Marketing Commentary from interlinkONE
Marketing. Web-to-Print. Warehouse Management.
Integrated, Multi-Channel Marketing: Presentation from #IABCAR
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on Tuesday, June 28, 2011 
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On Friday, June 24th, interlinkONE’s CEO John Foley, Jr. spoke at the IABC/Arkansas Summer Camp event.
If you would like to check out the slides that John presented, we have posted them on our Slideshare account. We hope that you enjoy them!
During the presentation, John covered topics such as:
- What integrated marketing truly means to a business and your customers & prospects
- How to develop multi-channel marketing campaigns
- Creating social media campaigns that can be measured
- The growing importance of integrating mobile into your marketing efforts — including SMS/Text, QR Codes, and more
Tags [Event] The Importance of Integrated Marketing
Today, I am traveling to Arkansas to catch up with the great folks from CustomXM! Tomorrow, Thursday June 23rd, I’ll be participating in CustomXM’s Lunch & Learn! I am absolutely looking forward to spending some time with my buddy Paul Strack, as well meeting his employees and customers.
While I haven’t spent a lot of time in Arkansas before, I’m really hoping the folks here like me. Here’s one important reason why: I’m not going home after the Lunch & Learn! In fact, I’ll actually be speaking at another event in this state on Friday, June 24th.
On Friday, I have the privilege of having a part in the IABC/Arkansas Summer Camp 2011 event.
During that event, I’ll also be talking about the importance of integrated marketing, especially when messages are distributed through multiple channels. To do this effectively, it involves the integration of Websites, telephone, email, texting, trade shows, print, social media, and other available channels to present relevant messages.
I know — that isn’t always as easy as it sounds 
But it can be done effectively! If you attend this event, I promise that I’ll show you how.
The How and Why of Multi-Channel Integrated Marketing
interlinkONE and Grow Socially’s CEO John Foley, Jr. will be heading down to Arkansas soon to participate in a couple of events related to marketing.
One of those events is being put on by the great folks at CustomXM.
On June 23, 2011 from 11:30AM to 1:00PM at the North Little Rock Chamber of Commerce, John will be delivering a presentation on the subject of “The How and Why of Multi-Channel Integrated Marketing”. If you’ll be in the area, we’d absolutely like to invite you to attend!
John actually got together with CustomXM’s Paul Strack to record a video about the presentation. We hope that you enjoy it
The Magic Solution to Marketing Success
DMNews recently published a quote from Michael Eisner that should help widen the horizons of marketers everywhere. Here is the quote:
“The greatest success, as always, will be achieved by those who can connect with consumers across multiple platforms.”
In his presentation, Mr. Eisner was speaking about the rise of digital marketing. But he clearly made his point here that businesses must still include more traditional channels to truly deliver effective marketing efforts.
I think that quote was a reminder that could benefit businesses of all sizes and types. The next time that you sit down to plan your next marketing effort, perhaps this quote from the former Disney legend might help you pick the right mix of channels.
Trends in Media Consumption
For a quick second, let’s pretend that your company produces blinking ghosts. Your product has appeared on a wide variety of platforms — on household TV screens, in arcades, on computer monitors, and more.
However, let’s say that you are presented with facts that Pacman is not really interested in eating blinking ghosts as much as he’d used to. He’s spending more and more time consuming something else. Thus, video game companies are no longer interested in buying your blinking ghosts, at least not as frequently as they did in the past.
What would you do with your business? Would you produce even more blinking ghosts than before and hope that Pacman reverts back to his old ways?
On a more serious note, eMarketer.com published a new article with charts on the subject of “Trends in Consumers’ Time Spent with Media“.
One of the charts displayed the growth (or lack thereof) across various media:
At interlinkONE, we truly believe in the necessity of taking a multi-channel approach to marketing efforts.
However, charts like this may help us make better decisions for the future, in regards to the time and money that we may want to invest into specific channels. For instance, if we do not have plans to make mobile part of our mix, we will need to change that quickly.
The people in our target audience are still consuming, but their preferences are changing. Are we adjusting too?
