Graph Expo Video: John Foley Speaking on Having an Engaging Website
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on Monday, September 19, 2011 
at 12:46 PM 
in In this video below from Graph Expo, interlinkONE’s CEO John Foley, Jr. is presenting on the topic of “Using Social Networks to Grow Your Business”. In the clip John speaks about about the importance of having an interactive and engaging website. Now ask yourself does your website have an eNewsletter sign-up or a “tweet this button”? Having your customers or potential customers interact with your website will only help grow your business and drive more traffic to your website.
Tags Emerging Technologies in Mobile Marketing: NFC, QR, and More…
Our CEO John Foley, Jr. had the privilege of speaking at Margie Dana’s Print and Media Conference recently in Chicago. His presentation was titled “Emerging Technologies in Mobile Marketing”.
John covered topics such as Near Field Communications (NFC), QR Codes, SMS, mobile websites and mobile search, smartphones, tablets, and more.
Below are a copy of the slides that John presented. If you have any questions about the topics that are covered, please let us know!
Video of the Booths at Graph Expo 2011
If you could see me now, the dark bags are under my eyes are an indicator of one thing: Graph Expo was a very busy show! And when it comes to trade shows and conferences, “very busy” is a good thing.
In case you could not make it this year, we will be uploading some more videos and pictures from the show over the next week. Here is one that shows both the interlinkONE and Grow Socially booths. Also, I had the chance to demonstrate how people could buy John Foley, Jr.’s book using the Square application on our iPads.
3 Ways Printers Can Reach the Mobile Audience
Canalys recently published its worldwide Q2 2011 smart phone market estimates and the results are impressive… although maybe not surprising.
Across the world, the smartphone market grew 73% year-on-year. More than 107.7 million units were shipped in the second quarter of 2011.
These statistics are important to all businesses, including printers and suppliers. Smartphones are changing the way people search, find, and consume information. When they turn to their phone to find a printer or a supplier, will their experience with your company be a pleasant one?
Here are three things that you can start doing today effectively reach that mobile audience:
Create a Mobile Website
A smartphone makes it easy for people to do a lot of things that they typically did on other devices… and that includes searching, browsing, and buying products & services on the web.
Thus, your company will want to invest time and resources into creating a mobile website as soon as possible.
This will involve some technical decisions as well as discussions on what content and features should be included. But it should be a high priority to accomplish that task! Your mobile website should provide important and relevant information for potential customer may need to learn about your company in a hurry.
Incorporate QR Codes into your Printed Materials
Print still has the ability to play a very important role in creating awareness and demand for a company’s products and services.
By adding QR Codes to your printed materials — including business cards, brochures, direct mail, flyers, signs, and more — companies can take advantage of the emotion and interest that a printed piece might stir up in a smartphone owner.
Start Building a Mobile Database
Yes, it’s true that people do not need smartphones to receive text-messages from your company. But I do believe that people with smartphones are more apt to receive push notifications (whether through an app or via SMS) more than someone that has a traditional feature phone.
Thus, start running campaigns that will collect important mobile phone-related details from your customers and prospects today, so that you can reach them through other methods in the future. You may be able to send them SMS/Text notifications about events, company news, or information on a specific print job.
QR Codes, NFC, Social Networking, Mobile Email, and More
On September 7th, we had the opportunity to host and present a webinar on the subject of “5 Marketing Trends That Could Grow Your Business”.
We covered topics such as QR Codes, social networking, Near Field Communications, mobile email design, and more.
Below are the slides that we presented. We hope that you find them helpful:
