The interlinkONE Blog

Marketing. Web-to-Print. Warehouse Management.

Learn to Succeed with Social Media at the On Demand Expo

AuthorPosted by Dateon Monday, April 23, 2012 Timeat 6:01 AM Categoriesin Marketing, News

On Demand Expo and Conference: Logo - 2012 event

I am excited to share the news that I’ll be speaking at the ON DEMAND Expo on June 14th in New York!

I will be talking about a topic that I am quite passionate about: “Growing Your Business With Social Media”.

But what has made me more excited than usual about this presentation is that I will have a very special co-presenter.

Ladies and Gentleman, Meet My Co-Presenter

Donna Vieira, the Director of Marketing and Communications at Curley Direct, will be speaking with me on this very important topic.

You will not want to miss out on the insight that Donna will share with attendees! She has a lot of experience in a variety of marketing channels, and she has absolutely had success with various social networks.

If you will be in New York for ON DEMAND, we would love to see you there!

Presentation Overview

Title: Growing Your Business With Social Media

Description: In this session, hear how companies can grow their business through online marketing initiatives, including strategies, plans and tactics for incorporating social media into multi-channel marketing campaigns.

  • Understand how your target audience communicates in the various channels and how getting noticed is most important.
  • Learn how to drive traffic from your marketing campaigns and how lead generation is done in a multi-channel effort.
  • Learn from real examples and case studies on how to blend traditional marketing methods with online channels.
  • You will take away immediate actionable ideas for your business — for your website, social media channels, email campaigns, and more.
  • Learn best practices for social networking, SEO, and website design.

Learn more at the ON DEMAND website today >>

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[Video] Tips for Reaching Your Mobile Audience

AuthorPosted by Dateon Friday, April 20, 2012 Timeat 7:17 AM Categoriesin Marketing, Technology

Thank you very much to the folks at WhatTheyThink.com for running this video of our CEO John Foley, Jr.!

In the video, John discusses a number of ways that companies can reach the growing mobile audience. This includes QR Codes, NFC, Geofencing, and more.

John Foley: What They Think video - April 20th, QR Codes, Mobile, Geofencing, and more!

We hope that you enjoy the video. Click this link to view it now on WhatTheyThink.com’s site >>

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“An Outstanding Book for the Printing Industry”

AuthorPosted by Dateon Wednesday, April 4, 2012 Timeat 6:39 AM Categoriesin Business, Marketing

John Foley's book: Business Transformation: A New Path to Profit for the Printing Industry

I’d like to take a quick moment to say thank you to Scott Cappel of Sorrento Mesa Printing.

He took the time to not only read my book “Business Transformation: A New Path to Profit for the Printing Industry“, but he also put together a review on Amazon.com where he shared his thoughts!

What Scott Thought of the Book

Here is what Scott had to say:

The printing business has been changing for many years now, and adapting to this change and adopting new business models has been the main priority of those responsible for guiding their print companies and maintaining profitability. Many have chosen the Marketing Service Provider or MSP path to evolve their printing companies into providing more than just print. John Foley has written an outstanding book on how to do just that. It provides a road map of not only what steps to take, but how to change one’s focus from tactical to strategic, and most importantly how to create a plan and execute on that plan. This is a must read for anyone in the printing business who wants to grow their company into the future.

Would You Like to Learn More?

I am absolutely grateful for the extremely kind things that Scott had to say about “Business Transformation: A New Path to Profit for the Printing Industry“.

If you would like to receive your own copy of the book, please visit NewPathToProfit.com >>

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I Am Going to Drupa!

AuthorPosted by Dateon Tuesday, April 3, 2012 Timeat 3:58 PM Categoriesin Business, News

Dscoop At Drupa Masthead: CEO John Foley, Jr. is speaking at this event in Germany

Throughout the 16 years that I’ve been CEO of interlinkONE, I’ve had the chance to visit a lot of great places. Whether it was for a trade show, a customer visit, or some other reason, my job has taken me to the islands, the mountains, the heartlands, big cities, and more.

