Pictures from drupa 2012
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on Friday, May 4, 2012 
at 8:08 AM 
in Our CEO John Foley, Jr. is currently having a great time in Germany at drupa 2012.
And we are quite thankful that he’s been taking and sharing a ton of pictures with us from the event!
We’ve been posting them up on our Facebook page in a drupa 2012 photo gallery. We’d love for you to check them out!
There’s pictures of John posing with customers, pictures of the the massive trade show booths, pictures of the scenery outside, and more.
View the drupa Photo Gallery Here >>
Below is one of our favorites. This is a picture of John after he delivered a presentation at the Dscoop at drupa event:
Click here to see more pictures from drupa >>
Tags Setting Social Media Goals for 2012
Did social media help you to grow your business in 2011?
We certainly hope so. But we also know that many companies may be wishing they could have experienced more success through that channel.
Of course, simply writing “succeed more” on our 2012 marketing plan will only take us so far. We need to establish more specific goals. What could those goals be? You may find some inspiration in the chart below from eMarketer:
If the items in that survey are ones that you’d like to accomplish in the near future, then your business will no doubt benefit if you do!
Here are a few tips on how you can do some of those successfully:
Development of a Clear Strategy
If you have ever seen John Foley, Jr. (my boss) speak about social media, I’m sure you would agree that he loves talking about the importance of strategy!
Some of the key items that John lists that need to be part of your social media strategy are:
- Define Your Business and Its Goals
- Clearly understand your target audience
- Identify “the one thing” that truly makes you unique
- And more…
If you’d like to learn more about how to successfully develop a clear strategy, check out this presentation from John Foley, Jr.
Executive Buy-In
If you happen to work at a company where folks from the management actively use social media, then this may not be a big problem for you.
However, this may not be the case. Not only will you need to show how social media is helping you accomplish the company’s business goals, but you may also need to spend time educating your management team about how key social media tools actually work!
By putting in the effort to clearly identify the what, why, and how, you may find that people’s buy-in may come a lot easier when you present them the results.
P.S. If you’d like a bit more help crossing social media goals off of your to-do list, I know some great folks at our sister company, Grow Socially, that can help.
How Publishers Can Benefit from Social Networking
There is no doubt that social media has changed the way that people consume information. Many publishers have certainly felt the effects of that. People are searching, finding, and reading content on more channels than ever before.
However, there is a way for publishers to use social media to actually grow their business. How so? I’m happy to provide ideas and inspiration in the presentation below:
I hope that you find the content within the presentation helpful.
Some of the main topics covered included:
- Why You Should Care About Social Media
- How Publishers Can Use Social Media
- Best Practices, Strategies and Tips
Using Facebook to Encourage Customer Reviews
Are you looking for ways to gather testimonials, reviews, or other feedback from your customers?
If so, some people might tell you to “Close down Facebook and get back to work!“.
However, I’m here to tell you that you can use Facebook to accomplish those goals.
How so? Target Marketing magazine actually recently published an article that I wrote on that subject. It provides strategies and tactics that your company could possibly incorporate to use that social networking tool to grow your business.
Click here to read the full article >>
Use Social Media for Online Press Releases
Not long ago, when a company was looking for affordable, broad publicity, they would turn to a newspaper and a press release. Those days have certainly changed, as social media has now become one of the greatest weapons in a PR practitioner’s arsenal. Facebook, Twitter, YouTube, and other social networking channels all can be used as an inexpensive way to spread company news to a wide audience, and as a way to disseminate your uniform mission statement to all of your targeted publics.
How Social Networks Can Help Your PR Efforts
A social media press release can do the job that two printed publications are needed to do. Social media can reach an external public by promoting new offers, announcing new products or store openings, and also garnering followers and Likes. It can also act as a corporate newsletter. Announce new hires, retirements or promotions with an email blast, or a Facebook message to all employees.
And social media allows for more aesthetic value that traditional press releases sorely lack. A normal press release is often stuffed into the bottom of a newspaper page, replete with hyperbole and plain font that make it look like printed spam. An article on social media can be interactive, filled with examples and pertinent information that a reader will actually want to read. And you can optimize your headline and keywords for search engines to pick up. Your scope is far wider than any local newspaper could ever encompass. You can also take advantage of sites like Digg that compile news from all over the Internet.
PR professionals can also utilize social media as a conversational tool. They can tune into conversations that consumers are having as a result of their press releases, and they can participate and offer information on behalf of the company they represent. There are multiple tools out there for monitoring Tweets, use them to track feedback about your company and thank those who are praising your efforts and work to pacify those who are upset.
Moving Forward
The old idea of a press release may be fading away. But the general principle of a press release will always be a staple of classic public relations. Your company, like any other, will always need affordable ways to reach an audience without using an elaborate advertising campaign that can cost boatloads of cash.
Being social media savvy and knowing when to send out a message, to your internal and external audiences, can be a highly effective and efficient tool for you to use.
