Print is Special Because…
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on Wednesday, September 28, 2011 
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I recently had the chance to spend some more time reviewing the 48th Annual Print Survey from Graphic Design USA.
If you have chance, it’s absolutely worth downloading and reading. While there were certainly some questions & results from the survey that I did not agree with the majority on, I thought that the quotes from people describing why print is special to them were important.
Here is a sampling from a few of my favorites:
- “Many people still like to touch their communications — it’s tangible and evokes emotions that, in some ways, digital cannot”
- “As much as we are immersed in this digital age in our day-to-day lives, people are still very tactile in nature”
- “[Print] is tangible and communicates effectively,although differently than digital media”
- “Paper should always enhance a project in terms ofthe message and mood that is being conveyed.”
Of course, we all need to recognize that tablets, smartphones, and other devices are changing the way that people consume information. And that social networks have opened up new ways for us to connect with people and brands.
But in the end, long-lasting marketing success will be found by the companies that find ways to integrate the best of what’s available from each marketing channel.
Click here to access the full survey results >>
Ready to Text Your Customers and Prospects?
Are you looking for a new way to reach your customers and prospects? If so, the answer may be found in an activity that you’ve probably already participated in a few times today — and that is via SMS/Text messaging.
While it is true that not everyone would be open or happy about receiving text messages from businesses, the same could really be said for every other channel. And just like channels such as direct mail, email, social networks, etc., there are going to be people that prefer to receive discounts, product news, and more from companies that they like via text messages.
The Growth of SMS/Text Messaging
MarketingCharts has as great recap of an August 2011 study from the Pew Internet & American Life Project.
Here were a couple of numbers worth noting:
- 59% of cell phone owners send or receive text messages
- But, 92 % of US smartphone owners send or receive text messages
As more and more people become smartphone owners, companies should be very aware that those people may not only become regular text-message addicts users, but they also become willing to receive communications from a business via that channel.
Can interlinkONE Help You with SMS/Text Messaging?
Yes, of course 
Within our integrated, multi-channel marketing software application ilinkONE Version 8, users have the opportunity to communicate with their customers and prospects through a variety of options. They could choose to build and send an email… they could generate a fulfillment order for the warehouse to package and ship… they could schedule follow-up calls or meetings… and they can also send SMS/Text messages.
Yes, all of that can be done through one system.
Would you like more information? If so, please let our team know how we can help you.
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Tags Android, iPhone, messaging, mobile, multi-channel marketing, Reports, smartphones, SMS, Software, Text, trends Integrated, Multi-Channel Marketing: Presentation from #IABCAR
On Friday, June 24th, interlinkONE’s CEO John Foley, Jr. spoke at the IABC/Arkansas Summer Camp event.
If you would like to check out the slides that John presented, we have posted them on our Slideshare account. We hope that you enjoy them!
During the presentation, John covered topics such as:
- What integrated marketing truly means to a business and your customers & prospects
- How to develop multi-channel marketing campaigns
- Creating social media campaigns that can be measured
- The growing importance of integrating mobile into your marketing efforts — including SMS/Text, QR Codes, and more
[Event] The Importance of Integrated Marketing
Today, I am traveling to Arkansas to catch up with the great folks from CustomXM! Tomorrow, Thursday June 23rd, I’ll be participating in CustomXM’s Lunch & Learn! I am absolutely looking forward to spending some time with my buddy Paul Strack, as well meeting his employees and customers.
While I haven’t spent a lot of time in Arkansas before, I’m really hoping the folks here like me. Here’s one important reason why: I’m not going home after the Lunch & Learn! In fact, I’ll actually be speaking at another event in this state on Friday, June 24th.
On Friday, I have the privilege of having a part in the IABC/Arkansas Summer Camp 2011 event.
During that event, I’ll also be talking about the importance of integrated marketing, especially when messages are distributed through multiple channels. To do this effectively, it involves the integration of Websites, telephone, email, texting, trade shows, print, social media, and other available channels to present relevant messages.
I know — that isn’t always as easy as it sounds But it can be done effectively! If you attend this event, I promise that I’ll show you how.
The How and Why of Multi-Channel Integrated Marketing
interlinkONE and Grow Socially’s CEO John Foley, Jr. will be heading down to Arkansas soon to participate in a couple of events related to marketing.
One of those events is being put on by the great folks at CustomXM.
On June 23, 2011 from 11:30AM to 1:00PM at the North Little Rock Chamber of Commerce, John will be delivering a presentation on the subject of “The How and Why of Multi-Channel Integrated Marketing”. If you’ll be in the area, we’d absolutely like to invite you to attend!
John actually got together with CustomXM’s Paul Strack to record a video about the presentation. We hope that you enjoy it
