Are You Laughing About Your Text Marketing?

There’s no better way to grab the attention of the mobile masses than with a little humor.

Text marketing sprinkled with humor will set your campaigning apart from the competition for a number of reasons.

With tickling text messages in mind, here are a few benefits of using humor in your text marketing:

Top Companies Getting Mobile Laughs

iONE_51115With more than 2 billion mobile users and growing, there’s no better time than now to turn your next text marketing campaign into a mobile standup routine.

Okay, you don’t have to have your audience rolling in their seats, but a little humor does go a long way.

Just take it from these funny mobile campaigns….

  • Funny and Fake – Bradesco, a Brazilian car insurance company got their mobile followers laughing by sharing a picture of a shiny new car with them. When recipients swiped the image, the car crashed into the side of their smartphone screens followed by the message, “Unexpected events happen, so you better have insurance”.
  • Complete the Ad – Axe Body Spray sent texts out to their subscribers that linked to an image of a supermodel taking off her jacket. The image was followed by a message prompting recipients to text a certain code after 9pm to complete the ad. Thousands of guys did only to receive a message stating they have dirty minds and therefore need Axe.
  • Happier Hour – Taco Bell marketed a funny take on Happy Hour by sending out a text to followers encouraging them to participate in Happier Hour. What’s happier hour? A reminder to meet up at Taco Bell after work for tacos of course.

Sure, the text marketing campaigns above are funny, but what exactly are the benefits of a humorous campaign?

Memorable Marketing

The article “Stop Me If You’ve Heard This One: Using Humor in Text Marketing” mentions keeping funny campaigns short and clean. This is all part of creating a text marketing campaign that’s memorable.

When you go the funny route, you’re setting yourself apart from the competition, which will make customers remember what you have to say.

A humorous text doesn’t have to be over the top to be funny, but it does have to be clever or at least have a punch line.

The Funnier, The More Shareable

When you unleash a text campaign that’s truly funny, it practically markets itself.

How?

Well, when people find something funny, it’s their natural inclination to share it with friends and family.

Whether you text a clever ad that turns out to be something hilariously unexpected or you link to a funny video, being funny will increase the chances of word of mouth advertising, which is hugely beneficial.

Approachability Factor

Opening a line of communication between your business and potential customers is the key to marketing success.

With a little humor in your text marketing campaigns, you’ll make your business more approachable. When your business is approachable, it makes customers more willing to reach out and communicate.

If you have a funny bone, share it by turning your text marketing into a mobile laugh factory.

Photo credit: Image courtesy of Stuart Miles at FreeDigitalPhotos.net

About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including mobile marketing and technology.

Setting the Tone

After receiving more than a foot of snow this week, we can truly say that winter is here in New England. While that may have excited some (I’m talking to you, you crazy skiers), winter to me often means that the roads are sloppy.

Well, does that mean that the messages we are delivering to people should be “sloppy” as well?

When I first saw the sign in the picture above (a fellow employee sent it via email to the entire company), I was turned off by it. Slippery roads are not necessarily funny.  I wasn’t sure that using this broadcast media to display something less than 100% serious (by including a word New Englanders are famous for, “wicked”) was appropriate.

But then later that night, I noticed that the same picture was appearing all over my Facebook wall. One friend after another got such a kick out of it that they felt the need to post it on their wall and share with their friends. In many of the posts, people included positive comments such as “Here’s one more reason why I love living in New England!”, “Let’s go snow!”. Yes, the great majority of people were fans of the message’s tone.

When it comes to the messages we deliver in our marketing materials, are we always 100% serious? If so, we may hesitate to deviate from that because, after all, every business must use our product or service to survive, right? 🙂

As this example shows, we may reap rewards by letting our personality shine from time to time. A friendly or humorous tone may help our messages stand out from our competitors’, and if it it makes people smile, they may be more willing to share it with their associates.