Personalized URLs (or pURLS) are an effective way to increase the response rates of your marketing efforts.
Personalized URLs have primarily been used to enhance a direct mail piece. But they can also be used on email blasts, and other medias that are targeted to a specific individual.
interlinkONE’s marketing software solution allows you to build, execute, and measure personalized URL efforts. Here’s how it works:
- Create a landing page (This can be done through the system by creating your own page, or using one of our templates)
- Buy a domain name (for example, “IsReadyToGrow.com”)
- Upload your mailing list
- The system creates a personalized URL for each person on your mailing list
- After exporting the list, you would then add the personalized url to the direct mail piece (along with their name, address, etc)
- Send out the mailer
- With a personalized URL, you can tell who is clicking, and when.
- You know who responded and filled out the survey, as well as who simply looked at their page
- You can view what questions a person responded to
A personalized URL does more than provide you with the ability to measure success. You can truly deliver a one-to-one marketing message to each prospect. Click here for more information on how interlinkONE’s marketing software can help you deliver customized text, pictures, videos, and more.
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