But I have never been to the home of the biggest trade show in the print industry: Düsseldorf, Germany for Drupa!

Well, that is going to change in a few weeks.

I Am Headed to Drupa 2012

Yes, it is true. I will be headed over to Germany to attend Drupa 2012.

And while I’m absolutely excited to experience this massive event firsthand, I’m also thrilled to announce that I’ll be speaking there as well!

I will be delivering two presentations during the Dscoop at Drupa event.

My Dscoop at Drupa Presentations

On Wednesday, May 2nd, I will be presenting two different sessions.

  • During the Labels and Packaging breakout, I will present “A New Path To Sustainable Growth“.
  • During the General Commercial Printing breakout, I will present “How to Strategically Transform and Grow Your Business“.

At both of these sessions, I will present business strategies, marketing plans, and case studies that will help attendees find ways to grow their print business as the worlds of marketing and communications evolve.

I will share practical and actionable ideas that print service providers of all sizes can implement and benefit from.

If you will be in attendance, I promise that you will enjoy these presentations!

For more information about the Dscoop at Drupa event, please visit their website today.

Will I See You There?

I truly am looking forward to visiting Germany and Drupa for the first time!

Of course, I’d love to see the familiar faces of my friends from the print industry while I’m there!

Will you be attending Drupa 2012? If so, please make sure to send me a note on Twitter!

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John Foley and the NAPL/NPES Executive Briefings

AuthorPosted by Dateon Tuesday, April 3, 2012 Timeat 6:40 AM Categoriesin Business, Marketing, News

NAPL NPES Executive Briefings: John Foley, Jr. is one of the speakers

Are you looking for practical advice on how social media can help your company to grow its business?

If so, you’ll want to try and catch our CEO John Foley, Jr. on the NAPL/NPES Executive Briefings tour!

What John Will Be Speaking About

During these events, John will speaking on the subject of “How Social Media Marketing Drives Business Results“.

John’s presentation will feature a number of case studies of companies that have found ways to use social networks to achieve business objectives.

Attendees will certainly receive plenty of inspiration and knowledge from John, including:

  • Learn about the latest social networking tools’ features and solutions available to discern how they can help your company succeed,
  • Discover which social networks will best meet your needs,
  • Identify what types of content you should be posting, and
  • Determine how to measure the success of it all!

Details About These Events

These Executive Briefings are scheduled to take place on 4 different dates this Spring at different locations across the United States.

  • May 23, 2012
    NAPL Headquarters
    One Meadowlands Plaza
    Teleconference Center
    East Rutherford, N.J.
  • May 24, 2012
    PINE
    5 Crystal Pond Road
    Southborough, Mass.
  • June 11, 2012 (Note: another interlinkONE/Grow Socially employee will be delivering the presentation on this day)
    Chicago Marriott O’Hare
    6155 North River Road
    Rosemont, Ill.
  • June 12, 2012
    Crowne Plaza Dayton
    33 East Fifth Street
    Dayton, Ohio

In addition to John’s presentation, attendees will also have the chance to listen to these great sessions:

  • “Emotional Intelligence: What Every Business Leader Must Learn, and Why It’s Critical for Your Orgainzation’s Success,” with Carl Henry, Principal, Carl Henry Associates.
  • “Emerging Print Technologies,” presented by John Jay Jacobs, Visiting Lecturer, Department of Graphic Communications, Clemson University.
  • “The Leadership Edge: How Top Industry Leaders Get There–And Stay There,” with Joseph P. Truncale, Ph.D., President & Chief Executive Officer, NAPL

Want to Learn More?

I hope to see you at one of these events! Along with the rest of the speakers on the agenda, I know that all attendees of the NAPL/NPES Executive Briefings will walk away equipped with ideas and solutions that will help grow their business.

Click here to learn more about these events today >>

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