Marketing Commentary from interlinkONE
Marketing. Web-to-Print. Warehouse Management.
Learn How to Grow Your Print Business at the PODi AppForum
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on Monday, December 12, 2011 
at 6:51 AM 
in ![PODi AppForum 2012 [Logo] - Our CEO John Foley, Jr. will be speaking on Business Transformation for Printers](http://interlinkone.com/wp-content/uploads/2011/12/PODi_AppForum2012_logo.jpg "PODi AppForum 2012 [Logo] - Our CEO John Foley, Jr. will be speaking on Business Transformation for Printers"){kind=logo}
Are you looking for ways to grow your print business in 2012? If so, you’ll be able to find plenty of ideas and inspiration at the PODi AppForum in Las Vegas.
I am quite happy to announce that I will be one of the speakers there. The topic that I’ll be speaking on is “How to Transform Your Business into a Marketing Services Provider”.
If you do attend, I’d love to see you there! I promise that you will walk away from my session feeling informed, inspired, and entertained!
Below is a description of what the attendees can expect from my session:
An in-depth look at the dramatic changes that have affected the print industry recently along with proven strategies, plans and tactics that print service providers can follow to grow their business despite the decrease in printed materials.
This highly interactive presentation (come prepared to participate!) will examine case studies of companies that have already found ways to adjust their business model, and succeed. You’ll hear commentary and advice from industry leaders who not only offer valuable guidance on what printers must do now, but also how they can prepare for what changes will come in the near future.
Key Takeaways for Attendees:
- Discover various paths that you can take to transform your business into one that successfully offers full marketing services
- Learn how to make the necessary internal and external changes – including resources, messaging, and more
- Take home business strategies, marketing plans, and campaign ideas that will help your business grow!
RELATED RESOURCES |
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 Learn more about John’s Book Today! |
Congrats to our Two SLMA Award Winners
After 7,113 votes were cast (22% more than the 2010 election) for 79 nominees by 4,656 people (each voter could choose up to three nominees) our very own CEO John Foley, Jr. and our VP of Sales Karen Sheehey DeWolfe both made the “Top 50 Most Influential People in Sales Lead Management” List.
Susan Campanale, VP of Marketing for the SLMA said, “These people are recognized by their peers as power players in the pursuit of ROI for marketing lead generation.”
Congratulations to both John and Karen!
The full list of 50 winners is available for viewing on the SLMA site. The SLMA served as the independent tabulator of votes and does not endorse the services of those listed. Voters were only allowed to vote for up to three people. Only SLMA members were allowed to nominate people to the nominees list. Non-members and members cast one ballot with up to three non-duplicated votes.
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Tags award, john foley, karen sheehey, leads, management, Marketing, recognition, Sales [Video] John Foley, Jr. Chats About His Trip to Singapore
Our CEO John Foley, Jr. recently had the chance to take the book tour for “Business Transformation: A New Path to Profit for the Printing Industry” to Singapore. While he was there, John conducted seminars to help printers grow their business.
In this video, I had the chance to ask John about his trip there. I hope that you enjoy it!
How Publishers Can Benefit from Social Networking
There is no doubt that social media has changed the way that people consume information. Many publishers have certainly felt the effects of that. People are searching, finding, and reading content on more channels than ever before.
However, there is a way for publishers to use social media to actually grow their business. How so? I’m happy to provide ideas and inspiration in the presentation below:
I hope that you find the content within the presentation helpful.
Some of the main topics covered included:
- Why You Should Care About Social Media
- How Publishers Can Use Social Media
- Best Practices, Strategies and Tips
Is John Foley, Jr. the Next Mike Wallace?
Over the past few years, I’ve certainly seen my boss, John Foley, Jr., become quite famous throughout the industries that we work in.
He is recognized frequently at the conferences and trade shows that we attend… He has become a highly sought-after public speaker… and he’s appeared on many videos as the person being interviewed.
But recently, he decided to switch roles when it came to being in front of the camera. Yes, he’s still in front of the camera… but this time he decided to play the role of the interviewer. While at the Printing Survivor 2011 conference in Toronto, John sat down with a few of the attendees to get their thoughts on the printing industry.
Here’s the first one that we have published:
In this video, John interviewed Jennifer Gandy of Buskro. They discuss items such as:
- Printers that are looking to grow their business by diversifying their services
- The growth of QR Codes and mobile websites
- Jennifer’s thoughts on the Printing Survivor 2011 conference
Did John do okay as the person asking the questions? Make sure to connect with him on Twitter and let him know 
