Marketing Commentary from interlinkONE
Multi-channel marketing communications - all in one!
New Enhancements to ilinkONE Version 8.5
Posted by 
on Thursday, February 4, 2010 
at 9:29 AM 
in Over the past few weeks, we have greatly increased our intake of Dunkin’ Donuts coffee and snacks.
Why? Well, they sure are delicious.
But also, we have been working hard to put the final touches on the latest release to our ilinkONE Version 8 software. Through the extra hours and shots of espresso in our coffee, we have emerged with a new software release that should greatly benefit our customers.
Here are just a few of the enhancements that we are pretty excited about:
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Email Template Editor We have plugged in a new WYSIWYG editor into our Email Template feature. This will make it a lot easier for you to create and deliver professional email campaigns. The new editor works with all of your existing email templates, the ones from our Template Library, or any new HTML emails that you may upload to the system. |
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Email and Landing Page Templates We have more than 30 new templates that can be used for your email marketing efforts. Customers will be able to browse through the template library at any time. Simply select the template that you’d like, and upload it to your site. We have also provided new Landing Page Templates as well. |
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Twitter/Social Media Integration We have enhanced the integration between our CRM system and the popular social media channel Twitter. Users can now associate their contacts (customers, prospects, etc) to a Twitter ID. They can then view the person’s recent Twitter activity directly from the contact record in our system. Users can also post collateral from the sales library directly onto Twitter from our system, simply by clicking the Tweet This link during order placement. |
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SMS/Text Messaging We have made it easier than ever for users to send out SMS/Text messages to their contacts. Mobile marketing continues to emerge as a channel that must be considered for use in a multi-channel marketing campaign. You can do it easily and successfully with ilinkONE Version 8. |
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Easy Steps to Personalization The benefits of delivering one-to-one communications have certainly been documented in many marketing case studies. It is now easier for users to identify areas for variable data on their landing pages, emails, and other marketing messages. |
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Styling of Questions and Answers Users now have greater control over the design and layout of questions and answers. There are new options to help you style your surveys and response forms, as well as new Question Types to help you create a survey that meets your design needs. |
Tags Easily Manage Your Personalized URLs
With the interlinkONE marketing software, you have the ability to easily create, manage, execute, and measure marketing efforts that utilize Personalized URLs.
We recently released an enhancement to our ilinkONE Version 8 software to make it easier than ever for you to do the “manage” part successfully.
Here are a few of the enhancements that should make your job easier:
Quickly Access Action Buttons
We have added shortcuts to the most commonly used buttons on the “Manage Personalized URLs” page. Upon accessing that page, you will now have immediate access to buttons that allow you to export your list, view and clean-up duplicate records, as well as to simply browse through your list of personalized URLs.
Paging through large lists of Personalized URLs
Over the years, we have seen interlinkONE customers execute Personalized URL campaigns that included millions of records. Thus, to ensure that you can always quickly access the features you need regardless of the size of the campaign, we have added improved paging logic to help you browse through your lists of Personalized URLs.
Quick Edit and Deletion
After uploading a mailing list and clicking the “Generate Personalized URLs” button, you may take a moment to review the list of PURLs that were created. If you need to make a change to any of the records, you can quickly do so directly on the Manage page. For example, simply click on a record, and the system will switch into “edit” mode. Enter the revised Personalized URL, and the change will be saved in the database instantly. Or, click the Delete icon to remove a record from the list of Personalized URLs.
Here is a screenshot of the Manage Personalized URLs page:
Manage Your Personalized URLs
