In every warehouse that holds items to ship, there must be a way to tell their staff what inventory to pick off the shelves and pack for shipment. Inaccurate picking will lead to inaccurate deliveries.
Then you have upset customers and your customer satisfaction takes a nosedive. A pick ticket tells the operator what to pick and how many.
This pick ticket may be paper, or a large sticker (especially if part of the pick ticket is used for the shipping label), or it may actually take the form of some sort of electronic file on a small handheld device or computer screen.
On a typical paper pick ticket you will usually see:
- a logo
- where the shipment will be delivered
- who placed the order
- date and time of order placement
- date and time of order fulfillment
- the list of items ordered
- quantity of each item ordered
Accuracy on the pick ticket is crucial. The warehouse operator is going off what is provided. The ticket needs to be clear in terms of items, with any special instructions included.
The paper pick ticket can also double as a packing list. Check out the next box you receive. There should be a piece of paper alongside the item(s) ordered and it should be pretty clear in terms of quantity and item. It may have other wording and text that is gibberish to you, but it means quite a bit to the warehouse staff.
Certain codes may indicate where the item is located in the warehouse. Certain letters may indicate the initials of the warehouse staff picking your order. The end result is that the pick ticket has information that is imperative to the efficient running of the warehouse.
Learn more about pick tickets and warehouse inventory management!
Whether you are an early adapter or late to the mobile marketing game, it’s never the wrong time to take a look at what you’re doing and see whether you need some small or seriously major updating.
So, when is the last time you’ve checked out your mobile site or app? Yes, you know it exists, but do you know what it currently looks like? Make sure you check it out on several different mobile devices to see how it looks. Is everything still useful and relevant? If not, make sure it gets updated. Relevancy is important and you need to make sure you provide your audience with a relevant experience.
Have you been tracking your mobile marketing efforts? If so, what have you done with the information gathered? It’s easy to nod and then do little to actually address what your results are telling you. You may be on the right path, but you may be veering off-course without even realizing it. Looking closely at the successes and failures, both big and small, can help you pinpoint where corrections to your mobile marketing strategies need to be made.
Look at the goals you set in place when you first outlined your mobile marketing efforts. Did you set measurable goals, or just some more broad objectives? Either way, you need to look at these and decide if you are hitting those goals. If not, are you closing in on them? Or are you way off target? It’s time to evaluate where you are in terms of your mobile marketing goals. And then you can determine what changes need to be made. This can be a good gauge of whether a major overhaul of your mobile marketing efforts needs to be implemented or if you just need to make some tweaks here and there.
Even if you have achieved your goals, while that is great, you cannot get complacent. Technology is changing all the time. And the expectations of your audience change as well. What works right now may not work in the near future. Sooner than you realize.
The phrase, “if it ain’t broke, don’t fix it” is true in some cases, but shouldn’t be a hard and fast rule in mobile marketing.
Think about a world class athlete. Even a runner who breaks the Olympic record will set goals and push him or herself further to see what’s beyond that most recent record-breaker. As a marketer, you should always be striving for more. Celebrate when you hit your goals and important milestones, but then see how you can push yourself and your mobile marketing goals even higher.
Makeovers don’t have to mean major overhauls. They can encompass small changes that make major impact. By keeping an open mind and going back over goals and your current efforts, you can make sure your mobile marketing keeps itself targeted on the bull’s-eye – reaching for those goals you consistently set.
Want more information on mobile marketing? Follow @iflymobi on Twitter, and be sure to connect with me as well!