A Shining Example in the Printing Industry: Universal Millennium
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I was quite pleased to see John Sisson of Universal Millennium featured in a WhatTheyThink.com video today. John shared some excellent information on how his company has transformed and grown their business over the years. I think that they are certainly a positive story in the printing industry.
Full disclosure — Universal Millennium is an interlinkONE customer. However, in addition to having the chance to work with the folks from Universal Millennium in the vendor/customer relationship, I also had the chance to spend a lot of time with them while I was writing my book.
Yes, in Business Transformation: A New Path to Profit for the Printing Industry, I had the opportunity to feature a case study on Universal Millennium that highlights the path their company has taken to transform into a marketing services provider.
Here are a few of my favorite points from their story:
- They found ways to grow their business by making strategic acquisitions.
- They determined that they needed different resources internally and externally and they made the investments.
- They changed their branding and message to focus on what’s important — how they can help their customers!
Tags The Benefits of Integrated Marketing
When it comes to creating multi-channel marketing efforts, companies certainly need to have the right technology and tools. For example, they need a solution for doing things such as
- Creating personalized URLs
- Sending emails
- Sending and managing SMS/Text-messages
- Building landing pages
- Entering leads from a Business Reply Card, a trade show, or another event
- And more…
To do that, some companies do by separate point solutions for each channel that they are trying to use. However, this approach often leads to headaches and trouble when it’s time to train employees, compile reports, maintain branding and consistency, and export & import data.
In this video, interlinkONE’s CEO John Foley, Jr. discusses the benefits that companies can receive by taking an integrated marketing approach to their activities. We hope that you enjoy John’s tips!
A New Path to Profit for the Printing Industry
Yes, it is true. interlinkONE’s CEO John Foley, Jr. is officially the author of a published book.
Business Transformation: A New Path to Profit for the Printing Industry is packed with information — including strategies, business plans, marketing campaign ideas, case studies, resources, and more — to help print, mail, and fulfillment service providers grow their business as the worlds of marketing and communications continue to shift.
To order your copy of the book, please click here >>
John recently sat down with Cary Sherburne of WhatTheyThink to discuss the content inside of this publication. Here is a video of their conversation >>
Making Money with Value-Added Services
What They Think recently published a new video from the interlinkONE Educational Series.
In the most recent video, I had the chance to talk with Cary Sherburne about ways that print, mail, and fulfillment service providers can grow their business. We discuss items such as:
- Order Entry and Collection
- Inventory Management
- Fulfillment and Warehouse Management
- Mobile Marketing
- Marketing Automation
- And more!
Click here to view the video >>
A Social Media Animal?
Well, this quote may follow me around for a long time. WhatTheyThink’s Cary Sherburne said to me in this video, “You are an animal on social media!”
The bottom line is this – I absolutely see the benefits that print, mail, and fulfillment service providers can receive by using social media in their marketing efforts. And if you’re trying to position yourself as a marketing services provider, you absolutely must have a presence on social networks!
Here is the latest video in the Grow Socially Educational Series on WhatTheyThink.com. I hope that you enjoy it.
