Free White Paper: Marketing Tips for Associations
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Throughout my career, I have always enjoyed working with associations.
Associations have similar objectives as other businesses that we work with (increase awareness, generate leads, build customer loyalty), but they also often face unique circumstances (Board-related management, limited resources, multiple priorities, etc.).
With that being said, I am happy to announce the release of a new White Paper that was written specifically for associations that are looking for ways to improve their marketing efforts!
Within the White Paper, “Online and Mobile Marketing Success Tips for Your Association“, readers will find a number of strategies, tools, technologies, and tips that will help them to reach their business objectives.
Best of all, the White Paper is absolutely free!
To receive your copy, simply fill out this form today >>
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Tags Associations, free, Grow Socially, ideas, Marketing, strategies, tips, white paper Looking for Marketing Help? Check out the White Paper Library!
Are you looking for advice, ideas, or inspiration to improve your marketing efforts?
If so, then I’d like to encourage you to check out interlinkONE’s White Paper Library!
Over the years, we have produced an assortment of White Papers on a wide variety of marketing topics. This includes:
- Multi-Channel Marketing
- One-to-One Marketing and Personalization
- QR Codes
- Mobile Websites
- The Marketing Services Provider Transformation
- And more…
While some of the White Paper were first published a couple of years ago, the content is still beneficial to marketers that need to succeed today!
Click here to check out our White Paper Library today >>
10 Ideas In 60 Minutes
I’d like to take a quick moment to invite you an upcoming webinar that we are hosting.
Topic: 10 Ideas in 60 Minutes
Date: March 20th
Time: 2PM Eastern Time
Cost: Free!
This will be a fast-paced but informative hour!
4 Essential Steps to Sales Lead Follow-Up
When it comes to the worlds of sales and marketing, there are always items that we can look at to improve our effectiveness.
In marketing, it may may be that we want to increase brand awareness and acquire more leads. Or, it could be that we want to do a better job of attracting leads that are more highly qualified before they are handed off to the sales team.
But when it comes to Sales, one of the goals that should always be high on our priority list has to do with our follow-up process.
Here are four tips to help increase the effectiveness of your lead follow-up process:
- Do your research: If we want a sales call to go smoothly and turn into a success, we must take the time to learn what we can about each lead before we call them. We don’t need to go overboard — but in today’s world, we can quickly find out key details about most of the people that we may be interacting with. We should look at the data on social networks and in our CRM system and marketing database. That data can help us to deliver a relevant and compelling message to each lead.
- Be ready to get to the point: Are people busier than ever before? While I don’t know the answer to that, I do know that this is true: people have more communication and technology options at their fingertips than ever before! Thus, we must ensure that we can deliver our key message to people in a short period of time. Sales reps should have a catchy “elevator pitch” at the ready so they can quickly start the follow-up conversation and get it moving down the right path.
- Recognize the difference between pushing and being too pushy: While sales does rely on doing what it takes to close deals, it is important not to come off as too aggressive or rude. Nowadays, people are quite apt to air their grievances or complaints about a company on their social networking profiles. If you are outsourcing your sales follow-up needs, or perhaps using someone with limited experience, help them to understand the consequences of their actions during the follow-up process. However, we must strike a balance. We need revenue too survive — and that doesn’t happen simply because we’re nice. We need to find ways to ensure that our prospects understand the importance of looking at our products and/or services.
- Be happy and passionate: People like interacting with someone that enjoys what they do. They also will be more willing to listen if they think you truly believe in the product or service that you are selling. The tone and content in our follow-up efforts can certainly leave a big impression on other people when they think about our brand.
These are just a few tips to help improve the sales lead follow-up process.
I hope that you find them helpful!
How To Say Thank You To Your Customers All Year Long
Yes, it’s certainly the gift-giving season.
Companies across the world are putting forth the effort to send cards, cookie & candy baskets, flowers, and other items to express thanks and appreciation to their customers.
But to truly develop deeper relationships with people that we do business with, we must look beyond just special seasons to express our gratitude.
A loyal customer base is the lifeline of any company. If you want to show your appreciation for your customers all year round, think about implementing one or all of the following three ideas:
- Saying thank you to your customers throughout the year. And when you do, consider dropping a hand-written note into the mail. Nothing says “We value your business” more than a heartfelt sentiment.
- Gifts are a great way to communicate your thanks, especially to your most loyal customers. Candies, company-branded tokens, and gift cards are excellent gift choices. But to truly make an impact, send gifts when people aren’t expecting them!
- Yes, we are saying “Thank you” because we mean it. But at the same time, we are also hoping that it helps to keep our company in front of the customer’s mind. Coupons and incentives can keep loyal customers coming back while showing them you value their business.
These are just a few ideas to say Thank You throughout the year. If you have other ideas, I’d love to hear about them in the Comments section.
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Tags cards, coupons, customers, discounts, gifts, ideas, Incentive, inspiration, relationships, Sales, Thank you 
