Marketing Commentary from interlinkONE
Marketing. Web-to-Print. Warehouse Management.
John Foley, Jr. Speaking at “Renovate Your Marketing” Event
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Our CEO John Foley, Jr. will have the opportunity to share marketing tips and inspiration at an event in Wilmington, Delaware on December 1st.
The event, hosted by ModernMail, is part of their “Renovate Your Marketing” series.
People that are interested in attending can register online today >>
Here are a few important details:
When: December 1, 2011 // 9am – 1pm
Where: Queen Theater // 500 N. Market Street, Wilmington, DE 19801
Description: Modern Mail would like to invite you to participate in our RENOVATE your marketing seminar series. Industry expert John Foley will focus on Multi-Channel Integrated Marketing – Data, Strategy, Channels and Analytics. You will leave this seminar with a sound understanding of marketing and the tools to renovate your own marketing.
Tags Print is Special Because…
I recently had the chance to spend some more time reviewing the 48th Annual Print Survey from Graphic Design USA.
If you have chance, it’s absolutely worth downloading and reading. While there were certainly some questions & results from the survey that I did not agree with the majority on, I thought that the quotes from people describing why print is special to them were important.
Here is a sampling from a few of my favorites:
- “Many people still like to touch their communications — it’s tangible and evokes emotions that, in some ways, digital cannot”
- “As much as we are immersed in this digital age in our day-to-day lives, people are still very tactile in nature”
- “[Print] is tangible and communicates effectively,although differently than digital media”
- “Paper should always enhance a project in terms ofthe message and mood that is being conveyed.”
Of course, we all need to recognize that tablets, smartphones, and other devices are changing the way that people consume information. And that social networks have opened up new ways for us to connect with people and brands.
But in the end, long-lasting marketing success will be found by the companies that find ways to integrate the best of what’s available from each marketing channel.
Click here to access the full survey results >>
The Benefits of Integrated Marketing
When it comes to creating multi-channel marketing efforts, companies certainly need to have the right technology and tools. For example, they need a solution for doing things such as
- Creating personalized URLs
- Sending emails
- Sending and managing SMS/Text-messages
- Building landing pages
- Entering leads from a Business Reply Card, a trade show, or another event
- And more…
To do that, some companies do by separate point solutions for each channel that they are trying to use. However, this approach often leads to headaches and trouble when it’s time to train employees, compile reports, maintain branding and consistency, and export & import data.
In this video, interlinkONE’s CEO John Foley, Jr. discusses the benefits that companies can receive by taking an integrated marketing approach to their activities. We hope that you enjoy John’s tips!
Integrated, Multi-Channel Marketing: Presentation from #IABCAR
On Friday, June 24th, interlinkONE’s CEO John Foley, Jr. spoke at the IABC/Arkansas Summer Camp event.
If you would like to check out the slides that John presented, we have posted them on our Slideshare account. We hope that you enjoy them!
During the presentation, John covered topics such as:
- What integrated marketing truly means to a business and your customers & prospects
- How to develop multi-channel marketing campaigns
- Creating social media campaigns that can be measured
- The growing importance of integrating mobile into your marketing efforts — including SMS/Text, QR Codes, and more
[Event] The Importance of Integrated Marketing
Today, I am traveling to Arkansas to catch up with the great folks from CustomXM! Tomorrow, Thursday June 23rd, I’ll be participating in CustomXM’s Lunch & Learn! I am absolutely looking forward to spending some time with my buddy Paul Strack, as well meeting his employees and customers.
While I haven’t spent a lot of time in Arkansas before, I’m really hoping the folks here like me. Here’s one important reason why: I’m not going home after the Lunch & Learn! In fact, I’ll actually be speaking at another event in this state on Friday, June 24th.
On Friday, I have the privilege of having a part in the IABC/Arkansas Summer Camp 2011 event.
During that event, I’ll also be talking about the importance of integrated marketing, especially when messages are distributed through multiple channels. To do this effectively, it involves the integration of Websites, telephone, email, texting, trade shows, print, social media, and other available channels to present relevant messages.
I know — that isn’t always as easy as it sounds 
But it can be done effectively! If you attend this event, I promise that I’ll show you how.
