Marketing Commentary from interlinkONE
Marketing. Web-to-Print. Warehouse Management.
interlinkONE Invests in the Class of 2011!
Posted by 
on Monday, June 6, 2011 
at 8:00 AM 
in It is that time of year again —- students are graduating and looking to start the next chapter in their lives. This year, like many others, interlinkONE has awarded scholarships to two local students. Anthony Salani from Shawsheen Valley Technical High School (Billerica, MA) and Nicole Diorio from Wilmington High School were this years winners. We hope that the scholarships help Anthony and Nicole in their quest to further their educations. To all graduates of the class of 2011, interlinkONE would like to say: “Congratulations and Best of Luck!”
Tags Finding Ways to Make Mobile Marketing Work for You
I recently had the chance to conduct an all-day workshop on one of my favorite subjects: mah-keting. Or, as they say it everywhere else except Boston, marketing.
The workshop lasted from 9-4. Thus, as you might expect, I had quite a number of slides in my PowerPoint! Over the next couple of weeks, I will be uploading sections from the presentation to the interlinkONE SlideShare channel.
Below is the section on mobile marketing. I hope that you enjoy it. During this portion of the workshop, we talked about QR Codes, SMS/Text-Messaging, Near Field Communications, mobile commerce, and more.
Tips for Finding Success in Warehouse and Inventory Management
Recently, interlinkONE’s Jason Pinto talked about a challenge that many sales reps face — being able to find & order collateral quickly when they need it.
I believe that challenge affects many companies across countless number of verticals and industries. Thus, there is a tremendous business opportunity for service providers that can offer solutions in regards to warehouse and inventory management.
If you are a print, mail, or fulfillment services provider that is looking into possibly offering those types of solutions, you may be looking for best practices. Well, you can absolutely start by looking at MFSA (Mailing and Fulfillment Services Association).
I had the opportunity to sit with Ken Garner, the CEO and President of MFSA recently. He shared the following tips for service providers that are looking to offer warehouse and inventory management solutions.
Tips from Ken Garner of MFSA
- Find market leaders who have done this successfully and are willing to share. Peer groups are important resources.
- ID the best in class vendor suppliers who can help and have a proven track record for transition.
- Develop a detailed comprehensive plan. Don’t do it for the sake of doing it. Have a direction, a goal, and a strategy for achieving it
- ID any required skill set internally or outsourced so you aren’t flying blind
- Consider engaging a qualified consultant
We are headed to SXSW!
From March 12-15, 2011, Ed Cianci of interlinkONE and Graham Spector from Grow Socially will be attending SXSW (South by SouthWest) in Austin, Texas.
Ed and Graham will be attending sessions to learn about what’s new with social media, mobile marketing and online marketing industries. They will also be there spreading the word about Qreate & Track and iFlyMobi, our brand new product.
If you are attending SXSW, be sure to check out the Milwaukee Beer & Brat meetup on Monday, March 14, 2011 from 12PM – 3PM. That event is taking place at The Cedar Door in Austin. iFlyMobi is happy to be one of the sponsors for what promises to be one incredible event.
We hope to see you there!
P.S. If you happen to spot one of our QR Code coasters in Austin, we’d love if you could send us a picture on Twitter @interlinkONE
Karen Sheehey nominated for “20 Women to Watch in Sales Lead Management”
Congratulations to our Vice President of Sales, Karen Sheehey for being nominated for the “20 Women to Watch in Sales Lead Management”.
Karen Sheehey has over 15 years experience in B-to-B marketing, including significant experience in direct marketing, print/fulfillment and marketing automation. In 2000, she joined interlinkONE and is currently responsible for the company’s day-to-day sales and marketing operations including, demand generation and management, marketing programs management and direct/indirect sales.
To read the rest of Karen’s nomination entree click here.
