Does your marketing team face these challenges?
Posted by 
on Tuesday, May 22, 2012 
at 8:42 AM 
in There is a great chart from eMarketer today that caught my attention.
It details the results of a survey that asked marketers what types of challenges they face when it comes to the data that they are collecting.
In today’s multi-channel world, most companies are finding and storing more data than ever before about their prospects and customers.
But if they are not properly using that data, or if that data is making it harder for them to achieve key business objectives, then that is a big problem.
Why Companies Are Struggling With Data
One reason that many companies are running into those top 3 challenges — having trouble measuring ROI and sharing data across and organization, not using it to effectively personalize communications, and not being able to link data to individual customers — is because their marketing efforts are not integrated. They may be using separate point solutions for each of their marketing channels…. one soution to send emails, one to create personalized URLs, one to manage collateral and digital assets, one to collect leads from the website, one to collect survey responses, etc.
With that type of approach, marketers are stuck with multiple databases that may not talk to another , which prevents them from having a holistic view of their customers and prospects.
In today’s world, that circumstance can doom many marketers. If the effectiveness of their marketing efforts decreases, or if they can’t prove what’s working, then their job tenure may be cut shorter than ever before.
The Solution to Handling Big Data Problems
However, that does not have to be the case.
Marketers can adjust their strategies to take an integrated approach.
Our CEO John Foley, Jr. wrote this White Paper to help companies find the best ways to do that.
Also, they can also make changes in the technology that they use. They can break down their silo-ed approach, and start using solutions that ensure their activities and results are running through a central database.
When those things happen, then the available data can truly be put to use. And both marketers and consumers will benefit greatly!
Would you like to start walking down that path? If so, I’d love for you to take a moment to register for a demo of interlinkONE’s marketing solutions.
Telling Your Story with a Multi-Channel Approach: Content Marketing World 2012
I’m quite excited to share news that I’ll be speaking at Content Marketing World 2012! Here is an article that I’ve written to tease my presentation.
I love marketing.
As a result, I often get excited about new channels and technologies that appear. Over the past few years, this has included such things as QR Codes, Near Field Communication (NFC), and of course various social networks. Perhaps you also have the tendency to get excited about new channels and opportunities that arise!
However, one of the biggest things that I’ve learned throughout my business career has been this — you can never rely solely on one channel to get the job done! No matter how buzz a channel or technology may come up, the best way to effectively reach your audience is through an integrated, multi-channel effort.
In today’s world, it may seem harder than ever to stand out and get noticed. But during my presentation at Content Marketing World, titled “Expand the Reach of Your Story with Multi-Channel Marketing”, I will demonstrate how you can effectively use a mix of traditional and newer marketing channels to tell your brand’s story more effectively than ever before!
I hope to see you there!
In the meantime, I’d love to connect with you on Twitter, Facebook, LinkedIn, Google+, or Pinterest!
Mailing and Fulfillment in a Multi-Channel World
From May 12th through the 15th, I will have the opportunity to attend and participate in the 2012 MFSA Southwest Chapter Conference.
interlinkONE has been a Gold Partner of MFSA on a national level for a number of years, and we are always happy when we get the chance to interact with members on a regional level.
During the conference, I will be delivering a one-hour presentation that is titled “Multi-Channel Marketing for the Mailing and Fulfillment Services Provider“. The presentation will cover a variety of topics, including:
- Challenges Faced by Service Providers in Today’s World of Marketing and Communications
- Selling Multi-Channel Marketing Solutions
- Best Practices for Managing, Executing, and Measuring Marketing Campaigns
- Emerging Technologies and Getting Ready for What’s Next
The 2012 MFSA Southwest Chapter Conference is being held Worthington Renaissance Hotel in Fort Worth Texas from April 12th – 15th.
I hope to see you there!
For more information about the conference, please click here >>
Integrating Print in a Multi-Channel World
There is no doubt that channels such as mobile and social will continue to have a dramatic effect on the way that people and businesses communicate.
Thus, it will be an on-going effort to find ways to ensure that traditional channels such as print still have an effective role in the marketing mix.
Below is a presentation that was delivered by our CEO John Foley, Jr. that discusses the topic “Integrating Print in a Multi-Channel World”. We hope that you find it helpful!
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Tags john foley, johnfoleyjr, Marketing, mobile, multi-channel, offline, online, presentation, print, QR Codes, slides, social media, web QR Codes, John Foley, and the Congressional Country Club
Today, our CEO John Foley, Jr. is speaking in Maryland at the Congressional Country Club. The topic that he’ll be covering is one of the hottest ones in the worlds of printing, mailing, and marketing — QR Codes!
During the presentation, titled “QR Codes in the Marketing Mix”, John will cover items such as:
- Best practices for creating and designing QR Codes
- Tools and technologies for building mobile websites
- Knowing when to incorporate QR Codes into a multi-channel marketing campaign
- Case Studies and Inspiration
Thanks are due to HP and the ColorNet Group for inviting John to speak. Here is a picture of the invitation that they sent out in the mail:
This event is being held today (September 22nd 2011) from 11am to 2pm. If you do attend, please say hello to John from all of us back at the office!
P.S. If you will not be attending this event, we’d absolutely like to encourage you to check out our QR Code Success Toolkit. It contains case studies, webinars, how-to guides, and more.
