Marketing Commentary from interlinkONE
Marketing. Web-to-Print. Warehouse Management.
Marketing Tips for Mail and Fulfillment Service Providers
In just a few days, my beloved New England Patriots will be facing the New York Giants in the Super Bowl. And while I will certainly be rooting heavily against New York in that game, that certainly will not stop me from heading to that State in order to meet with some mail and fulfillment service providers!
On Wednesday, February 1st, I will be speaking at a meeting of the Mailing and Fulfillment Service Association (MFSA) New York Chapter.
Presentation Overview
The presentation that I will be delivering is titled “How You Can Improve Your Own Marketing Efforts”.
I will focus on providing actionable items and intelligence that service providers can use to reach more prospects and generate more leads. Some of the main topics that will be covered include:
- Creating a marketing strategy and plan
- How to incorporate online marketing and content marketing into your effort
- Ideas for executing multi-channel marketing campaigns
- Ways to use social media and mobile marketing in your business
If you are in the New York area, I hope to see you there!
Event Details
When: Wednesday, February 1, 2012
Where: Club 101, 101 Park Avenue, (40th St), New York, NY
5:30 – Cocktail Reception
6:15 – Dinner
7:00 – Program
Need more information? Please visit the MFSA New York Chapter’s website >>
P.S. Go Patriots!
Learn How to Grow Your Business at the PODi AppForum
From January 23rd-25th, I will be in Las Vegas for the 2012 PODi AppForum. If you will be attending too, let me know! I’d love to meet up with you.
I sat down in front of the camera to discuss what I’m looking forward to in regards to this year’s show. Enjoy!
While I’m there, I’ll have the chance to deliver a presentation on January 24th the topic of “How to Transform Your Business into a Marketing Services Provider“.
I promise that this session won’t contain any fluff — from the beginning to the end, I will share inspiration that you can take home to help your print business grow! I’ll be sharing case studies, strategies, plans, campaigns, and other ideas to help you succeed.
Click here to learn more about the PODi AppForum >>
How the Singapore Government Supports the Printing Industry
I recently had the chance to visit Singapore for the first time in my life. It was quite an exciting and memorable experience! While I was there, I had the chance to conduct seminars to printers that want to grow their business. And of course, I was able to distribute copies of my book, “Business Transformation: A New Path to Profit for the Printing Industry“.
But I also had the chance to learn a lot from the folks that I met there. They face a lot of the same challenges that we do in the United States. But I was thrilled to see how they are trying to find solutions.
In this video, I share how the government of Singapore devotes a lot of energy to help grow their local businesses:






![PODi AppForum 2012 [Logo] - Our CEO John Foley, Jr. will be speaking on Business Transformation for Printers PODi AppForum 2012 [Logo] - Our CEO John Foley, Jr. will be speaking on Business Transformation for Printers](http://interlinkone.com/wp-content/uploads/2011/12/PODi_AppForum2012_logo-300x81.jpg)



