2009 September eNewsletter

Multi-channel marketing communications - all in one!
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Re-live Print ‘09 (Photos & Videos)

It was 6 days in Chicago – packed with printers and discussions of marketing. We brought our cameras – to the show floor and also to John Foley, Jr.’s presentation with Barb Pellow. So, whether you were there or not, you can take a peek at the interlinkONE Print ‘09 experience.

Building a Database of Prospects

How can you keep a sales team happy? Well, one sure way is to keep your database of prospects filled with qualified leads! In this article, we discuss practical ways to launch a marketing campaign that will add new leads to the sales pipeline.

Ranking Survey Questions – Find Your Hot Leads

In the world of marketing, a lot of time and effort is spent getting people to respond to your marketing efforts. Well, how much attention do you pay to what happens after they click “Submit”? Here, we discuss best practices for funneling leads based on how they’ve responded.

Multi-Channel Marketing: The Conveniences

In part 2 of his 5-part series on Multi-Channel Marketing, John Foley, Jr. discusses how multi-channel campaigns can easily be executed. It may seem like more effort to use multiple channels, but with today’s technology, you can successfully reach people in multiple ways.