Looking for Marketing Help? Check out the White Paper Library!
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Are you looking for advice, ideas, or inspiration to improve your marketing efforts?
If so, then I’d like to encourage you to check out interlinkONE’s White Paper Library!
Over the years, we have produced an assortment of White Papers on a wide variety of marketing topics. This includes:
- Multi-Channel Marketing
- One-to-One Marketing and Personalization
- QR Codes
- Mobile Websites
- The Marketing Services Provider Transformation
- And more…
While some of the White Paper were first published a couple of years ago, the content is still beneficial to marketers that need to succeed today!
Click here to check out our White Paper Library today >>
A Creative Way to Say Happy Birthday
I just wanted to take a quick moment to share some inspiration from the folks at Creative Labels of Vermont (CLOV).
I’ve had the chance to work with them (along with the rest of the Grow Socially staff!) as they’ve gone through a rebranding effort that centered around their website.
Well, the folks at CLOV did something this week that absolutely impressed me. They found a very creative way to incorporate social media in order to say “Happy Birthday” to Dwane Wall, the President at CLOV. Here is the video that they produced and posted:
How To Say Thank You To Your Customers All Year Long
Yes, it’s certainly the gift-giving season.
Companies across the world are putting forth the effort to send cards, cookie & candy baskets, flowers, and other items to express thanks and appreciation to their customers.
But to truly develop deeper relationships with people that we do business with, we must look beyond just special seasons to express our gratitude.
A loyal customer base is the lifeline of any company. If you want to show your appreciation for your customers all year round, think about implementing one or all of the following three ideas:
- Saying thank you to your customers throughout the year. And when you do, consider dropping a hand-written note into the mail. Nothing says “We value your business” more than a heartfelt sentiment.
- Gifts are a great way to communicate your thanks, especially to your most loyal customers. Candies, company-branded tokens, and gift cards are excellent gift choices. But to truly make an impact, send gifts when people aren’t expecting them!
- Yes, we are saying “Thank you” because we mean it. But at the same time, we are also hoping that it helps to keep our company in front of the customer’s mind. Coupons and incentives can keep loyal customers coming back while showing them you value their business.
These are just a few ideas to say Thank You throughout the year. If you have other ideas, I’d love to hear about them in the Comments section.
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Tags cards, coupons, customers, discounts, gifts, ideas, Incentive, inspiration, relationships, Sales, Thank you White Paper: Tips on Mobile Marketing
I’m happy to announce the release of our latest White Paper, “Mobile Marketing: Grabbing Consumers on the Go!”
If you are looking for ways to incorporate mobile into your marketing efforts, please download your free copy today.
How It Helps
We live in a mobile culture. Whether your customers are businesses or consumers, devices such as smartphones and tablets are changing when, why, and how they are searching, finding, and consuming information.
In this White Paper, we provide an overview of technologies that you can use to market effectively to the ever-growing mobile audience. The White Paper covers items such as:
- QR Codes
- Mobile Websites
- SMS/Text-Messaging
- Mobile Social Media
- Mobile SEO
- And more…
How Can You Get It? And How Much Does it Cost?
Those questions are easy to answer.
First of all, it’s free! Simply head over to our registration page to receive your copy.
Incorporating QR Codes into Packaging
I wanted to share a recent example of how HP used QR Codes to make packaging interactive.
HP hosted a Lunch & Learn event on a golf course in Washington (Our CEO John Foley, Jr. was one of the speakers that day). To help provide a memorable takeaway to attendees that also fit the show’s theme, HP produced and gave away a box of golf balls.
On the outside of the package, they also included a QR Code.
The QR Code directed the attendees, which were primarily print service providers, to a mobile website where they could answer a survey regarding Digital Press equipment. HP sales reps were notified via email whenever someone completed the survey and requested additional information.
If you would like to see more, we recorded a brief video that demonstrates how people were able to interact with this box. Enjoy!
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Tags example, golf, HP, inspiration, interactive, labels, Packaging, print, QR Codes, Video 
