Customer Webinar: What's New in ilinkONE Version 8?

We would like to invite all of our interlinkONE customers to an exclusive webinar on May 10th.

In the webinar, we will demonstrate some of the key features and enhancements that have been recently added to ilinkONE Version 8.

Some of the items that will be covered include:

  • EMail Marketing Features
  • Landing Page Personalization and Rules Wizard
  • User Interface for Contact Management
  • Social Media/CRM Intergration
  • And more…

Register today for:
Tuesday, May 10th 2011

The webinar will take place from 2:00pm – 3:00pm EST.

Enhancements for ilinkONE Version 8 – April 2011

This past weekend, the interlinkONE office was packed with developers, SQA folks, project managers, sales folks, graphic designers, and more… Oh, and there were quite a few boxes of coffee, candy, and breakfast sandwiches. Any guesses why?

Well, here’s the answer — we released the latest version of our ilinkONE Version 8 software!

This latest batch of enhancements has been made available to our software-as-a-service customers (meaning that we host the web application and the data). We will be rolling it out to our self-hosted customers later.

We are quite happy to share the latest features with our customers. Here are a few of my favorites:

  • Ability to schedule email campaigns (either send them now, or choose a future date & time)
  • Enhanced options for auto-response emails (choose whether to send them instantly, at a specific date, or after an interval of time)
  • Greater processing for importing contact data
  • Easy-to-use interface for styling questions & answers for landing pages
  • Powerful utility for creating dynamic personalization rules for Thank You pages and Auto-Response emails

These are just a few of the features that were released this weekend. I am excited about them, and I hope that you are too!

P.S. interlinkONE customers can access the full release notes in our Marketing Resource Center website.

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Webinar: Using a Monthly Newsletter to Bolster Your Marketing Efforts

Webinar for interlinkONE Customers: Using a Newsletter to Bolster Your Marketing Efforts

We will be hosting a special webinar exclusively for interlinkONE customers on March 16th 2011. The title is: “Using a Monthly Newsletter to Bolster Your Marketing Efforts“.

In the webinar, we will walk through how having a monthly newsletter program in place can allow you to stay in front of your customers and prospects.

We will cover:

  • How to build a list of newsletter subscribers
  • How to find & create content for the newsletter
  • Picking a template
  • What to Measure
  • Ideas for A/B Testing

Register today for:
Wednesday, March 16th 2011

The webinar will take place from 2:00pm – 3:00pm EST.

Developing Relationships with Online-Only Customers

Yesterday, we talked about the advantages that service providers may receive by setting up online, web-to-print storefronts.

However, service providers may create opportunities for more business by developing relationships with customers that only order online. These relationships might enable a service provider to help the customer with their other needs — perhaps email, web design, social media activity, banner ads, mobile marketing, and more.

Here are 5 ways that you may be able to build greater relationships with your online-only customers:

The Order Confirmation E-Mail

When someone places an order from your site, they certainly expect to see key details in the confirmation email. But don’t be afraid to put a personal touch on it. This may include placing your logo in the email, choosing a “friendly” font, and also phrasing the email in a way that makes people think of the humans that will be fulfilling the order.

Also, you should add links that make it easy for people to check on the status of their order, as well as to check out your company’s social media pages.

Send a Thank You Note/Gift

Alright, I know that you may not be able to do this for everyone. But from time-to-time, send a thank you note to people that have done business with you. By doing this separately from the confirmation email, you are reaching the customer multiple times but in slightly different formats. If you can send this “Thank You” in the form of a hand-written note, or accompanied with a small gift, you may make a lasting impression on that person.

And since they are already comfortable with being online, perhaps they’ll talk about your kind gesture on their social media pages.

Cross-Promote on the Web-to-Print Storefront

Certainly, you do not want to overly distract people while they are placing an order on your online storefront. However, you may reap benefits by cross-promoting other products and services in under-utilized real estate. This may entail putting a banner advertisement somewhere in your site that highlights something else that you offer.

Connect via Social Media

After someone places an order, take some time to search for their social media profiles. Chances are, you will find a great majority of people on LinkedIn, Facebook, or Twitter. You can use these channels to learn more about your customers, and perhaps identify ways that you can offer additional value to them in the future.  This may start by simply saying “Thank You”. Or, you could comment on or “Like” content that they have posted. Also, if you add their profiles to your CRM solution, you will provide valuable data to your customer service team and marketing department in the future.

Invite them to Opt-In for Further Communications

Does your company offer a free eNewsletter? Do not hesitate to mention this to people when they are registering to use your online storefront. If they’ve enjoyed your company enough to order products from it, they may also be inclined to receive helpful information from you in the future.

QR Codes used to Drive Event Traffic

The October 2010 edition of American Printer magazine features a case study from one of our QReate & Track customers.

The case study highlights how The Philipson Group used QR Codes at the Rochester Film Festival.

Here is a quote from the article as to how our software helped them accomplish this:

“Using interlinkONE’s QReate & Track software, we developed giant 4 × 7-ft. posters, postcards and T-shirts for the volunteers, all containing QR Codes,” says Michael Philipson. “We had to take into consideration that people standing in line or in the center of the street might want to scan the code. We tested various sizes and, using the QReate & Track software, came up with a size of about 4 × 4 ft. for each code, for ease of readability.”

Here is a picture of one of the QR Codes at the festival:

For the full article: http://americanprinter.com/how-to/ny-firm-executes-qr-codes-1010/