Marketing Commentary from interlinkONE
Marketing. Web-to-Print. Warehouse Management.
Taming the Digital Herd
Posted by 
on Thursday, July 8, 2010 
at 12:37 PM 
in Mailing Systems Technology recent published an article from our CEO, John Foley, Jr., titled “Taming the Digital Herd”. In the article, John discussed ways that companies can merge their print and mail communications with the multi-channel world.
Hopefully you caught the article in the print-edition of their magazine. But if not, we are happy to share with you a link to the electronic version.
Here is a summary of the article:
Communication today is nothing like it was 10 years ago — or even two years ago. We now receive messages from vendors, family, friends and even our dentist in a variety of ways. It might still be through a traditional phone call or a letter, but more often than not, it is via email, a text message, a post on our Facebook page or a tweet on Twitter. Today, there are so many vehicles for communicating, and most are driven by our ability to use the Internet and cell phones, technologies that allow us to communicate with one another no matter where we are in the world. Without a doubt, the emergence of web-based and mobile technologies have changed the game.
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