shorter than ever before.
The Solution to Handling Big Data Problems
However, that does not have to be the case.
Marketers can adjust their strategies to take an integrated approach.
Our CEO John Foley, Jr. wrote this White Paper to help companies find the best ways to do that.
Also, they can also make changes in the technology that they use. They can break down their silo-ed approach, and start using solutions that ensure their activities and results are running through a central database.
When those things happen, then the available data can truly be put to use. And both marketers and consumers will benefit greatly!
Would you like to start walking down that path? If so, I’d love for you to take a moment to register for a demo of interlinkONE’s marketing solutions.