interlinkONE

One of the biggest challenges a marketer may face nowadays is how to measure and demonstrate the results of their campaigns.

It’s not just enough to have the perfect audience and an appealing message. At the end of the day, you need to be able to present results to your management and sales teams!

With interlinkONE’s solution, it is easy to view and demonstrate real-time results of your marketing efforts.

Here are a few key features interlinkONE provides for Marketing Measurement:

• Marketing Dashboard: Graphically view results across all of your activities on one page
• Lead Distribution and Scoring: Easily view all leads from a campaign and segment them based on how qualified they are
• Traffic Analysis: How long do people stay on your landing pages before they fill out your form or abandon it?
• Email Reporting: Learn your open rates, click-through rates, and bounces in real-time
• QR Codes: Learn how many are scanning your QR Codes
• Cost Per Lead: Automatically calculate Return on Investment (ROI) based on campaign costs and results

Marketing Responses by Channel/Media

Here are some helpful links on how our solution allows you to measure your marketing efforts:

• By Source/Target Audience
• Landing Pages
• E-Mail Efforts
• Social Media – Twitter, Facebook, LinkedIn, and more