Why would you want a shorter URL?

Marketing. Web-to-Print. Warehouse Management.

As social media and mobile marketing continue to become a bigger part of our daily lives, the rules of communication change as well. Twitter limits your tweets to 140 characters. SMS/Text Messages are kept at 160 characters or less.

We now need to simplify our message more than ever before.

Yes, each character is truly important!

interlinkONE is proud to provide ilnk.me. It is a free tool that allows you to convert long URLs into short ones. The best part is that you can track who clicked on those links, when they clicked, and where they came from.

For example, you can take this URL:

http://www.worldexecutive.com/locations/north_america/usa/massachusetts/boston/boston_map_2.html

and convert it into:

http://ilnk.me/6c

The Benefits

Short URLs can be valuable and essential. Let’s take the essential portion first. If you try to share a long URL in an email or on Twitter, you risk having the URL being broken up, or taking up too much space.

For example, if you’re trying to post the long URL on your Twitter status, you’ve already exceeded more than half of your 140 character limit. The short URL will allow you to post more of a description around the link. It also makes it easier for other people to Re-Tweet your message, and add commentary of their own.

Here’s the valuable part: Social Media is absolutely a channel that should be considered for your marketing efforts. Just like you may send an email or direct mail piece to your audience, you should also consider reaching out to people via Social Media channels.

Measuring and Tracking

With ilnk.me, we provide full-tracking capabilities for all your URLs. You can see when people are clicking on it and from which site. Did the link attract more attention from your Twitter page vs. your Facebook page? Also, you can see how people are clicking on your links… Is it from their iPhone? Or via Firefox on their PC?