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A recent article on MediaPost had the headline “Smartphone Surge Means More Mobile Media“.

This chart helped back up that statement:

Chart on Smart Phone Usage

Of course, you may not have needed to see that chart to realize that more and more people have a Smartphone by their side.

To keep up with our workload, nearly all of us are benefiting by the capabilities of our iPhone, Droid, Blackberry, etc.

What should the surge mean to your marketing efforts?

People will continue to become more accustomed to performing activities on their phones. It may be visiting a website, or communicating about business via a text-message. It may be snapping pictures videos and then uploading them to a social media  site. It may even be purchasing an item via an online store directly from their phone.

Yes, mobile will continue to grow to be a viable channel for marketing and business. It is not too early to start incorporating mobile efforts into your campaigns.

• You may need to start looking into sending information to your customers via SMS/Text Messaging.
• You may need to look into making your printed materials interactive via QR Codes.
• Eventually, you may even need to look into provide websites that are optimized for mobile devices.

The world of marketing will continue to change. Sometimes it happens faster than we may prefer.

However, if we make the effort to communicate with our customers and prospects in their preferred channel, we will be rewarded.