Telling Your Story with a Multi-Channel Approach: Content Marketing World 2012
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I’m quite excited to share news that I’ll be speaking at Content Marketing World 2012! Here is an article that I’ve written to tease my presentation.
I love marketing.
As a result, I often get excited about new channels and technologies that appear. Over the past few years, this has included such things as QR Codes, Near Field Communication (NFC), and of course various social networks. Perhaps you also have the tendency to get excited about new channels and opportunities that arise!
However, one of the biggest things that I’ve learned throughout my business career has been this — you can never rely solely on one channel to get the job done! No matter how buzz a channel or technology may come up, the best way to effectively reach your audience is through an integrated, multi-channel effort.
In today’s world, it may seem harder than ever to stand out and get noticed. But during my presentation at Content Marketing World, titled “Expand the Reach of Your Story with Multi-Channel Marketing”, I will demonstrate how you can effectively use a mix of traditional and newer marketing channels to tell your brand’s story more effectively than ever before!
I hope to see you there!
In the meantime, I’d love to connect with you on Twitter, Facebook, LinkedIn, Google+, or Pinterest!
[Video] Tips for Reaching Your Mobile Audience
Thank you very much to the folks at WhatTheyThink.com for running this video of our CEO John Foley, Jr.!
In the video, John discusses a number of ways that companies can reach the growing mobile audience. This includes QR Codes, NFC, Geofencing, and more.
We hope that you enjoy the video. Click this link to view it now on WhatTheyThink.com’s site >>
I Am Going to Drupa!
Throughout the 16 years that I’ve been CEO of interlinkONE, I’ve had the chance to visit a lot of great places. Whether it was for a trade show, a customer visit, or some other reason, my job has taken me to the islands, the mountains, the heartlands, big cities, and more.
But I have never been to the home of the biggest trade show in the print industry: Düsseldorf, Germany for Drupa!
Well, that is going to change in a few weeks.
I Am Headed to Drupa 2012
Yes, it is true. I will be headed over to Germany to attend Drupa 2012.
And while I’m absolutely excited to experience this massive event firsthand, I’m also thrilled to announce that I’ll be speaking there as well!
I will be delivering two presentations during the Dscoop at Drupa event.
My Dscoop at Drupa Presentations
On Wednesday, May 2nd, I will be presenting two different sessions.
- During the Labels and Packaging breakout, I will present “A New Path To Sustainable Growth“.
- During the General Commercial Printing breakout, I will present “How to Strategically Transform and Grow Your Business“.
At both of these sessions, I will present business strategies, marketing plans, and case studies that will help attendees find ways to grow their print business as the worlds of marketing and communications evolve.
I will share practical and actionable ideas that print service providers of all sizes can implement and benefit from.
If you will be in attendance, I promise that you will enjoy these presentations!
For more information about the Dscoop at Drupa event, please visit their website today.
Will I See You There?
I truly am looking forward to visiting Germany and Drupa for the first time!
Of course, I’d love to see the familiar faces of my friends from the print industry while I’m there!
Will you be attending Drupa 2012? If so, please make sure to send me a note on Twitter!
John Foley and the NAPL/NPES Executive Briefings
Are you looking for practical advice on how social media can help your company to grow its business?
If so, you’ll want to try and catch our CEO John Foley, Jr. on the NAPL/NPES Executive Briefings tour!
What John Will Be Speaking About
During these events, John will speaking on the subject of “How Social Media Marketing Drives Business Results“.
John’s presentation will feature a number of case studies of companies that have found ways to use social networks to achieve business objectives.
Attendees will certainly receive plenty of inspiration and knowledge from John, including:
- Learn about the latest social networking tools’ features and solutions available to discern how they can help your company succeed,
- Discover which social networks will best meet your needs,
- Identify what types of content you should be posting, and
- Determine how to measure the success of it all!
Details About These Events
These Executive Briefings are scheduled to take place on 4 different dates this Spring at different locations across the United States.
- May 23, 2012
NAPL Headquarters
One Meadowlands Plaza
Teleconference Center
East Rutherford, N.J. - May 24, 2012
PINE
5 Crystal Pond Road
Southborough, Mass. - June 11, 2012 (Note: another interlinkONE/Grow Socially employee will be delivering the presentation on this day)
Chicago Marriott O’Hare
6155 North River Road
Rosemont, Ill. - June 12, 2012
Crowne Plaza Dayton
33 East Fifth Street
Dayton, Ohio
In addition to John’s presentation, attendees will also have the chance to listen to these great sessions:
- “Emotional Intelligence: What Every Business Leader Must Learn, and Why It’s Critical for Your Orgainzation’s Success,” with Carl Henry, Principal, Carl Henry Associates.
- “Emerging Print Technologies,” presented by John Jay Jacobs, Visiting Lecturer, Department of Graphic Communications, Clemson University.
- “The Leadership Edge: How Top Industry Leaders Get There–And Stay There,” with Joseph P. Truncale, Ph.D., President & Chief Executive Officer, NAPL
Want to Learn More?
I hope to see you at one of these events! Along with the rest of the speakers on the agenda, I know that all attendees of the NAPL/NPES Executive Briefings will walk away equipped with ideas and solutions that will help grow their business.
Click here to learn more about these events today >>
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Tags event, john foley, johnfoleyjr, NAPL, NPES, presentation, printers, social media, speaking Dscoop7 and the Three-Legged Stool
On March 22nd through the 24th, we will be exhibiting at what has become one of our favorite events each year — the Dscoop conference!
Dscoop always does a great job of bringing together a fantastic group of forward-thinking print service providers, insightful and timely content, along with just the right amount of fun/networking opportunities.
This year, we are happy to share the news that our CEO John Foley, Jr. will be one of the speakers at the conference. If you will be attending, we certainly think that you’ll enjoy his presentation!
Here are the key details:
- Presentation Title: The Three-Legged Stool: Social Media, SEO, and Your Website
- Date: Friday, March 23rd
- Time: 4:45 PM to 5:45 PM
- Description:Attendees will gain actionable guidance on how to grow their business by improving social media, search engine optimization and website efforts.John will share case studies of other print service providers that are effectively taking actions in those three areas to increase awareness and demand for their services, generate more leads, and grow their revenue.
If you will be attending Dscoop7 in Washington D.C., we look forward to seeing you soon!
If you have any questions beforehand about this event, please let us know.
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Tags Conference, Dscoop, event, john foley, johnfoleyjr, presentation, printers, SEO, social media, speaking, website 
