Does your marketing team face these challenges?
Posted by 
on Tuesday, May 22, 2012 
at 8:42 AM 
in There is a great chart from eMarketer today that caught my attention.
It details the results of a survey that asked marketers what types of challenges they face when it comes to the data that they are collecting.
In today’s multi-channel world, most companies are finding and storing more data than ever before about their prospects and customers.
But if they are not properly using that data, or if that data is making it harder for them to achieve key business objectives, then that is a big problem.
Why Companies Are Struggling With Data
One reason that many companies are running into those top 3 challenges — having trouble measuring ROI and sharing data across and organization, not using it to effectively personalize communications, and not being able to link data to individual customers — is because their marketing efforts are not integrated. They may be using separate point solutions for each of their marketing channels…. one soution to send emails, one to create personalized URLs, one to manage collateral and digital assets, one to collect leads from the website, one to collect survey responses, etc.
With that type of approach, marketers are stuck with multiple databases that may not talk to another , which prevents them from having a holistic view of their customers and prospects.
In today’s world, that circumstance can doom many marketers. If the effectiveness of their marketing efforts decreases, or if they can’t prove what’s working, then their job tenure may be cut shorter than ever before.
The Solution to Handling Big Data Problems
However, that does not have to be the case.
Marketers can adjust their strategies to take an integrated approach.
Our CEO John Foley, Jr. wrote this White Paper to help companies find the best ways to do that.
Also, they can also make changes in the technology that they use. They can break down their silo-ed approach, and start using solutions that ensure their activities and results are running through a central database.
When those things happen, then the available data can truly be put to use. And both marketers and consumers will benefit greatly!
Would you like to start walking down that path? If so, I’d love for you to take a moment to register for a demo of interlinkONE’s marketing solutions.
Tags John Foley, Jr. Speaking at “Renovate Your Marketing” Event
Our CEO John Foley, Jr. will have the opportunity to share marketing tips and inspiration at an event in Wilmington, Delaware on December 1st.
The event, hosted by ModernMail, is part of their “Renovate Your Marketing” series.
People that are interested in attending can register online today >>
Here are a few important details:
When: December 1, 2011 // 9am – 1pm
Where: Queen Theater // 500 N. Market Street, Wilmington, DE 19801
Description: Modern Mail would like to invite you to participate in our RENOVATE your marketing seminar series. Industry expert John Foley will focus on Multi-Channel Integrated Marketing – Data, Strategy, Channels and Analytics. You will leave this seminar with a sound understanding of marketing and the tools to renovate your own marketing.
Print is Special Because…
I recently had the chance to spend some more time reviewing the 48th Annual Print Survey from Graphic Design USA.
If you have chance, it’s absolutely worth downloading and reading. While there were certainly some questions & results from the survey that I did not agree with the majority on, I thought that the quotes from people describing why print is special to them were important.
Here is a sampling from a few of my favorites:
- “Many people still like to touch their communications — it’s tangible and evokes emotions that, in some ways, digital cannot”
- “As much as we are immersed in this digital age in our day-to-day lives, people are still very tactile in nature”
- “[Print] is tangible and communicates effectively,although differently than digital media”
- “Paper should always enhance a project in terms ofthe message and mood that is being conveyed.”
Of course, we all need to recognize that tablets, smartphones, and other devices are changing the way that people consume information. And that social networks have opened up new ways for us to connect with people and brands.
But in the end, long-lasting marketing success will be found by the companies that find ways to integrate the best of what’s available from each marketing channel.
Click here to access the full survey results >>
The Benefits of Integrated Marketing
When it comes to creating multi-channel marketing efforts, companies certainly need to have the right technology and tools. For example, they need a solution for doing things such as
- Creating personalized URLs
- Sending emails
- Sending and managing SMS/Text-messages
- Building landing pages
- Entering leads from a Business Reply Card, a trade show, or another event
- And more…
To do that, some companies do by separate point solutions for each channel that they are trying to use. However, this approach often leads to headaches and trouble when it’s time to train employees, compile reports, maintain branding and consistency, and export & import data.
In this video, interlinkONE’s CEO John Foley, Jr. discusses the benefits that companies can receive by taking an integrated marketing approach to their activities. We hope that you enjoy John’s tips!
Integrated, Multi-Channel Marketing: Presentation from #IABCAR
On Friday, June 24th, interlinkONE’s CEO John Foley, Jr. spoke at the IABC/Arkansas Summer Camp event.
If you would like to check out the slides that John presented, we have posted them on our Slideshare account. We hope that you enjoy them!
During the presentation, John covered topics such as:
- What integrated marketing truly means to a business and your customers & prospects
- How to develop multi-channel marketing campaigns
- Creating social media campaigns that can be measured
- The growing importance of integrating mobile into your marketing efforts — including SMS/Text, QR Codes, and more
