interlinkONE

What do you feel are the most important components of a marketing campaign? Well, a widely accepted answer to that question is typically the following three items: the list, the creative, and the offer.

Do you target different groups in your marketing efforts? Perhaps you have a house list of customers. Maybe you also have a new list of prospects from a recent tradeshow. Also, you may have purchased a list of people in a certain demographic.

Well, when you run a campaign, do you know which groups are responding to your efforts?

The interlinkONE marketing software can provide the answer to that question for you.

Our campaign management utility allows to you segregate your target audience into different groups, or sources.

As responses come into your campaign, a person is “sourced” against their pre-defined group.

Our real-time reporting features will thus tell you not only tell you the name of who responded, but also which group they came from.

Responses by Source:

At the end of the campaign, you can then look at a chart of all your responses, with a separate pie devoted to the different sources.

Was it worth spending the money on your purchased list? Did the trade show simply produce business cards of people looking for a free gift? Yes, our reports can now find out how to spend your marketing dollars effectively.

What did a source respond to?

Our software allows you to know something about your target groups – what are they responding to? For example, perhaps you’ve launched a personalized URL campaign. Did you have a low response rate from a certain demographic? If so, try another response mechanism the next time… perhaps provide a call center phone number, or a Business Reply Card.