Marketing Commentary from interlinkONE
Marketing. Web-to-Print. Warehouse Management.
Marketing Tips for Mail and Fulfillment Service Providers
Posted by 
on Tuesday, January 31, 2012 
at 12:32 PM 
in 
In just a few days, my beloved New England Patriots will be facing the New York Giants in the Super Bowl. And while I will certainly be rooting heavily against New York in that game, that certainly will not stop me from heading to that State in order to meet with some mail and fulfillment service providers!
On Wednesday, February 1st, I will be speaking at a meeting of the Mailing and Fulfillment Service Association (MFSA) New York Chapter.
Presentation Overview
The presentation that I will be delivering is titled “How You Can Improve Your Own Marketing Efforts”.
I will focus on providing actionable items and intelligence that service providers can use to reach more prospects and generate more leads. Some of the main topics that will be covered include:
- Creating a marketing strategy and plan
- How to incorporate online marketing and content marketing into your effort
- Ideas for executing multi-channel marketing campaigns
- Ways to use social media and mobile marketing in your business
If you are in the New York area, I hope to see you there!
Event Details
When: Wednesday, February 1, 2012
Where: Club 101, 101 Park Avenue, (40th St), New York, NY
5:30 – Cocktail Reception
6:15 – Dinner
7:00 – Program
Need more information? Please visit the MFSA New York Chapter’s website >>
P.S. Go Patriots!
Tags Webinar Recording: A QR Code Primer
I recently had the chance to present a webinar to members of the Mailing & Fulfillment Services Association (MFSA). During the 60-minutes that I had, I tried answering as many common questions regarding QR Codes that I could.
Below are the slides that were presented. I hope that you find them helpful!
During the webinar, we covered topics such as:
- Options for creating and designing QR Codes
- Best Practices for Implementing QR Codes onto print and mail materials
- Tools for building mobile websites
- How to make money from QR Codes
And the Winner is…
Last week, while at the MFSA Annual Conference we had a contest for a free Kindle give-away at our booth. And we are pleased to announce that the winner of the free Kindle is Tom Patterson from Bluegrass Mailing Data in Lexington, Kentucky. Congratulations Tom and we hope that you enjoy your new Kindle (We have also loaded interlinkONE’s CEO John Foley, Jr.’s brand new book entitled Business Transformation: A New Path to Profit for the Printing Industry on to the kindle for your reading enjoyment).
We would like to take a minute and thank everyone that stopped by our booth and entered! And if you are interested in getting your own copy of John’s new book you can purchase it by clicking here. Sorry no free Kindle though! 
CEO John Foley Wins the L.U. “Luke” Kaiser Educational Award
On behalf of all of the employees at interlinkONE, we would like to send a special shout of congratulations to our CEO, John Foley, Jr.
At the 2011 MFSA Annual Conference, John received the L.U. “Luke” Kaiser Educational Award.
Here is a description of the award from the MFSA website:
This award is given in the name of Luke Kaiser, a true industry pioneer, who founded the Premier Company, Houston, Texas. Mr. Kaiser was a great believer in the value of education as evidenced by his membership in 12 industry trade associations. The Kaiser award, established in 1978, is given to that person in MFSA who has contributed the most to the advancement of betterment of education pertaining to our industry. It may also be given to a student who attended one of MFSA’s technical training seminars, and, as a consequence, exhibits a high degree of competence.
A number of pictures and videos were taken at the Conference during the Awards gala. There is even a rumor that John’s acceptance speech is on video! If that turns out to be true and we receive permission to post it, we promise that we will share it with you.
Mailing, Fulfillment, and Multi-Channel
From June 15th to the 18th, interlinkONE will be exhibiting at the 2011 MFSA Annual Conference.
While I won’t be there personally, two interlinkONE legends — John Foley, Jr. and Karen Sheehey will absolutely be in attendance!
Here is a quick video regarding some of the things that they’ll be talking about — including mail, fulfillment, and multi-channel marketing:
