Marketing Commentary from interlinkONE
Marketing. Web-to-Print. Warehouse Management.
Integrating Print in a Multi-Channel World
Posted by 
on Thursday, January 26, 2012 
at 9:22 AM 
in There is no doubt that channels such as mobile and social will continue to have a dramatic effect on the way that people and businesses communicate.
Thus, it will be an on-going effort to find ways to ensure that traditional channels such as print still have an effective role in the marketing mix.
Below is a presentation that was delivered by our CEO John Foley, Jr. that discusses the topic “Integrating Print in a Multi-Channel World”. We hope that you find it helpful!
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Tags john foley, johnfoleyjr, Marketing, mobile, multi-channel, offline, online, presentation, print, QR Codes, slides, social media, web QR Codes, John Foley, and the Congressional Country Club
Today, our CEO John Foley, Jr. is speaking in Maryland at the Congressional Country Club. The topic that he’ll be covering is one of the hottest ones in the worlds of printing, mailing, and marketing — QR Codes!
During the presentation, titled “QR Codes in the Marketing Mix”, John will cover items such as:
- Best practices for creating and designing QR Codes
- Tools and technologies for building mobile websites
- Knowing when to incorporate QR Codes into a multi-channel marketing campaign
- Case Studies and Inspiration
Thanks are due to HP and the ColorNet Group for inviting John to speak. Here is a picture of the invitation that they sent out in the mail:
This event is being held today (September 22nd 2011) from 11am to 2pm. If you do attend, please say hello to John from all of us back at the office!
P.S. If you will not be attending this event, we’d absolutely like to encourage you to check out our QR Code Success Toolkit. It contains case studies, webinars, how-to guides, and more.
Integrated, Multi-Channel Marketing – Why?
About.com recently posted an excellent article detailing the benefits of integrated, multi-channel marketing.
While the study that the article is based on might be geared towards non-profits, the benefits can apply to companies of all shapes and sizes.
The two that I primarily enjoyed were:
- Unification of messages across channels
- Being able to sync online and direct mail databases
Unification of Messages
I’ve had the chance to talk with various print, mail, and fulfillment service providers over the past few years. While I do understand some of the reasoning behind why some may purchase separate point solutions to do various marketing activities, the part that scares me is when there are separate people managing each channel.
In a case like that, companies are almost guaranteeing that branding and messaging will not be in sync across various channels.
But with an integrated system, multiple employees should be able to easily and quickly access key taglines, offers, links, and images to use on whatever they are creating, whether it’s an email, a landing page, a flyer, etc.
Syncing Online and Offline
And in regards to being able to sync online and offline databases, I cannot even imagine having to manage two separate buckets in that case! Today, customers and prospects choose whatever channel they want to use to communicate with us. That choice may vary across different circumstances.
By having an integrated database that is populated by multiple channels, companies can greatly improve their marketing and sales processes.
[Video] Reaching Prospects Through the Right Mix of Channels
We are always looking for ways to best explain how our marketing software can help companies with their markeing efforts.
Well, here is something that’s slightly different than anything we’ve tried in the past. This video seeks to explain how you may benefit by segmenting your list, and then targeting each group through a unique mix of channels.
We hope that you enjoy this video:
Better Channel Integration with Short URLs and QR Codes
DIRECT Magazine recently released an article by our CEO John Foley, Jr. In the article John speaks about how companies are using social media more and more these days and how important short URLs really can be.
“When placing social media links—or any URLs, really—on direct mail pieces, keeping them short and easy to remember is a must. Long URLs are more likely to be misspelled when people retype them into a Web browser.”
To read the rest of the article click here
