Marketing Commentary from interlinkONE
Multi-channel marketing communications - all in one!
Using QR Codes in your Marketing
Posted by 
on Thursday, March 11, 2010 
at 10:49 AM 
in On March 11, 2010, Mobile Commerce Daily featured an article on QR Codes from interlinkONE’s President/CEO John Foley, Jr.
The article was entitled “Tips for using QR codes in Marketing”. In the article, John provides a few basic strategies for companies that are looking to push the usage of QR Codes forward.
Here is a link to the full article: http://www.mobilecommercedaily.com/tips-for-using-qr-codes-in-marketing/
Tags What Social Media is To Me
I am certainly a huge fan of Social Media. Over the past few years, it has helped increase awareness of our company, its employees, and our products. I recently commented on a post in PrintJunkie.net, and I wanted to share those sentiments here as well:
The core to Social Media for me is this: Trust is earned, and relationships are built over time. So in this sphere of marketing I try and use the tools to gain trust and build a relationship. I try my hardest to put information out there to help others grow their business.
I’m a marketer and a business fanatic. I greatly enjoy the prospect and opportunity of helping others as well.
I’m posting and sharing information that is not always about me or my company, (99% not) but rather information that may be relevant to people that matter. Even the 1% or so is about sharing information that I still think is relevant even though another employee wrote it on behalf of the company. I’m hoping the information I share exposes my knowledge, and also our employees knowledge which can be picked up over time. If folks want to learn more about my company so be it. But they do know firsthand my thoughts on the subject matter, who is behind the company, what our employees do, the inner workings of who we are, and yes, interested folks can go find out what we do.
So it is myself and these folks… The employees in our company are empowered to use Social Media. NO policies either! This is not a leap of faith, this is part of today’s business. Iit is not discretionary in my mind. The funny part is we have been doing this all along in other marketing channels and using different medias. Yes before these tools came along, it was never sell – sell – sell for us. The difference is this environment allows us to possibly build more relationships in a broader and more meaningful way.
So — use social media to build relationships trust. And as @chrisbrogan put it, “Stop talking about yourself!”
Have a great, productive day folks!
If you wish – follow me on twitter
http://www.twitter.com/johnfoleyjr or @johnfoleyjr
interlinkONE to discuss QR Codes & Social Media at the PINE Digital Forum
We are the excited to announce that we will be participating in the PINE Digital Forum on March 25, 2010.
John Foley Jr., President and CEO of interlinkONE, will be speaking on the subject of “How to Use Social Media to Build Your Business.”
Also, Jason Pinto of interlinkONE will be on the panel for the subject of “QR Codes: Augmented Reality and other Mobile Marketing Opportunities”
The forum is being held at PINE Headquarters in Southborough, MA
Here is an overview of what John will be discussing:
LinkedIn, Twitter, YouTube, Facebook- these sites are growing in popularity in all vertical markets and are being leveraged to promote printing and marketing services. In this session John presents advice on how to use these social media sites to grow your print and marketing services provider business. He presents real-world scenarios and shares the pros and cons of each of these popular sites.
For more information about the PINE Digital Forum, you can visit their website at http://www.pine.org/Education/digital_forum.html
John Foley Jr. speaking on Social Media at NAPL Conference
John Foley Jr., President and CEO of interlinkONE, inc. will be speaking at the NAPL Conference on Tuesday, February 16th on the subject of “How to Use Social Media to Build Your Business.”
The conference will be held in Marco Island, Florida
Here is an overview of what John will be discussing:
LinkedIn, Twitter, YouTube, Facebook- these sites are growing in popularity in all vertical markets and are being leveraged to promote printing and marketing services. In this session John presents advice on how to use these social media sites to grow your print and marketing services provider business. He presents real-world scenarios and shares the pros and cons of each of these popular sites.
For more information about the NAPL Conference , you can visit their website at http://www.napl2010.com/tmc/
John Foley, Jr. Shares Insight on Social Media at MFSA Conference
—PRESS RELEASE—
interlinkONE, Inc., a leading provider of web-based marketing software solutions, today announced John P. Foley Jr., its president and chief executive officer, was one of the most well-received speakers at the 2009 Fulfillment Conference held by the Mailing & Fulfillment Service Association (MFSA). Foley received a perfect score of 5.0/5.0 from the attendees who completed the evaluation following his Oct. 18 session, “How to Use Social Media to Build Business,” at the Hyatt Regency in Tampa, Fla. During the one-hour seminar, Foley spoke about the growing popularity of such social networking sites as Twitter, Facebook, YouTube, and LinkedIn, as well as how companies can use them to expand their business.
“John set the stage for Sunday’s sessions and made the conference one of the highest rated in recent history,” said David L. Core, director of education for MFSA. “Attendees, who used words like ‘dynamic,’ ‘highly useful’ and ‘exciting’ to describe Foley’s talk, said the content and presentation were right on target and that this was definitely a message that business owners need to hear.”
“Social media isn’t going away; it’s only going to continue to evolve,” Foley said. “You may be telling yourself you don’t have to the time to tweet or post pictures on the Internet, but think of it this way: Do you have time to save your business against the competition? You can start small—maybe just a fan page on Facebook that’s basically an extension of your company Web site—but the important thing is that you join the conversation. However, keep in mind social media is only one part of a successful marketing plan. Traditional marketing must still be used to reach everyone in your audience.”
In recognition of the growing and continued relevance of social media, interlinkONE has developed two new products to work in conjunction with social networking sites. ilink.Me is an application that creates an abbreviated version of a Web site’s typically long address; the link can then be posted in e-mails or on other websites to quickly and easily direct people to a company’s site. The application is designed to work best with interlinkONE’s Version 8 marketing software, which enables companies to build, manage, execute, and measure marketing activities across all channels. interlinkONE’s marketing software also makes it easy to generate Quick Response Codes (QR Codes) independently or as an integrated part of the company’s end-to-end personalized marketing solutions. QR Codes are two-dimensional bar codes featuring URLs that drive users from printed materials to the Web. They are increasingly being used on business cards, direct mail pieces, billboards, postcards, fliers, and more. Both ilink.Me and QR Codes allow users to evaluate the success of their online marketing efforts by tracking how people are reaching their Web sites.
