Marketing Commentary from interlinkONE
Marketing. Web-to-Print. Warehouse Management.
Grow Big: A Success Story About Personalized URLs
Posted by 
on Friday, July 15, 2011 
at 9:53 AM 
in 
I must send a very special thank you to Ab Kuijer for two things.
For one, he wrote a great book recently titled “Think Small, Grow Big”, which contains a ton of great content for companies that are looking to use social media effectively in their marketing efforts.
And second, I must thank him for mentioning our company in the book along with a great case success story regarding personalized URLs.
While I do not want to steal too much thunder from the book (buy a copy today!), here are the highlights from the case study:
- JuniorSenior used interlinkONE’s marketing software to generate a campaign that utilized personalized URLs
- The campaign was for the Cultural Youth Passport Organization in the Netherlands
- The goal was to inform their partners about a new “Culture Card” program
- Personalized URLs were created for each partner and were included on the letters and direct mail pieces that were sent out
- The URL directed people to a personalized landing page that presented information specific to the partner’s company
- They received a 71% response rate!
Now certainly, a response rate at that level is not typical. But when other marketing fundamentals are done right (having a great list, a compelling offer, strong design, helpful personalization), this case study helps to show that it can happen.
We hope that you enjoy Ab’s book, as well as the additional details about the case study that he included.
If you would like to learn how interlinkONE’s software could help you to generate campaigns that include personalized URLs, please let us know.
Tags Vote in the Printing News Readers’ Choice Top Products Awards
I do need to take a moment to ask for a little favor.
interlinkONE’s flagship product, ilinkONE Version 8, is nominated in two different categories in the Printing News’ Readers Choice Top Product Awards. We are nominated in the VDP and Web-to-Print software categories.
If you have a moment, and feel like our software might be deserving for an award in either of those categories, I’ll love you forever. Or I’ll at least buy you a drink the next time I see you.
Thanks very much in advance. You can click here to vote >>
CRM Enhancement: Search for Contacts by Date Range
We are happy to announce that we’ve recently released an enhancement to our already powerful contact management search features within ilinkONE Version 8. Customers can now search for contacts by filtering user-defined fields for specific date ranges.
How does this work?
Users of ilinkONE Version 8 have the ability to create their own user-defined contact fields. These are used to store various data fields and types that are meaningful to each specific customer but that do not come by default within our software.
Previously, users could search for specific values (i.e. give me everyone that has a value for one specific date) or simply on whether a contact has data in that field. This most recent enhancement of allowing users to search by entering a date range absolutely provides more flexibility.
No doubt, this feature will open up opportunities for solutions based on the Date-related data that users have within our system — perhaps to send messages (via email, SMS/Text, print) based on a Birthday, an Anniversary date, a Registration date, and more.
We hope that you find this enhancement beneficial.
Immediate Ways for Marketers to Deliver More Value
The CMO Council released a report earlier this year that is absolutely fascinating.
One of my favorite charts within the report has to do with what marketers can do now to improve impact and increase value on their marketing and sales support content. Here are the top answers to that question:
When I see those answers at the top of the list, I instantly think of one major thing: interlinkONE’s software could help these people out!
Now, if only the CMO Council would let me know which companies had those pain points 
Of course, those types of problems exist in companies of all shapes and sizes… even those that were not included in the CMO Council’s survey. If your company happens to feel a bit of pain with one of those items, please feel free to contact the team here at interlinkONE. We’d love to help you out.
With features such as electronic fulfillment, online ordering storefronts, variable data publishing capabilities, release and expiration date logic, and more, our ilinkONE Version 8 software is packed with features that provide solutions to common supply chain problems.
We’d love to get the chance to show you how we can help!
Customer Webinar: What’s New in ilinkONE Version 8?
We would like to invite all of our interlinkONE customers to an exclusive webinar on May 10th.
In the webinar, we will demonstrate some of the key features and enhancements that have been recently added to ilinkONE Version 8.
Some of the items that will be covered include:
- EMail Marketing Features
- Landing Page Personalization and Rules Wizard
- User Interface for Contact Management
- Social Media/CRM Intergration
- And more…
Register today for:
Tuesday, May 10th 2011
The webinar will take place from 2:00pm – 3:00pm EST.
