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Are you skipping Test day?

As Mick Jagger once sang, “Time (or Tiiiiiimmee) is on my side”. Okay, when it comes to getting campaigns out the door, a lot of us do not always feel that luxury. However, by setting aside just a bit of time to run tests on the key components of your campaign, you can avoid costly mistakes, and ensure greater success.

Setting up a Marketing Plan

Okay, a little question – do you have a marketing plan for the next 12 months? How about the next 6 months?

A marketing plan can help you ensure that your wonderful campaign ideas actually come to life… And that you are taking advantage of the most effective and efficient methods to reach your audience.

Closing the Loop: Response E-Mails

When it comes to identifying the ingredients of a successful campaign, we certainly pay attention to things such as the audience, the offer, and the creative. But take a moment to learn how the auto-response email can help you reach further success with people that respond to your campaigns.

How “hot” is our newsletter?

Curious as to which articles in our e-Newsletter are the most popular? How about for your own email blasts? Find out which links attracted the most “heat” in our January issue…