Marketing Commentary from interlinkONE
Marketing. Web-to-Print. Warehouse Management.
QR CODES IN THE WILD: DECEMBER 2011 EDITION
Posted by 
on Wednesday, December 28, 2011 
at 4:22 PM 
in Each month we write tons of blog posts on QReateAndTrack.com about the QR Codes that we come across while we are out and about. This month like every other month, we saw plenty of creative ways that people are using QR Codes in their marketing efforts.
Below are some of the pieces that caught our attention over the past month. We hope that you enjoy them.
Salvation Army Donation
Victoria’s Secret
1-800-Flowers
YakTrax
PCC Natural Markets
Harry Potter
Disney
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Tags color, Design, disney, flowers, harry potter, Marketing, mobile, QR Codes, salvation army, style, wild It’s Time To Give it Wings: Announcing iFlyMobi
We are happy to announce today the general availability of iFlyMobi, a solution that enables businesses to easily generate mobile-optimized web pages within minutes. iFlyMobi is ideal for businesses of all sizes looking to generate mobile-optimized websites. Businesses benefit with the ability to create mobile-optimized sites for their company, products, events, employees and more which makes it possible for customers to connect with the company through the channel of their choice. Additionally, users can add, change or remove content without the need of IT support.
iFlyMobi’s features include:
- Easy-to-Use Interface for Adding and Changing Content—Users can create their sites in just a few quick steps without needing to know any HTML.
- Generation of QR codes—a Quick Response (QR) Code is available for download for each web page created and may be added to printed collateral. The reporting capability tracks scans of the codes.
- Image Cropping—crop logos and photos once they have been uploaded.
- Define URL—maintain corporate branding by choosing an available URL for the mobile pages.
- Real Time Reporting—see how many people viewed the mobile page and the viewing spikes for hours, days, and months.
“Mobile marketing is here and it is expanding quickly. If you want to take advantage of the fast-growing mobile audience, companies need to find solutions to mobilize their content,” said John Foley Jr., CEO of interlinkONE. “iFlyMobi makes it possible to take full advantage of features smart phones have inherently built in with the ability to instantly share content through the platform most preferred.”
Learn more today at http://iFlyMobi.com.
Adding a bit of color to your QR Codes
The possibilities for QR Codes to help increase the impact and effectiveness of printed materials continues to increase.
Of course, the QR Code is not the one and only solution. For a marketing or educational effort to work, you still must consider the message, the design, and the target audience.
To help you with the design portion, we recently released an enhancement that allows to generate QR Codes in various colors.
For example if you are creating a QR Code for your company, make it the company colors. Or if you are designing a holiday card you can make your QR Code red or green.
Standard black-and-white QR Codes may allow people to respond to your printed pieces – however, adding color to your QR Codes may be necessary to ensure your creative design can truly come to life. A QR Code in the right color(s) can enhance a printed piece and complement it. Designers put a lot of thought into the placement and colors in their designs and this is just one more way the QR Code can truly be incorporated as part of the design.
Check out how you can make your own QR Codes today at QReateAndTrack.com. And while you are there check out some of the other useful tools that we just added like the ability to make QR Codes all different sizes and at 300 DPI high-resolution image.
Be creative, you have a lot of colors to choose from.
