Business Growth Tips at DIMA 2012
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on Tuesday, December 20, 2011 
at 6:54 AM 
in I am quite happy to announce that I’ll be heading to Las Vegas in January to participate in the DIMA 2012 conference. If you’ll be attending or in the area, please let me know! I’d love to meet up with you.
What is the DIMA 2012 Conference?
Well, first things first: DIMA stands for Digital Imaging Marketing Association.
The 2012 DIMA Conference is the premier educational event for digital imaging professionals. It takes place January 8-9, and it is a prelude to the 2012 International CES show.
What will I speaking on… and when?
I will be delivering two presentations while I am there.
On Sunday January 8th, at 1:30 PM, I will be speaking on the subject of “Being Social: Creating a Successful Social Media Campaign“.
—Session Overview—
While everyone is talking about social media, marketers are looking for tools and techniques for implementation of an effective social media campaign. This session will discuss “how to” approaches for effectively utilizing social media. Participants will learn how to identify the “right audience” in the sea of social networks; techniques for getting and keeping the conversation going; options for translating the conversation into business results; and the right tools for measuring effectiveness.”
And then on Monday January 9th at 9:00 AM, I will present the topic “Transforming Your Photo Business“.
—Session Overview—
In this presentation, John Foley, Jr. presents an in-depth look at the dramatic changes that have affected the photo publishing industry recently. However, he provides proven strategies, plans, and tactics that photo labs can follow to grow their business despite the decrease in printing. He provides case studies of companies that have already found ways to adjust their business model, and succeed. He provides commentary and advice from industry leaders who not only offer valuable guidance on what imaging companies must do now, but also how they can prepare for what changes will come in the near future.
Where is the DIMA Conference being held?
I am certainly not sad to say this: The conference is being held at Bally’s Las Vegas.
Register today… and I’ll see you there!
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Tags Business, CES, content, DIMA, events, Las Vegas, PMA, presentation, social media, speaking, topic, transform Learn How to Grow Your Print Business at the PODi AppForum
![PODi AppForum 2012 [Logo] - Our CEO John Foley, Jr. will be speaking on Business Transformation for Printers](http://interlinkone.com/wp-content/uploads/2011/12/PODi_AppForum2012_logo.jpg "PODi AppForum 2012 [Logo] - Our CEO John Foley, Jr. will be speaking on Business Transformation for Printers"){kind=logo}
Are you looking for ways to grow your print business in 2012? If so, you’ll be able to find plenty of ideas and inspiration at the PODi AppForum in Las Vegas.
I am quite happy to announce that I will be one of the speakers there. The topic that I’ll be speaking on is “How to Transform Your Business into a Marketing Services Provider”.
If you do attend, I’d love to see you there! I promise that you will walk away from my session feeling informed, inspired, and entertained!
Below is a description of what the attendees can expect from my session:
An in-depth look at the dramatic changes that have affected the print industry recently along with proven strategies, plans and tactics that print service providers can follow to grow their business despite the decrease in printed materials.
This highly interactive presentation (come prepared to participate!) will examine case studies of companies that have already found ways to adjust their business model, and succeed. You’ll hear commentary and advice from industry leaders who not only offer valuable guidance on what printers must do now, but also how they can prepare for what changes will come in the near future.
Key Takeaways for Attendees:
- Discover various paths that you can take to transform your business into one that successfully offers full marketing services
- Learn how to make the necessary internal and external changes – including resources, messaging, and more
- Take home business strategies, marketing plans, and campaign ideas that will help your business grow!
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 Learn more about John’s Book Today! |
[Video] John Foley, Jr. Chats About His Trip to Singapore
Our CEO John Foley, Jr. recently had the chance to take the book tour for “Business Transformation: A New Path to Profit for the Printing Industry” to Singapore. While he was there, John conducted seminars to help printers grow their business.
In this video, I had the chance to ask John about his trip there. I hope that you enjoy it!
How Can Printers Improve Their Own Marketing Efforts?
Yes, it’s true. I spend a lot of time working with printers to help them offer multi-channel and cross-media marketing services to their clients.
And while I truly believe that diversifying the services they offer can help them to grow their business, it is also just as important for printers to practice what they preach and improve their own marketing efforts.
If they will be selling multi-channel campaigns, they should be executing those to promote themselves. If they are encouraging clients to include QR Codes on their printed materials, they should be using them on their own business cards, signs, brochures, and direct mail efforts.
On November 16th, I will have the chance to speak about this topic some more in Seattle, Washington. The event is being put on by the folks at HP.
If you are interested in attending, please click here to register >>
I recently recorded a video that discusses this event a bit more. I hope that you enjoy it!
CRM Enhancement: Search for Contacts by Date Range
We are happy to announce that we’ve recently released an enhancement to our already powerful contact management search features within ilinkONE Version 8. Customers can now search for contacts by filtering user-defined fields for specific date ranges.
How does this work?
Users of ilinkONE Version 8 have the ability to create their own user-defined contact fields. These are used to store various data fields and types that are meaningful to each specific customer but that do not come by default within our software.
Previously, users could search for specific values (i.e. give me everyone that has a value for one specific date) or simply on whether a contact has data in that field. This most recent enhancement of allowing users to search by entering a date range absolutely provides more flexibility.
No doubt, this feature will open up opportunities for solutions based on the Date-related data that users have within our system — perhaps to send messages (via email, SMS/Text, print) based on a Birthday, an Anniversary date, a Registration date, and more.
We hope that you find this enhancement beneficial.
