Marketing Commentary from interlinkONE
Marketing. Web-to-Print. Warehouse Management.
Marketing Tips for Mail and Fulfillment Service Providers
Posted by 
on Tuesday, January 31, 2012 
at 12:32 PM 
in 
In just a few days, my beloved New England Patriots will be facing the New York Giants in the Super Bowl. And while I will certainly be rooting heavily against New York in that game, that certainly will not stop me from heading to that State in order to meet with some mail and fulfillment service providers!
On Wednesday, February 1st, I will be speaking at a meeting of the Mailing and Fulfillment Service Association (MFSA) New York Chapter.
Presentation Overview
The presentation that I will be delivering is titled “How You Can Improve Your Own Marketing Efforts”.
I will focus on providing actionable items and intelligence that service providers can use to reach more prospects and generate more leads. Some of the main topics that will be covered include:
- Creating a marketing strategy and plan
- How to incorporate online marketing and content marketing into your effort
- Ideas for executing multi-channel marketing campaigns
- Ways to use social media and mobile marketing in your business
If you are in the New York area, I hope to see you there!
Event Details
When: Wednesday, February 1, 2012
Where: Club 101, 101 Park Avenue, (40th St), New York, NY
5:30 – Cocktail Reception
6:15 – Dinner
7:00 – Program
Need more information? Please visit the MFSA New York Chapter’s website >>
P.S. Go Patriots!
[Video] John Foley, Jr. Chats About His Trip to Singapore
Our CEO John Foley, Jr. recently had the chance to take the book tour for “Business Transformation: A New Path to Profit for the Printing Industry” to Singapore. While he was there, John conducted seminars to help printers grow their business.
In this video, I had the chance to ask John about his trip there. I hope that you enjoy it!
John Foley, Jr. Speaking at “Renovate Your Marketing” Event
Our CEO John Foley, Jr. will have the opportunity to share marketing tips and inspiration at an event in Wilmington, Delaware on December 1st.
The event, hosted by ModernMail, is part of their “Renovate Your Marketing” series.
People that are interested in attending can register online today >>
Here are a few important details:
When: December 1, 2011 // 9am – 1pm
Where: Queen Theater // 500 N. Market Street, Wilmington, DE 19801
Description: Modern Mail would like to invite you to participate in our RENOVATE your marketing seminar series. Industry expert John Foley will focus on Multi-Channel Integrated Marketing – Data, Strategy, Channels and Analytics. You will leave this seminar with a sound understanding of marketing and the tools to renovate your own marketing.
Print is Special Because…
I recently had the chance to spend some more time reviewing the 48th Annual Print Survey from Graphic Design USA.
If you have chance, it’s absolutely worth downloading and reading. While there were certainly some questions & results from the survey that I did not agree with the majority on, I thought that the quotes from people describing why print is special to them were important.
Here is a sampling from a few of my favorites:
- “Many people still like to touch their communications — it’s tangible and evokes emotions that, in some ways, digital cannot”
- “As much as we are immersed in this digital age in our day-to-day lives, people are still very tactile in nature”
- “[Print] is tangible and communicates effectively,although differently than digital media”
- “Paper should always enhance a project in terms ofthe message and mood that is being conveyed.”
Of course, we all need to recognize that tablets, smartphones, and other devices are changing the way that people consume information. And that social networks have opened up new ways for us to connect with people and brands.
But in the end, long-lasting marketing success will be found by the companies that find ways to integrate the best of what’s available from each marketing channel.
Click here to access the full survey results >>
Ready to Text Your Customers and Prospects?
Are you looking for a new way to reach your customers and prospects? If so, the answer may be found in an activity that you’ve probably already participated in a few times today — and that is via SMS/Text messaging.
While it is true that not everyone would be open or happy about receiving text messages from businesses, the same could really be said for every other channel. And just like channels such as direct mail, email, social networks, etc., there are going to be people that prefer to receive discounts, product news, and more from companies that they like via text messages.
The Growth of SMS/Text Messaging
MarketingCharts has as great recap of an August 2011 study from the Pew Internet & American Life Project.
Here were a couple of numbers worth noting:
- 59% of cell phone owners send or receive text messages
- But, 92 % of US smartphone owners send or receive text messages
As more and more people become smartphone owners, companies should be very aware that those people may not only become regular text-message addicts users, but they also become willing to receive communications from a business via that channel.
Can interlinkONE Help You with SMS/Text Messaging?
Yes, of course 
Within our integrated, multi-channel marketing software application ilinkONE Version 8, users have the opportunity to communicate with their customers and prospects through a variety of options. They could choose to build and send an email… they could generate a fulfillment order for the warehouse to package and ship… they could schedule follow-up calls or meetings… and they can also send SMS/Text messages.
Yes, all of that can be done through one system.
Would you like more information? If so, please let our team know how we can help you.
(0) Comments
Tags Android, iPhone, messaging, mobile, multi-channel marketing, Reports, smartphones, SMS, Software, Text, trends 
