As many of you know, I am quite passionate about helping printers grow their business by improving their own marketing efforts.
In fact, I wrote a book that is full of ideas, campaigns, plans, templates, and other inspiration!
Of course, I also recognize that there are a lot of other great folks in the industry that are sharing great advice for printers.
Advice from Kelley Holmes
I came across the video below from Kelley Holmes of Cygnus Business Media the other day. If you have a few free moments, it’s absolutely worth watching!
Action Items for Printers
In the video, Kelley highlights a number of important steps that printers can take to succeed at marketing themselves. A few of these include:
- Thinking like a publisher — recognize what your audience wants, when they want it, and at what time.
- Focus on creating relevant and inspiring content
- Use a multi-channel approach!
I absolutely agree with those steps!
I thought this video was very helpful and I hope that you do too!
comScore released its U.S. Online Video Rankings report earlier this year. If you are still hesitating on whether your company’s marketing efforts could benefit by recording, posting, and sharing video, then I think you may want to take a look at a few of these statistics:
- 83.3 percent of the U.S. Internet audience viewed online video in May
- 5.6 billion viewing sessions occurred in May
- 176 million web users in the US watched online video content in May
- An average of 15.9 hours of online video were watched per person
Nowadays, technology has certainly been removed as a “challenge” when it comes adding online video to a company’s marketing mix.
The only obstacles may be identifying what content the videos should cover and how to build up the courage to get behind the camera!
Of course, the content question can be easily answered. Oftentimes, the same content ideas that are being used in blog posts, eBooks, White Papers, and webinars can be absolutely repurposed in an online video format.
And in regards to building up the courage, I’m tempted to say “just do it! It’s important to your business.” But if you do need a bit of help getting started, this might help.
In the article, we discuss the importance of making print interactive with QR Codes, and also ensuring that your web content is optimized for mobile devices.
We just wanted to take a quick moment to share with you recent publications that featured interlinkONE. We don’t do this to brag — but rather, we truly think that you may find some of this content helpful for growing your business.
The article is titled “Taming the Digital Herd – Merging Your Print and Mail Communications in a Multi-Channel World“.
To read the article, please click here. The article is on Page 26.
In the article, Katherine O’Brien presents a few great case studies of campaigns that utilized QR Codes, and she also includes quotes and advice from the interlinkONE staff.
To read the article, please click here.: