How In-Plant Printers Can Offer Value-Added Services
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I am happy to announce that we will be delivering a webinar on Tuesday, November 15th to members of the In-Plant Printing and Mailing Association (IPMA).
There is no doubt that in-plant printers face different circumstances than commercial or quick printers. However, many of the same trends in the worlds of marketing and communications affect their business too.
To put it simply, many of them are finding that print volume, print sales, & margins have gone down.
Some of the reasons for this may include:
- Many of their organization’s prospects and customers are turning to social networks and the web as the primary way they find information.
- Smartphones are changing the way people interact and communicate with brands.
- As budgets tighten everywhere, organizations may see outbound marketing as something that is too expensive, with not enough ROI.
With circumstances like those a reality, in-plant printers are looking for ways to increase the value that they can offer to their organization.
During the webinar on 11/15, we will share strategies and tactics that printers can take advantage of to just that. We will present opportunities for offering value-added services in the form of:
- Mobile Marketing – QR Codes, mobile websites, and more
- Social Media Integration
- Online Ordering, Electronic Fulfillment, and Inventory Management
This webinar is available to members of IPMA. Please click here for registration information >>
Tags Webinar: Enjoy a Bigger Slice of the Pie in 2010 through Multi-Channel Marketing
On Wednesday, January 13th 2010, interlinkONE will be presenting a webinar along with IPMA (In-Plant Printing and Mailing Association).
The title of the webinar is “Enjoy a Bigger Slice of the Pie in 2010 through Multi-Channel Marketing“.
This information-packed webinar is available to members of the IPMA organization. For details on how to register, please click here.
Here is a description of what will be presented during the webinar:
See How to Maximize Your Marketing Efforts!
Join us as interlinkONE presents new ways to increase the success of your marketing efforts by integrating traditional methods (print, BRC, advertisements) with new medias such as QR Codes, social media, and text-messaging.
Learn from the experiences of those who have created and executed successful integrated direct mail and email marketing campaigns using personalized URLs and other response mechanisms.
Topics include how to:
- Target the right prospects
- Develop the right messaging
- Design, execute, track responses, and manage reporting
This free webinar will be held Wednesday, January 13.
10 a.m. Pacific Time
11 a.m. Mountain Time
12 noon Central Standard Time
1 p.m. Eastern Time
(You must register at least 1 hour before the meeting.)
Sign up while seating is available!
interlinkONE has a Kodak moment
interlinkONEs John Foley, Jr. and Karen Sheehey having an award-winning Kodak moment!
interlinkONE had the privilege of attending the 2009 In-Plant Printing and Mailing Association (IPMA) Conference this year in Rochester, New York.
The event was a success — there is great camaraderie among the printers and mailers, and many of the attendees are seeing the benefits of positioning themselves as the “marketing services providers” for their organizations.
At night, Kodak had the opportunity to host the conference attendees at the George Eastman House.
In a marketing moment that should be described as “genius”, each attendee had the chance to pose with an award in front of a Kodak back-drop. It was just as you may have always day-dreamed about (after winning a big award): you have the chance to stop, smile, pose — and show off your trophy.
Kodak has been very kind and recently shared the interlinkONE pictures with us.
They include pictures of our President and CEO, John Foley, Jr., and our VP of Sales, Karen Sheehey. There is the group picture (at the top of this post, as well as individual pictures.)
You can check them all out on our Flickr page…
Thank you to Kodak and IPMA!
John Foley, Jr. Speaking at IPMA 2009
WILMINGTON, Massachusetts, June 3, 2009 — interlinkONE, Inc., a leading provider of web-based marketing software solutions, today announced John Foley Jr., its president and CEO, will be speaking at the 2009 In-Plant Printing and Mailing Association (IPMA) Conference, an event dedicated to educating in-house printers and mailers being held in Rochester, NY, from June 7-10, 2009. Mr. Foley’s talk, “The Anatomy of a Successful Marketing Campaign,” will walk through the latest trends in marketing campaign management for in-plants on Monday, June 8, 2009 from 2:30 pm to 3:15 pm.
“In-plant printers and mailers have a tremendous opportunity to increase the services they offer and drive value in the organization,” said John Foley Jr., president and CEO of interlinkONE. “Marketing departments have many challenges to solve—including increasing the success of their campaigns despite tighter budgets. As marketing service providers, in-plants can now provide marketing-focused solutions to the enterprise that improve the effectiveness of each customer communication and deliver results.”
Additionally, interlinkONE will be exhibiting at the show in Booth #211, offering visitors interactive demonstrations to showcase how interlinkONE’s easy-to-use, robust software makes it possible to quickly build personalized landing pages, manage and measure clients marketing efforts, and create integrated marketing campaigns such as highly targeted one-to-one mailers, web-to-print solutions, and personalized solutions.
About interlinkONE
interlinkONE provides software that delivers end-to-end personalized marketing, fulfillment and variable print solutions. Companies in the print, fulfillment and mail industry use interlinkONE to better manage, execute, and measure their customers’ marketing initiatives and boost revenue. Solutions include Software as a Service (SAAS) or ASP web hosted marketing tools that make it possible to create highly targeted one-to-one mailers, web-to-print solutions, personalized URL campaigns and e-mail marketing in addition to fully integrated campaign management, lead acquisition programs, collateral fulfillment, order, inventory, fulfillment, and warehouse management. With interlinkONE’s suite of solutions print, fulfillment and mail service providers can improve marketing results and increase revenue opportunities while reducing costs.
