The interlinkONE Blog
Marketing. Web-to-Print. Warehouse Management.
A Shining Example in the Printing Industry: Universal Millennium
I was quite pleased to see John Sisson of Universal Millennium featured in a WhatTheyThink.com video today. John shared some excellent information on how his company has transformed and grown their business over the years. I think that they are certainly a positive story in the printing industry.
Full disclosure — Universal Millennium is an interlinkONE customer. However, in addition to having the chance to work with the folks from Universal Millennium in the vendor/customer relationship, I also had the chance to spend a lot of time with them while I was writing my book.
Yes, in Business Transformation: A New Path to Profit for the Printing Industry, I had the opportunity to feature a case study on Universal Millennium that highlights the path their company has taken to transform into a marketing services provider.
Here are a few of my favorite points from their story:
- They found ways to grow their business by making strategic acquisitions.
- They determined that they needed different resources internally and externally and they made the investments.
- They changed their branding and message to focus on what’s important — how they can help their customers!
Employee Introduction: Nicole Patanian
I recently had the chance to introduce a new employee here at interlinkONE to our video booth. I must say, she absolutely rocked!
Nicole Patanian is helping our company out in a number of areas. These primarily include Marketing and Sales, and most importantly, she’s helping to keep our CEO John Foley, Jr. organized!
Graph Expo Attendees: Meet Nancy Sullivan
In just a few weeks, interlinkONE will be exhibiting at Graph Expo. There has been a great buzz online leading up to the show. We are absolutely looking forward to rocking the Marketing Pavilion in Booth #3661.
In this video, I’d like to introduce you to one of the interlinkONE employees that will be at Graph Expo. Nancy Sullivan is an Account Manager/Customer Advocate here… and she absolutely rocks.
If you will be attending the show, we’d love for you to attend our Networking Event/User Group. Click here for more details >>
[Video] QR Codes and Mobile-Optimized Websites
When it comes to the printing industry, What They Think pulls out all of the stops to help printers grow their business.
Their reporters and columnists provide important news and commentary on a daily basis. They run webinars frequently that cover a wide variety of topics. They also do an excellent job of spreading relevant content via video as well.
I am happy to say that I recently had the chance to sit down with some of the great What They Think folks and record a couple of videos.
In the first one, Cary Sherburne and myself discussed best practices for QR Codes. Of course, we focused on the importance of driving people to a mobile-optimized website [which you can do with iFlyMobi
]
Thank you to What They Think for having me. I hope that you enjoy the video.










