measurement

Can Direct Mail Help Your Website?

The mail

A recent report from GI Insight provided a couple of statistics to reinforce the effectiveness of direct mail.

While those with “ink in their veins” may wish the percentage was higher, I think that seeing this quote is fairly encouraging: “47% of UK consumers said that they are […]

Enhancements for QReate & Track: Organizing Your QR Codes

We are happy to share the news that we will soon be releasing enhancements to our QR Code management system – QReate & Track.

To help support our growing community of QReate & Track customers, we are releasing enhancements that will help users better organize, manage, and report on the QR Codes that they create and track.

Here are […]

Making Money Through Measurement

Money

Throughout Business Transformation: A New Path to Profit for the Printing Industry, I strove to identify ways that printers could grow their business by offering marketing services and solutions to their clients.

Once a service provider lands a deal on a campaign that involves multiple channels or touch-points, the opportunities for providing additional value-added […]