The interlinkONE Blog
Marketing. Web-to-Print. Warehouse Management.
3 Ways to Improve Warehouse Operations
When it comes to warehouse management, we all want to improve the flow of our daily operations. We want things to move faster and be more efficient. And of course, we need our numbers to be more accurate than ever before.
To do that successfully, having the right technology in place is certainly a major piece.
Here are three ways that a Warehouse Management software solution could you reach your goals:
Automatic Reorder Point Notifications
When it comes to the Marketing Supply Chain, a warehouse should ensure that they have enough inventory on the shelves at the right time for the right products.
To keep that process running smoothly, the customer should be notified immediately when inventory is running low. Also, the timing of the notification must not come when stock is at zero; rather, it should be a calculated process that gives them time to make a decision on a reorder quantity.
Warehouse management software can help to automate that for you!
It can:
- Automatically calculate how much stock is needed to maintain supply for a period of months
- Instantly generate email notifications and reminders to the customer and warehouse management
- Provide real-time reporting and updates to prevent unnecessary backorders
Better Fulfillment with Automated Picking
A warehouse management system should automate the inventory picking process. Rather than relying on the pickers to select products from locations that they determine to be the best fit, a Warehouse Management system should properly determine and present the ideal locations that should be picked from.
A manual location-picking process can be inefficient, risky, and a time-waster.
Real-Time Inventory Counts in the Order Management System
For a marketing supply chain to flow perfectly, there must be a mechanism to share data easily throughout each step of the process.
This certainly should include presenting real-time inventory numbers to the Sales Reps or other users that placing the initial orders.
By integrating those two pieces, or utilizing technology such as Web Services or other data feeds to share the inventory count, a warehouse can prevent frustration and confusion for all parties involved in the process.
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These are just a few of the ways that a Warehouse Management System can help your business to grow!
If you’d like to learn more, or perhaps see how interlinkONE’s software can provide those solutions to you, please let me know!
The Supply Chain: A Collaboration of Marketing and Fulfillment

Over the past few years, many service providers in the worlds of print and mail have sought to grow their business by also offering fulfillment services.
While this certainly can prove to be a profitable move, the initial transition may prove to be a bit difficult. Part of that is simply related to logistics — you need space to hold inventory, you need to install shelves, you need to strategically learn where to position materials, etc. However, once a company gets over some of the bumps during the implementation process, they may start riding down a smooth and profitable road.
If you are wondering if your company can also benefit by offering fulfillment services, we have some advice for you.
The Main Secret to Success
In the end, success inside of a fulfillment operation often comes when the lines of communication between it and the marketing/sales departments are open and running smoothly.
Some companies make the mistake of not thinking of fulfillment operations as part of the marketing process. But it absolutely is!
Most of the materials being stored and fulfilled inside of a warehouse are often for marketing activities — for trade shows, for lead follow-up, for presentations, and more. Thus, it is absolutely vital that your supply chain management efforts — which connect marketing with fulfillment — are functioning as well as possible.
Overview of Supply Chain Management
What exactly is supply chain management?
One definition is listed as the “design, planning, execution, control, and monitoring of supply chain activities with the objective of creating net value, building a competitive infrastructure, leveraging worldwide logistics, synchronizing supply with demand and measuring performance globally.”
Now, that may seem slightly confusing or overwhelming to a company that is wondering whether they should get into the fulfillment business.
But the good news is that in all actuality, supply chain management can be orderly, efficient, and successful, especially when marketing and warehouse business departments work together effectively.
A few simple steps that can improve communication and work-flow between multiple departments include:
- Implementing software that both groups can monitor easily — this would include visibility into inventory amounts, order status, and more
- Understanding the supply chain from beginning to end so that there is no confusion as to how each step fits into the wholesale/retail puzzle
- Consistent scheduled face-to-face meetings can go a long way toward promoting a spirit of community between departments
Are you looking to improve your Supply Chain?
If you are looking to offer fulfillment services, or to improve your existing Supply Chain Process, I hope that you find the information above helpful.
Of course, if you’d like to discuss this further, I would love to help! Please feel free to contact me.
Growing Business with Inventory & Fulfillment Operations
I wanted to say congratulations to the wonderful folks at H & H Graphics Group in Lancaster, Pennsylvania. (Full disclosure: They use interlinkONE’s software to help manage inventory and fulfill orders for some of their clients.)
They recently received some nice publicity in the Central Penn Business Journal regarding their new warehouse.
Here is the line from the article that absolutely caught my attention: “Although the new facility is smaller in square footage, the business incorporated high-density warehousing, a concept that has increased its capacity by 30 percent, said Mike Williams, director of operations.”
Click here to read the full article >>
Ignite Your Growth Symposium: March 17th

On Thursday, March 17th 2011, I will have the privilege of attending and speaking at the “Ignite Your Growth” symposium in Philadelphia, PA.
This event is being put on by the great people at Today’s Graphics Incorporated (TGI).
There are absolutely a few very impressive items on the agenda… There’s a continental breakfast to kick things off, there will be live music and dancers during lunch, and my boss John Foley will be presenting as well
If you will be attending the symposium, I’d love to see you there.
Here are the details regarding the presentations that we’ll be delivering:
Presenter: Karen Sheehey
Topic: Saving Time, Energy, and Money with Virtual Warehousing
Times: 11:30 am and 3:30 pm
Description: Would you like to reduce your inventory? Learn how other Fortune 500s are successfully transitioning to virtual warehousing. Karen will discuss real life challenges and benefits being realized by other enterprises that have successfully made the transition.
Presenter: John Foley, Jr.
Topic: Using Social Media to Build Your Business
Times: 10:30 am and 2:30 pm
Description: Explore the business case for social and mobile media–not just for marketing purposes, but as a way to generate leads and build client relationships. Learn what’s new with social media and mobile media and how you can use these tools for prospecting and lead generation.










