Marketing Commentary from interlinkONE
Multi-channel marketing communications - all in one!
Cross-Selling in your Marketing Campaigns
Posted by 
on Monday, October 26, 2009 
at 12:46 PM 
in There are very few marketers out in the world that will confess to having “enough time”.
Marketing departments are typically full of ideas and excitement – but they face the same clock as the rest of the world.
Their file cabinet may have marketing strategy documents… their whiteboard full of plans and action items…. and their desks may be covered in sketches.
However, the best intentions in the world do not always mean those projects will see the light of the day. Thus, when you do get a project done, you need to capitalize. Take full advantage of the content that you are pushing to the world.
Here is an example.
Contact Form and Newsletter Subscription Option
A customer recently launched a campaign that primarily consisted of a landing page with a quiz. All respondents that successfully answered the quiz were eligible for a prize.
Well, at the very bottom of the quiz, they asked people for their contact information (of course), but they also asked if people wanted to subscribe to their newsletter.
Yes, they certainly may have had other ideas for campaigns that would specifically drive newsletter subscriptions. But here, they took advantage of a campaign that did see the light of the day, and used it to also try to get people to subscribe.
Tags Using Flash on Your Landing Pages
Customer Service Tip from interlinkONE!
The experts on search engine optimization very wisely discourage heavy use of Flash on a corporate website. However, Flash may have a great place on landing pages and micro-sites that are dedicated to marketing campaigns that rely on channels other than Search to reach the world.
With interlinkONE’s marketing software, you can create landing pages and micro-sites that provide personalized content, track downloads to external sites and sales materials, allow people to update contact information, and also collect data from each site visitor via survey questions.
However, sometimes those sites need a bit of pizazz to ensure that people will respond to the survey, or download the ebook. Yes, sometimes those sites need Flash (excuse the pun!).
Here are a few ways that Flash could improve the success of your landing pages and micro-sites:
As the Welcome/Splash page:
Rather than directing people immediately to the survey page, you can present them with a Flash movie that greets them when they access the landing page. It should have a similar creative and theme as the original piece – the mailer, email, banner ad, etc. The Flash movie can entertain the user, and help to push across your message in a slightly different format – an animated movie, with or without sound.
After the movie plays, users can automatically be redirected to the survey page. Or, you can give them a “Click here to Proceed” link.
Animated Banners on Top of the Response Page
Best practices dictate that your Response/Survey page should not be too busy. The main goal of those pages is to get people to provide some information, and click the Submit button. Thus, you don’t want to distract them too much, or provide too many other options.
However, putting a Flash banner at the top of the Response page can help add a bit of life and oomph to your response page. Not only can it entertain the viewer, but it also might be used to further push your message. It can be an extra incentive to get people to provide answers to questions below, and to enter/update their contact information.
These are just a couple of ways that you could use Flash to help improve the success of your landing pages and micro-sites. If you have any questions about how to add Flash movies to your landing pages, please let us know!
Let’s Bend the Edges
What makes a landing page “great”?
Depending on our background, experience, or right/left brain status, we may all have different answers.
Some of us love a bit of flash — some people prefer simple.
In our marketing software solution, we strive to provide templates that meet a wide-ranging spectrum of designs and tastes. (And then of course, you can always create your own pages from scratch).
One thing that you can do to enhance the look of your landing pages is modifying the input fields that collect contact information.
With just a bit of code to define the style, you can really spice up their appearance.
Below is an example of a landing page whose contact fields have been modified.
Modifying the appearance of contact fields
Do you like it? Do you have an idea as to how you would like your contact fields to look? If so, please let us know… We can help you figure out how to change it on your own, or we can do it for you as well.
