Marketing Commentary from interlinkONE
Marketing. Web-to-Print. Warehouse Management.
Learn How to Grow Your Business at the PODi AppForum
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on Friday, January 13, 2012 
at 4:21 PM 
in ![PODi AppForum 2012 [Logo] - Our CEO John Foley, Jr. will be speaking on Business Transformation for Printers](http://interlinkone.com/wp-content/uploads/2011/12/PODi_AppForum2012_logo-300x81.jpg "PODi AppForum 2012 [Logo] - Our CEO John Foley, Jr. will be speaking on Business Transformation for Printers"){kind=logo}
From January 23rd-25th, I will be in Las Vegas for the 2012 PODi AppForum. If you will be attending too, let me know! I’d love to meet up with you.
I sat down in front of the camera to discuss what I’m looking forward to in regards to this year’s show. Enjoy!
While I’m there, I’ll have the chance to deliver a presentation on January 24th the topic of “How to Transform Your Business into a Marketing Services Provider“.
I promise that this session won’t contain any fluff — from the beginning to the end, I will share inspiration that you can take home to help your print business grow! I’ll be sharing case studies, strategies, plans, campaigns, and other ideas to help you succeed.
Click here to learn more about the PODi AppForum >>
Tags Learn How to Grow Your Print Business at the PODi AppForum
![PODi AppForum 2012 [Logo] - Our CEO John Foley, Jr. will be speaking on Business Transformation for Printers](http://interlinkone.com/wp-content/uploads/2011/12/PODi_AppForum2012_logo.jpg "PODi AppForum 2012 [Logo] - Our CEO John Foley, Jr. will be speaking on Business Transformation for Printers"){kind=logo}
Are you looking for ways to grow your print business in 2012? If so, you’ll be able to find plenty of ideas and inspiration at the PODi AppForum in Las Vegas.
I am quite happy to announce that I will be one of the speakers there. The topic that I’ll be speaking on is “How to Transform Your Business into a Marketing Services Provider”.
If you do attend, I’d love to see you there! I promise that you will walk away from my session feeling informed, inspired, and entertained!
Below is a description of what the attendees can expect from my session:
An in-depth look at the dramatic changes that have affected the print industry recently along with proven strategies, plans and tactics that print service providers can follow to grow their business despite the decrease in printed materials.
This highly interactive presentation (come prepared to participate!) will examine case studies of companies that have already found ways to adjust their business model, and succeed. You’ll hear commentary and advice from industry leaders who not only offer valuable guidance on what printers must do now, but also how they can prepare for what changes will come in the near future.
Key Takeaways for Attendees:
- Discover various paths that you can take to transform your business into one that successfully offers full marketing services
- Learn how to make the necessary internal and external changes – including resources, messaging, and more
- Take home business strategies, marketing plans, and campaign ideas that will help your business grow!
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How Can Printers Improve Their Own Marketing Efforts?
Yes, it’s true. I spend a lot of time working with printers to help them offer multi-channel and cross-media marketing services to their clients.
And while I truly believe that diversifying the services they offer can help them to grow their business, it is also just as important for printers to practice what they preach and improve their own marketing efforts.
If they will be selling multi-channel campaigns, they should be executing those to promote themselves. If they are encouraging clients to include QR Codes on their printed materials, they should be using them on their own business cards, signs, brochures, and direct mail efforts.
On November 16th, I will have the chance to speak about this topic some more in Seattle, Washington. The event is being put on by the folks at HP.
If you are interested in attending, please click here to register >>
I recently recorded a video that discusses this event a bit more. I hope that you enjoy it!
The Book Tour is Headed to Singapore!
Yes, it’s official — I am taking my book, “Business Transformation: A New Path to Profit for the Printing Industry” across the world to Singapore!
While I’m there, I will be participating in a number of events that are being hosted by Spring Singapore. Primarily, I’ll be speaking to printers on how they can find ways to transform and grow their business as the worlds of marketing and communications continue to change.
Here is a brief video on my upcoming trip there:
This will be my first trip to Singapore. If you have ever been, I’d love to hear from you! Please feel free to connect with me on Twitter.
John Foley Speaking About Business Transformation at PICA Conference
My boss, interlinkONE and Grow Socially CEO John Foley, Jr., is headed to the 2011 PICA Fall Conference. He will be delivering a presentation on the topic of “Business Transformation: Discover Your Place as a Marketing Service Provider”.
I had the chance to speak with John about this event before he left. Here’s a brief video covering our conversation:
In case you’d rather skip the video (!!!), here is an overview of what we discussed:
During his presentation at the PICA conference, John will provide practical guidance and advice to help printers that are looking to grow their business by offering marketing services. He will share case studies, business plans, self-promotional campaign ideas, and more.
John will also be giving away 3 copies of his book, “Business Transformation: A New Path to Profit for the Printing Industry”, to attendees.
P.S. Visit http://NewPathToProfit.com to pick up a copy of John’s book on Business Transformation!
