Marketing Commentary from interlinkONE
Marketing. Web-to-Print. Warehouse Management.
Vote for the 50 Most Influential People in Sales Lead Management
Posted by 
on Wednesday, November 2, 2011 
at 7:17 AM 
in Our CEO John Foley, Jr. and VP of Sales Karen Sheehey have been nominated for this year’s 50 Most Influential People in Sales Lead Management by the Sales Lead Management Association (SLMA).
Voting is open until November 30th.
Each voter is allowed to submit one entry; each entry can contain up to three nominees. If you do vote, we’d love for you to consider John and Karen!
The top 50 nominees receiving votes will be listed on the SLMA site on December 5.
The Most Influential People in Sales Lead Management will be listed on the SLMA site in order of the highest votes received. Regardless of who wins, everyone nominated is a prominent individual in the circle of people who create wealth for their companies and clients through the better management of sales inquiries.
Click here to cast your vote today!
Tags Six Reasons That We Are Looking Forward to Dscoop6
interlinkONE will be exhibiting at Dscoop6, from February 16-19th, 2011. Dscoop’s 2011 Annual Conference is being held in Orlando, Florida. If you’ll be there, make sure to visit us at Booth #325!
Here are 6 reasons why we are very much looking forward to this event:
Educational Sessions
Throughout the conference, a great amount of time is dedicated to the Educational programs. There are a wide variety of topics covered — a quick glimpse at this year’s advance program lists items such as “creating a brandable customer experience”, “keys to personal effectiveness”, “the increasing importance of IT”, “the next wave of customized communications”, and more. Our CEO, John Foley, Jr., will also be presenting a session on “Social and Mobile Media for Prospecting and Lead Generation”.
The Incredible Staff behind Dscoop
We exhibit at a fair amount of trade shows and conferences each year. Without a doubt, we can say that Dscoop’s staff is absolutely among the best in the business. Starting many months before the show, they provide information to the exhibitors via conference calls, webinars, emails, and more.
Despite being very busy during the actual conference, they make themselves readily available and accessible to vendors that require assistance.
Also, they seek feedback from the vendors and take it to heart. For example, they have increased the “Solutions Showcase” hours at this year’s event, providing exhibitors with additional opportunities to meet with prospects and customers.
The Attendees!
The attendees at Dscoop5 absolutely rocked! We certainly are looking forward to feeling the same way when we pack our bags and leave Dscoop6. The theme of this year’s conference is “Fast Forward”. Dscoop’s members absolutely are on a mission to find new ways to expand their business now — whether it’s through new marketing channels, or in finding systems that allow them to truly offer integrated solutions to their customers.
We are looking forward to having conversations with as many attendees as possible this year in Orlando. We always learn a ton of valuable information by listening to the stories from the printers that belong to Dscoop.
Expanded Booth Time
As we mentioned above, Dscoop has extended the number of hours devoted to the Solutions Showcase portion of the conference. If you’ll be there, please feel free to visit interlinkONE at Booth #325.
We’ll be demonstrating our wide variety of multi-channel marketing software solutions — everything from one-to-one marketing tools, to real-time reporting dashboards, to QR Codes, to applications that allow you to easily generate mobile-optimized landing pages, as well as our print, inventory, & warehouse management features.
Connecting with Partners
We are looking forward to catching up with a number of great companies and individuals that truly strive to support the print industry. Here are just a few of them:
Weather and Fun
Last but not least, we (as New Englanders) will not be complaining about having to enjoy Orlando’s weather in the middle of February. And while we may not see the actual sun too much (the agenda for each day looks packed with quality events that primarily occur indoors), we know that we’ll enjoy our time with the entire Dscoop family.
Cooking Up Success in the Marketing Kitchen
NOTE: This post originally appeared in Pinto’s Beans of Marketing Wisdom blog
Thanks to Hulu, I’ve been watching a lot of Chef Ramsay‘s shows recently.
I’ve been on a steady diet of Kitchen Nightmares, Hell’s Kitchen, and most recently, Master Chef. (If you held my hand to the fire, I’d say that “Kitchen Nightmares” is my favorite.)
As you may have noticed by my absurd use of puns in that last paragraph, those shows are having a heavy influence on me. The effects of watching that many cooking-related shows can also be seen in other areas:
- Vocabulary: I am now using many of Chef Ramsay’s sayings when describing food. While these aren’t necessarily new words, I now love using the word “fresh” to describe good food and I wear a disturbing cringe on my face when i refer to “frozen” food. I have also been fighting the urge to yell “Get out of my kitchen!!”.
- Awareness: I have been introduced to a variety of mouth-watering-inducing meals that I have never tasted, but have become completely obsessed with. Beef Wellington, you are in my target!
- Actions: Yes, my wife can attest to this: I have greatly increased the amount of time that I spend in the kitchen. In fact, I actually attempted to cook up a honey-mustard glaze yesterday to accompany grilled chicken. (Unfortunately, the finished product earned the name “Chicken Swimming in a Honey Mustard Soup”)
Now, I am not trying to say that simply watching hours of cooking-related shows has made me an expert, or even an average cook. But my new “association” has absolutely affected my life.
Finding Help in the Kitchen of Marketers
To grow business in today’s economy, many service providers that traditionally offered print, mail, or fulfillment are now seeking to offer additional marketing services to their clients. To do this, they certainly may need to make investments in software and hardware. However, it goes beyond that.
Discussing and selling a multi-channel marketing campaign means that we will be talking a new language… it means that we must be aware of things that are happening in the “marketing” world, as opposed to just circles that discuss print. It also means that we need to walk-the-walk.
To do this successfully, we must make changes when it comes to our associates. Here are few ways that we can do this:
- We must read magazines that specifically discuss marketing topics and website design.
- We must subscribe to newsletters share insight on the world of mobile marketing and best practices for email campaigns.
- We should read posts from bloggers that are engrossed in all-things-marketing, and that freely share tips, tricks, and best practices.
- We should look at attending trade shows and joining associations that are focused on the marketing.
Yes, the people and things that we associate with do have an effect on us. This applies to all fields, activities, age groups, etc.
A change in association may not make us an instant-expert, but it absolutely can put us on the path to becoming a legend one day.
Photo Credit: http://commons.wikimedia.org/wiki/File:Gordon_Ramsay.jpg
