Marketing Commentary from interlinkONE
Multi-channel marketing communications - all in one!
Getting In Touch With Old Prospects via Facebook
Posted by 
on Monday, March 29, 2010 
at 1:27 PM 
in Website-monitoring.com recently released a powerful time-line related to social media.
In regards to Facebook, the chart points out notable figures such as:
- 400 Million Active Users
- 5 Billion Pieces of content shared each week
- Average users spending 55 Minutes per day on their account
In regards to business, the following statistics were presented:
- 1.5 Million Local Business have active Pages on Facebook
- 20 Million people become fans of Pages each day
- More than 70 language translations are available for you to connect internationally
- More than 80,000 websites have implemented Facebook Connect (http://developers.facebook.com/connect.php )
Social media sites have been known to bring together relationships, separated siblings, and long-lost friends.
This week, we witnessed a connection made between some old Navy buddies:
With so many success stories out there, it certainly is time for all businesses to ensure that they have a social media presence as well.
We all have prospects come and go from our sales pipeline. Perhaps months or years have passed since one of them decided that it just wasn’t the right time to buy from you. However, as time goes by, circumstances change. If they still have a need for products or services that you provide, will you find a way to get in front of them again? Having a presence on social media can help you to accomplish that.
Just like sites such as Facebook can connect us with people from our past, your previous prospects may stumble upon your company’s page over time. If you’re keeping it up to date, that may be just the push they need to take another look at what you can offer them.
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