Marketing Commentary from interlinkONE
Multi-channel marketing communications - all in one!
Don’t miss the IPMA lunch/learn at Graph Expo
Posted by 
on Wednesday, September 1, 2010 
at 12:38 PM 
in Not only is interlinkONE going to be at Graph Expo next month, we also will be participating at the In-Plant Printing and Mailing Association (IPMA) lunch and learn “Integrated Marketing: The Next Step for In-Plants”
Check out a little of what you can expect to see at the Lunch & Learn.
Tags interlinkONE headed to Graph Expo 2010
With Graph Expo 2010 only a few weeks away, check out what interlinkONE has in store for the show.
Check out interlinkONE at booth # 969. Hope to see you at the show!
Customizing Your Online Ordering Portal
One of my favorite features in the ilinkONE Version 8 software is how users can easily customize the look and feel of their online ordering portal. Primarily, users have quite a bit of flexibility on how they present their “Item Search” page to users.
When people visit a site to place an order, they certainly may know which product they’d like to order. But oftentimes, people simply like to browse. Thus, they may utilize the Product Group and Product Type categories.
In the ilinkONE Version 8 software, users have the option to present the Groups and Types via thumbnails. Thumbnails for each group or type can be displayed directly on the Search page. Users also have options as to how big the thumbnails may be. If you only have a few items, then you certainly may take a look at using the large thumbnail option.
But no matter what you choose, you certainly will want to ensure that the sizes of your thumbnails are consistent.
If you’d like to do this in your own instance of our software, it’s real easy. The main two things you need to do are:
- Modify your Client Rules to display thumbnails for Product Groups and Types (other options include text links and dropdowns)
- Create your thumbnails, and then upload them via the Database Admin pages for Groups and Types
I hope that you find this feature helpful!
Below is the screenshot of one way that thumbnails could spice up the front page of your online ordering portal:
Back to School: Marketing Assignment
In this video, Jason Pinto of interlinkONE uses a recent piece of mail that he received as marketing inspiration. And since it’s August, and kids are headed back to school soon, he gives you a little assignment as well!
Can you handle it?
InterACT! Conference and Expo August 10-11th
Next week on Tuesday, August 10th, John Foley, Jr. CEO of interlinkONE and CEO/CMO of Grow Socially will be speaking at the InterACT! Conference & Expo in Rosemont, IL from from 4:00pm-4:45pm. If you’ll be in the area, we hope to see you there too.
- John Foley, Jr. along with Christopher Parr of Sub Zero- Wolf, will be presenting “Creating a Successful Social Media Campaign”
Here is an overview of what they will be discussing:
Find out the tools and techniques for implementing an effective social media campaign.
- Identify the right audience
- Get and keep the conversation going
- Translate the conversation into business results.
For more information about the InterACT! Conference & Expo event, click here
Learn more about Grow Socially at http://growsocially.com/
