interlinkONE

Personalized URLs (or pURLS) are an effective way to increase the response rates of your marketing efforts.

Personalized URLs have primarily been used to enhance a direct mail piece. But they can also be used on email blasts, and other medias that are targeted to a specific individual.

interlinkONE’s marketing software solution allows you to build, execute, and measure personalized URL efforts. Here’s how it works:

BUILD:

• Create a landing page (This can be done through the system by creating your own page, or using one of our templates)
• Buy a domain name (for example, “IsReadyToGrow.com”)
• Upload your mailing list

EXECUTE:

• The system creates a personalized URL for each person on your mailing list
• After exporting the list, you would then add the personalized url to the direct mail piece (along with their name, address, etc)
• Send out the mailer

MEASURE:

• With a personalized URL, you can tell who is clicking, and when.
• You know who responded and filled out the survey, as well as who simply looked at their page
• You can view what questions a person responded to

A personalized URL does more than provide you with the ability to measure success. You can truly deliver a one-to-one marketing message to each prospect. Click here for more information on how interlinkONE’s marketing software can help you deliver customized text, pictures, videos, and more.