Marketing Commentary from interlinkONE
Marketing. Web-to-Print. Warehouse Management.
Customer Tip: Add a File Upload field to your Landing Pages
Posted by 
on Wednesday, December 21, 2011 
at 6:16 AM 
in Within ilinkONE Version 8′s marketing software, users can set up surveys, registration pages, feedback forms, download entry points, and more through our Campaign Management and Landing Page features.
Within that piece of our software, users can easily build Question & Answer forms for a variety of reasons. Most of our customers typically choose from Question Types such as:
- Multiple Choice
- Single Choice via Radio Buttons
- Single Choice via Dropdowns
- Open-Ended
But there is another option available that may assist you in your marketing efforts. That option allows you to create a field on a landing page that enables people to upload a file while they are filling out the form.
Using the File Upload Feature
If you are familiar with how to build campaigns and landing pages in our system, it is very easy for you to use the File Upload feature.
- To create a File Upload field, you’ll want to create/edit a Question for your campaign.
- On the “Edit Question” page, set the Question Type to “Single – Open Line Text” and then check the box for the “Display as File Upload” field.
Once you’ve taken those simple steps, the ilinkONE Version 8 software do the rest of work.
Next time that you view the landing page that those questions are associated to, you will see your web browser’s Upload File utility displayed with that question.
The system will store the images on the FTP server. You will be able to access them by simply finding the folder associated to the Client that you built the campaign for.
We hope that you find this feature useful. If you have any questions, please feel free to contact our Customer Support team!
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3 Tips for Succeeding with Direct Mail
One of my favorite people in the print industry, Margie Dana, wrote a fantastic piece this week that was titled “How Direct Mail Packs a Punch in 7 Ways“.
If you are looking for ways to improve your marketing efforts, her article is a must-read. It provides inspiration and incentive for companies to use direct mail to reach their prospects and customers.
If Margie’s post does inspire you, I’d like to share a few tips with you as well. Here they are!
3 Tips for Succeeding with Direct Mail
For companies that run direct mail campaigns, the ability to effectively measure the highs and lows of those campaigns is vital to the success of their advertising as a whole. The following tips will have you well on your way toward making the most out of your company’s direct mail marketing:
- Utilize a tracking software system that will measure the statistics of your campaign easily and efficiently: Yes, there is no denying that it may cost less money to send emails than it does to send direct mail. However, if the act of sending direct mail to your audience could bring you better results, wouldn’t you want to do that? Of course! However, we must put forth the effort to prove that is true.This may primarily mean that we set up our campaigns and landing pages in a way so that direct mail responses are measured differently than responses to your emails, social media posts, or activities on another channel.
Response mechanisms such as QR Codes and personalized URLs can help us measure direct mail effectiveness as well!
- Select a focused audience versus conducting a blind mailing effort, thus increasing the potential for successful contacts: The days of spray-and-pray must be a thing of the past. This is certainly true from a budgetary perspective. But it also should be true from the fact that technology makes it easier than ever to create targeted, personalized materials and by doing so, we can increase our response rates.By segmenting our audiences, we can deliver direct mail pieces that may have text, images, and offers that are relevant to each individual.
- Ensure that your direct mail pieces are both informative and aesthetically pleasing: We must never forget marketing fundamentals. Sure, it can be fun to get excited about new marketing channels (i.e. I’m so excited that I can add a PURL to my mailers!) However, we must not neglect putting forth an effort to ensure our direct mail pieces look good and tell a compelling story.
These are just a few of the ways that companies can successfully incorporate direct mail into their marketing mix. If you’d like to learn more or perhaps see how interlinkONE’s software can help you in that regard, click here.
6 Bits of Caution on Personalized URLs
At interlinkONE, we still receive quite a lot of inquiries and phone calls where people lead off with this question: “Can you do personalized URLs?”
And while the answer is certainly yes, we often provide a bit of caution in our following words.
In the case that you are looking to start using personalized URLs in your marketing efforts, here are 6 things to keep in mind:
- Not everyone wants to see their name in a URL
- The mobile audience is growing… make it easy for them to access their personalized URL
- If they are going to type in a long URL (even if it has their name in it), make it worth their while. Simply personalizing the landing page with “Dear [FName]” is not necessarily helpful.
- Some people would still rather mail back their response as opposed to going online
- Yes, there are case studies on personalized URL mailers with high response rates. Those numbers may get you in the door, but they are not guaranteed.
- Personalized URLs want company — along with your direct mail piece, reach out to people through multiple channels (emails, calls, banner ads, etc.)
This post is certainly not meant to discourage you from using personalized URLs — when used properly and when integrated in a multi-channel campaign, they can prove very effective. But we just must ensure that marketing fundamentals come along with us on the journey.
How-To: Add a YouTube Video to a Landing Page
One of the features within our ilinkONE Version 8 software enables you to easily insert YouTube videos into a landing page. It’s easy to do… and it also can help to make your landing pages a bit more interactive.
Using a Template
If you are building a landing page with one of our templates, you will see a “YouTube Video” button within the WYSIWYG editor. After clicking that button, you simply need to paste in the URL of your YouTube video.
If you’d like to do this, here are the steps involved:
- Create a Landing Page (using one of our templates) within our ilinkONE Version 8 Marketing Software
- Go to YouTube and grab the URL for the video.
For example, let’s use: http://www.youtube.com/watch?v=HXEdwOkX-bM - Back in V8, click the “YouTube Video” button in the Landing Page editor, and insert the URL
HOW TO: Insert a YouTube Video into one of our landing pages
- After that, you simply need to save your edits. Then, hit the “Preview” button — the video will be embedded directly into the landing page!
Using Your Own HTML
Even if you are using your own HTML for a landing page, you can still embed YouTube videos. It’s real easy to do this as well.
Go to YouTube.com and find the video. Click the “Embed” button. YouTube will provide the exact code that you need. Simply copy that code, and head back into the “Edit Landing Page” section of ilinkONE Version 8.
Paste the code wherever you would like the video to appear, and hit Submit.
