Marketing Commentary from interlinkONE
Marketing. Web-to-Print. Warehouse Management.
John Foley to speak at the Print Management Conference
We are the excited to announce that we will be participating in the Print Management Conference October 16th-19th, 2010.
John Foley Jr., CEO of interlinkONE and President of Grow Socially, will be speaking on the subject of “How to Use Social Media to Build Your Business.”
The conference is being held at the Newport Marriott in Newport, RI.
Here is an overview of what John will be discussing:
LinkedIn, Twitter, YouTube, Facebook- these sites are growing in popularity in all vertical markets and are being leveraged to promote printing and marketing services. In this session John presents advice on how to use these social media sites to grow your print and marketing services provider business. He presents real-world scenarios and shares the pros and cons of each of these popular sites.
For more information about the Print Management Conference, you can visit their website at http://www.pine.org/
Measuring QR Code Success Once Integrated Into Marketing Campaigns
Output Links recently published an article from our CEO, John Foley, Jr., titled “Measuring QR Codes Success Once Integrated Into Marketing Campaigns”.
“In my previous article, I highlighted the growing popularity of QR codes in the U.S. and provided advice on how to integrate the technology into your current marketing campaigns. Once added to your marketing collateral, it becomes critical to implement procedures that allow you to measure the Code’s success. With the right software, it is possible to track how many scans a Code receives, the location the scan took place, and even the time of day the scan occurred. Here is a brief overview of the ways that companies who embrace QR Codes can measure the results to determine customer behavior.”
To read the rest of the article from John Foley, Jr. on Output Links click here
interlinkONE at the Printing Industries of Michigan Conference today
Today, our CEO John Foley, Jr. is speaking at the Printing Industries of Michigan (PIM) Summer Management Conference in Southfield, MI
As someone who had the opportunity to help work on some of the slides, I promise that John’s presentation is packed with informative content for printers that are looking for new ways to grow their business. And, if you’ve ever had the chance to see John speak before, I’m sure you will agree that he’ll be delivering the presentation in a compelling and energetic way.
Here is an overview of what John cover during the presentation:
- Transition from Print Service Provider to Marketing Service Provider
- Using Social Media to Build Business
- Multi-Channel Marketing
- Integrated Marketing
- Marketing and Data Management
- Emerging Technologies for Marketers to Embrace
For more information about the PIM Summer Management Conference event, you can visit their website at http://www.print.org/Index.cfm
Also, make sure to follow John on Twitter as he posts live updates from the conference.
We could use your vote!
The #1 purpose of the interlinkONE blog is to help you — we want it to be a place where you can find news, advice, case studies and more that can help grow your business.
Well, we could use a bit of your help today.
interlinkONE’s President and CEO, John Foley, Jr., has been nominated as one of the Most Influential People In Sales Lead Management in 2009 by the Sales Lead Management Association (SLMA).
If you could take a moment and vote for John Foley, Jr., that would be greatly appreciated!
Here is where you can cast your vote: http://www.salesleadmgmtassn.com/top50_vote.htm
Thank you!
interlinkONE Exhibiting at the NAQP Conference
From October 29th through the 31st, interlinkONE will be in Austin, Texas at the National Association of Quick Printers (NAQP) conference.
Friday night, we will be in the exhibit hall demonstrating our marketing software solutions. Here are a few of the features that visitors to the booth will be able to see:
- Building, Executing and Measuring Multi-Channel Marketing Campaigns
- QR Codes
- Personalized URLs
- Email Campaigns
- Web-to-Print Storefronts
- Social Media
- Inventory and Warehouse Management
- Customer Relationship Management
Along with demonstrating how those tools work in our software, we will also have materials on hand to help printers see how they can effectively sell those types of solutions to their clients.
On Saturday, October 31st, interlinkONE’s President and CEO John Foley, Jr. will be speaking on the topic of “Using Social Media to Build Business”.
John will be walking through social media tools and strategies that printers can use to effectively use those marketing channels as ways to increase revenue.








