Marketing Commentary from interlinkONE
Marketing. Web-to-Print. Warehouse Management.
PMA@CES and the DIMA Conference
Posted by 
on Tuesday, January 3, 2012 
at 1:41 PM 
in Vegas, here I come!
In a few days, I will be speaking at the 2012 Digital Imaging Marketing Association Conference (DIMA) in Las Vegas, NV. This event is associated with the big PMA@CES festivities as well. I recorded the brief video below to discuss what I’ll be talking about while I’m there.
If you’ll be attending too, please let me know! I’d love to meet up with you.
Click here for more information on the conference >>
Tags Time to Vote for the B2BTOTY Awards!
It’s that time of year again!
Voting is now open for the 2011 B2B Twitterer of the Year Awards! Last year, our CEO John Foley, Jr. was runner up in the B2B Boss Tweet Personality category.
This year, we hope to make him #1!
The only way we can do that though is with your help.
How Do I Vote?
If you’re a fan of John and his Twitter activity, it will only take 30 seconds to cast your vote. Here’s how:
- Visit www.B2BTOTY.com — you can cast your vote right from the home page
- All you need to do in the entry text box is fill in his Twitter Username – JohnFoleyJr, choose the B2B Boss Tweet Personality Category, and explain why you’re voting for him in 3-5 words.
We would greatly appreciate your support! Thank you for considering John when you cast your vote!
Castaway’s For a Cure: The Fight Against Breast Cancer
Over the past couple of weeks I have had the privilege to work with our CEO John Foley and his wife on a very special project.
John’s wife, Melanie, and five of her friends are participating in the Susan G. Komen 3-Day for the Cure™ event. It consists of a 60-mile walk over the course of three days. Net proceeds from the Susan G. Komen 3-Day for the Cure™ are invested in breast cancer research and community programs.
Their team goal is to raise $13,800.00 ($11,500 each). In order to raise funds for this cause, Melanie and her friends are hosting a special event titled “Castaway’s For a Cure”.
The “Castaway’s For a Cure” event will take place on:
Friday, February 11, 2011
7:30pm – 12:00am
Knights Of Columbus, Wilmington, MA 01887
Tickets for “Castaway’s For a Cure” are $20 each.
They will also be raising money through raffles for 3 great prizes. Prizes include a 50″ LCD flat screen TV, an Apple iPad, and a Weekend Getaway. Tickets are 1 for $5.00 or 5 for $20.00. Purchase tickets by clicking here and go to the “donate” tab. Winners will be picked on February 11, 2011 (winner need not be present to win)
For more information on this event, please check out their Facebook page. You can also buy an admission ticket online by clicking here and going to the “donate” tab. Purchased tickets will be mailed to you.
Please support the Castaway’s as they take an amazing journey in the fight to end breast cancer!
Better Channel Integration with Short URLs and QR Codes
DIRECT Magazine recently released an article by our CEO John Foley, Jr. In the article John speaks about how companies are using social media more and more these days and how important short URLs really can be.
“When placing social media links—or any URLs, really—on direct mail pieces, keeping them short and easy to remember is a must. Long URLs are more likely to be misspelled when people retype them into a Web browser.”
To read the rest of the article click here
How to measure QR codes to determine customer behavior
Mobile Marketers recently published an article from our CEO, John Foley, Jr., titled “How to Measure QR Codes to Determine Customer Behavior”.
“As QR codes gain traction in the United States and marketing departments embrace the technology in new campaigns, the need to measure their success becomes even more important.
Once you take the plunge and add QR codes to your printed materials, implementing procedures to measure the code’s success is the next step.
To read the rest of the article from John Foley, Jr. on Mobile Marketers click here
