What’s New in iFlyMobi
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Over the past few weeks, our development team has been hard at work on some big enhancements for iFlyMobi product.
In case you don’t know, iFlyMobi is an application that makes it very easy to build mobile websites. As the number of smartphone owners continues to grow, we think that companies of all sizes and types must take steps to reach the mobile audience.
I personally think that iFlyMobi rocks. And I’d love for you to feel the same way too.
We offer a 14-day free trial to let you experience the tool first-hand.
Below are some of the recent enhancements that have been added to iFlyMobi:
Organize the Layout of your Mobile Home Page
Our team has been taking steps to provide iFlyMobi users with more flexibility on the design and layout of their mobile websites.
We have recently released a feature that makes it very easy for our customers to control the sort order of all of the links on their mobile website. This includes Pages, External Links, and Blogs.
Learn how to use this feature today >>
Connect a Blog/RSS Feed to Your Mobile Website
There is no doubt that inbound marketing and content marketing continue to be hot topics among folks in the world of communications.
It certainly has proven to be very important for companies to have dynamic content on their website.
The same applies to a mobile website!
Thus, we have delivered enhancements that allow users to easily connect a Blog/RSS feed to their mobile website. Once they’ve made the connection, they can customize the name of their Blog, and then let our system do the work of updating the mobile website with fresh content from the Blog each day!
Learn how to use the Blog/RSS feature today >>
And More!
These are just a few of the powerful features that our iFlyMobi users can take advantage of.
Check out our Learn More page now to see what else you can do to reach the growing mobile audience!
Tags Customer Tip: Add a File Upload field to your Landing Pages
Within ilinkONE Version 8′s marketing software, users can set up surveys, registration pages, feedback forms, download entry points, and more through our Campaign Management and Landing Page features.
Within that piece of our software, users can easily build Question & Answer forms for a variety of reasons. Most of our customers typically choose from Question Types such as:
- Multiple Choice
- Single Choice via Radio Buttons
- Single Choice via Dropdowns
- Open-Ended
But there is another option available that may assist you in your marketing efforts. That option allows you to create a field on a landing page that enables people to upload a file while they are filling out the form.
Using the File Upload Feature
If you are familiar with how to build campaigns and landing pages in our system, it is very easy for you to use the File Upload feature.
- To create a File Upload field, you’ll want to create/edit a Question for your campaign.
- On the “Edit Question” page, set the Question Type to “Single – Open Line Text” and then check the box for the “Display as File Upload” field.
Once you’ve taken those simple steps, the ilinkONE Version 8 software do the rest of work.
Next time that you view the landing page that those questions are associated to, you will see your web browser’s Upload File utility displayed with that question.
The system will store the images on the FTP server. You will be able to access them by simply finding the folder associated to the Client that you built the campaign for.
We hope that you find this feature useful. If you have any questions, please feel free to contact our Customer Support team!
Make Money on Mobile
Are you looking to grow your business in 2012? The answer is “of course”, right! One way that service provider and marketing agencies will be looking to do that is through mobile marketing solutions. As the number of smartphone and tablet owners continues to rise, companies will seek to increase the money they spend to reach that audience.
If you are looking to get a piece of that growing pool of money, we have a product and program that can help.
Watch this two-minute video for an overview of what iFlyMobi’s White Label Program can do for you:
P.S. If you’d like more information on the White Label program, click here >>
3 Tips for Succeeding with Direct Mail
One of my favorite people in the print industry, Margie Dana, wrote a fantastic piece this week that was titled “How Direct Mail Packs a Punch in 7 Ways“.
If you are looking for ways to improve your marketing efforts, her article is a must-read. It provides inspiration and incentive for companies to use direct mail to reach their prospects and customers.
If Margie’s post does inspire you, I’d like to share a few tips with you as well. Here they are!
3 Tips for Succeeding with Direct Mail
For companies that run direct mail campaigns, the ability to effectively measure the highs and lows of those campaigns is vital to the success of their advertising as a whole. The following tips will have you well on your way toward making the most out of your company’s direct mail marketing:
- Utilize a tracking software system that will measure the statistics of your campaign easily and efficiently: Yes, there is no denying that it may cost less money to send emails than it does to send direct mail. However, if the act of sending direct mail to your audience could bring you better results, wouldn’t you want to do that? Of course! However, we must put forth the effort to prove that is true.This may primarily mean that we set up our campaigns and landing pages in a way so that direct mail responses are measured differently than responses to your emails, social media posts, or activities on another channel.
Response mechanisms such as QR Codes and personalized URLs can help us measure direct mail effectiveness as well!
- Select a focused audience versus conducting a blind mailing effort, thus increasing the potential for successful contacts: The days of spray-and-pray must be a thing of the past. This is certainly true from a budgetary perspective. But it also should be true from the fact that technology makes it easier than ever to create targeted, personalized materials and by doing so, we can increase our response rates.By segmenting our audiences, we can deliver direct mail pieces that may have text, images, and offers that are relevant to each individual.
- Ensure that your direct mail pieces are both informative and aesthetically pleasing: We must never forget marketing fundamentals. Sure, it can be fun to get excited about new marketing channels (i.e. I’m so excited that I can add a PURL to my mailers!) However, we must not neglect putting forth an effort to ensure our direct mail pieces look good and tell a compelling story.
These are just a few of the ways that companies can successfully incorporate direct mail into their marketing mix. If you’d like to learn more or perhaps see how interlinkONE’s software can help you in that regard, click here.
6 Bits of Caution on Personalized URLs
At interlinkONE, we still receive quite a lot of inquiries and phone calls where people lead off with this question: “Can you do personalized URLs?”
And while the answer is certainly yes, we often provide a bit of caution in our following words.
In the case that you are looking to start using personalized URLs in your marketing efforts, here are 6 things to keep in mind:
- Not everyone wants to see their name in a URL
- The mobile audience is growing… make it easy for them to access their personalized URL
- If they are going to type in a long URL (even if it has their name in it), make it worth their while. Simply personalizing the landing page with “Dear [FName]” is not necessarily helpful.
- Some people would still rather mail back their response as opposed to going online
- Yes, there are case studies on personalized URL mailers with high response rates. Those numbers may get you in the door, but they are not guaranteed.
- Personalized URLs want company — along with your direct mail piece, reach out to people through multiple channels (emails, calls, banner ads, etc.)
This post is certainly not meant to discourage you from using personalized URLs — when used properly and when integrated in a multi-channel campaign, they can prove very effective. But we just must ensure that marketing fundamentals come along with us on the journey.
