The interlinkONE Blog

Marketing. Web-to-Print. Warehouse Management.

Is John Foley, Jr. the Next Mike Wallace?

AuthorPosted by Dateon Tuesday, December 6, 2011 Timeat 7:20 AM Categoriesin Business, Marketing

Over the past few years, I’ve certainly seen my boss, John Foley, Jr., become quite famous throughout the industries that we work in.

He is recognized frequently at the conferences and trade shows that we attend… He has become a highly sought-after public speaker… and he’s appeared on many videos as the person being interviewed.

But recently, he decided to switch roles when it came to being in front of the camera. Yes, he’s still in front of the camera… but this time he decided to play the role of the interviewer. While at the Printing Survivor 2011 conference in Toronto, John sat down with a few of the attendees to get their thoughts on the printing industry.

Here’s the first one that we have published:

In this video, John interviewed Jennifer Gandy of Buskro. They discuss items such as:

  • Printers that are looking to grow their business by diversifying their services
  • The growth of QR Codes and mobile websites
  • Jennifer’s thoughts on the Printing Survivor 2011 conference

Did John do okay as the person asking the questions? Make sure to connect with him on Twitter and let him know :-)

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A Shining Example in the Printing Industry: Universal Millennium

AuthorPosted by Dateon Friday, September 30, 2011 Timeat 7:52 AM Categoriesin Business, Technology

John Sisson of Universal Millennium with Cary Sherburne on What They Think

I was quite pleased to see John Sisson of Universal Millennium featured in a WhatTheyThink.com video today. John shared some excellent information on how his company has transformed and grown their business over the years. I think that they are certainly a positive story in the printing industry.

Full disclosure — Universal Millennium is an interlinkONE customer. However, in addition to having the chance to work with the folks from Universal Millennium in the vendor/customer relationship, I also had the chance to spend a lot of time with them while I was writing my book.

Yes, in Business Transformation: A New Path to Profit for the Printing Industry, I had the opportunity to feature a case study on Universal Millennium that highlights the path their company has taken to transform into a marketing services provider.

Here are a few of my favorite points from their story:

  • They found ways to grow their business by making strategic acquisitions.
  • They determined that they needed different resources internally and externally and they made the investments.
  • They changed their branding and message to focus on what’s important — how they can help their customers!
I want to thank Cary and John for taking the time to film and publish the video on What They Think. I hope that it serves to inspire other companies that are looking to grow their business.

 

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Employee Introduction: Nicole Patanian

AuthorPosted by Dateon Friday, September 30, 2011 Timeat 7:17 AM Categoriesin Business

I recently had the chance to introduce a new employee here at interlinkONE to our video booth. I must say, she absolutely rocked!

Nicole Patanian is helping our company out in a number of areas. These primarily include Marketing and Sales, and most importantly, she’s helping to keep our CEO John Foley, Jr. organized!

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[Video] QR Codes and Mobile-Optimized Websites

AuthorPosted by Dateon Saturday, April 23, 2011 Timeat 8:12 AM Categoriesin Business, Technology

John Foley and CarySherburne of WhatTheyThink discuss QR Codes and Mobile Websites

When it comes to the printing industry, What They Think pulls out all of the stops to help printers grow their business.

Their reporters and columnists provide important news and commentary on a daily basis. They run webinars frequently that cover a wide variety of topics. They also do an excellent job of spreading relevant content via video as well.

I am happy to say that I recently had the chance to sit down with some of the great What They Think folks and record a couple of videos.

In the first one, Cary Sherburne and myself discussed best practices for QR Codes. Of course, we focused on the importance of driving people to a mobile-optimized website [which you can do with iFlyMobi :-) ]

Thank you to What They Think for having me. I hope that you enjoy the video.

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