Each month we write tons of blog posts on QReateAndTrack.com about the QR Codes that we come across while we are out and about. This month like every other month, we saw plenty of creative ways that people are using QR Codes in their marketing efforts.
Below are some of the pieces that caught our attention over the past month. We hope that you enjoy them.
I wanted to share a recent example of how HP used QR Codes to make packaging interactive.
HP hosted a Lunch & Learn event on a golf course in Washington (Our CEO John Foley, Jr. was one of the speakers that day). To help provide a memorable takeaway to attendees that also fit the show’s theme, HP produced and gave away a box of golf balls.
On the outside of the package, they also included a QR Code.
The QR Code directed the attendees, which were primarily print service providers, to a mobile website where they could answer a survey regarding Digital Press equipment. HP sales reps were notified via email whenever someone completed the survey and requested additional information.
If you would like to see more, we recorded a brief video that demonstrates how people were able to interact with this box. Enjoy!
I’d like to share with you how a town in New Hampshire has used QR Codes to make their printed Voters’ Guide interactive.
Here is a video of how they shared information with their growing mobile audience:
I hope that you enjoyed this example. If you are interested in creating QR Codes and tracking their effectiveness, please feel free to check out QReate & Track >>