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In this issue

Customer Satisfaction & Larry Legend

Ah, the happy customer. We all want them. But, how many of your marketing efforts target your customers? And how often do you simply seek to gather their satisfaction level, as opposed to promoting new products or services?

Find out how your customers’ view of you is somehow related to Larry Bird… and gather ideas for your next satisfaction survey.

Don’t Fear The Data

Personalization – we all can see the benefits. We all dream about the ways one-to-one marketing materials can be delivered if we had loads of data at our fingertips (for example – the last time someone got an oil change, their favorite colors, the products they’ve bought in the past month, their favorite articles).

But what about when we only have their name and their mailing address? Is that enough to do a personalized URL campaign?

Whither the Business Reply Card?

With the excitement surrounding Personalized URLs over the past couple of years, the focus of being able to collect responses online has certainly grown. While being able to successfully offer this form of cross-media marketing can provide major benefits, marketing service providers can achieve success by also capturing responses from other formats.

Blogging, Twitter, and YouTube, Oh My!

Would you like to get the attention of more prospects? Would you like more traffic to your website, and more calls to your sales team? Check out how some of these social media marketing tools can be used to promote your business.