Marketing Commentary from interlinkONE
Marketing. Web-to-Print. Warehouse Management.
Congrats to our Two SLMA Award Winners
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on Friday, December 9, 2011 
at 6:20 AM 
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After 7,113 votes were cast (22% more than the 2010 election) for 79 nominees by 4,656 people (each voter could choose up to three nominees) our very own CEO John Foley, Jr. and our VP of Sales Karen Sheehey DeWolfe both made the “Top 50 Most Influential People in Sales Lead Management” List.
Susan Campanale, VP of Marketing for the SLMA said, “These people are recognized by their peers as power players in the pursuit of ROI for marketing lead generation.”
Congratulations to both John and Karen!
The full list of 50 winners is available for viewing on the SLMA site. The SLMA served as the independent tabulator of votes and does not endorse the services of those listed. Voters were only allowed to vote for up to three people. Only SLMA members were allowed to nominate people to the nominees list. Non-members and members cast one ballot with up to three non-duplicated votes.
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Tags award, john foley, karen sheehey, leads, management, Marketing, recognition, Sales Vote for the 50 Most Influential People in Sales Lead Management
Our CEO John Foley, Jr. and VP of Sales Karen Sheehey have been nominated for this year’s 50 Most Influential People in Sales Lead Management by the Sales Lead Management Association (SLMA).
Voting is open until November 30th.
Each voter is allowed to submit one entry; each entry can contain up to three nominees. If you do vote, we’d love for you to consider John and Karen!
The top 50 nominees receiving votes will be listed on the SLMA site on December 5.
The Most Influential People in Sales Lead Management will be listed on the SLMA site in order of the highest votes received. Regardless of who wins, everyone nominated is a prominent individual in the circle of people who create wealth for their companies and clients through the better management of sales inquiries.
Click here to cast your vote today!
Mailing, Fulfillment, and Multi-Channel
From June 15th to the 18th, interlinkONE will be exhibiting at the 2011 MFSA Annual Conference.
While I won’t be there personally, two interlinkONE legends — John Foley, Jr. and Karen Sheehey will absolutely be in attendance!
Here is a quick video regarding some of the things that they’ll be talking about — including mail, fulfillment, and multi-channel marketing:
Congratulations to Karen Sheehey
Dear Karen,
First of all, this is not an April Fools Joke 
You have been named one of the “20 Women to Watch in Sales Lead Management” by SLMA.
From all of us at the interlinkONE office, we want to say congratulations! You absolutely deserve this recognition. We appreciate all of your hard work, your passion, your advice, your knowledge, and your helpful spirit. This company would not be the same without you.
Thank you, thank you, thank you.
Please feel to give yourself a well-deserved pat on the back today.
Sincerely,
The entire interlinkONE Team
Tips for Finding Success in Warehouse and Inventory Management
Recently, interlinkONE’s Jason Pinto talked about a challenge that many sales reps face — being able to find & order collateral quickly when they need it.
I believe that challenge affects many companies across countless number of verticals and industries. Thus, there is a tremendous business opportunity for service providers that can offer solutions in regards to warehouse and inventory management.
If you are a print, mail, or fulfillment services provider that is looking into possibly offering those types of solutions, you may be looking for best practices. Well, you can absolutely start by looking at MFSA (Mailing and Fulfillment Services Association).
I had the opportunity to sit with Ken Garner, the CEO and President of MFSA recently. He shared the following tips for service providers that are looking to offer warehouse and inventory management solutions.
Tips from Ken Garner of MFSA
- Find market leaders who have done this successfully and are willing to share. Peer groups are important resources.
- ID the best in class vendor suppliers who can help and have a proven track record for transition.
- Develop a detailed comprehensive plan. Don’t do it for the sake of doing it. Have a direction, a goal, and a strategy for achieving it
- ID any required skill set internally or outsourced so you aren’t flying blind
- Consider engaging a qualified consultant
