interlinkONE

“We needed a platform to help us go to market as a marketing service provider,” explained Mark McIntosh, director of fulfillment services for Cedar Graphics. “All printers are faced with issues arising from the commoditization of the industry.” Cedar Graphics was no stranger to these issues, and wanted to alter its corporate vision to recast itself as a marketing service provider.

The company was also interested in updating its inventory tracking system so that it could track inventory in real-time and revamp its order processing system. Management wanted to use a just-in-time print model similar to the manufacturing model used by other manufacturing industries.

Towne AllPoints Communications, headquartered in Santa Ana, California with facilities in St. Petersburg, Florida and Plainfield, Indiana, offers a multi-faceted range of services to fully deploy the multiple communications channels that businesses and consumers use today.

Towne offers direct mail processing and production including offset and digital print-on-demand, database management and marketing, response management, inbound and outbound telemarketing, web chat, and e-mail broadcasting – all to create a highly effective, efficient, and interactive communications network between Towne’s clients and their customers. Mike Shepard, senior corporate vice president at Towne, described his firm’s complex business operations more simply as third-party logistics.

The Royce Funds Portal harnesses internet technologies to provide up-to-the-minute sales, marketing, customer service and operations reporting to all interested parties, from the portfolio managers to the company President. Using interlinkONE’s marketing software solution, which provides management with online executive level reporting enabling a daily review of sales before the markets open, accurately filtering data by channel, fund, firm, branch, and representative to deliver detailed sales information in fully customized, automated, real-time reports that are easy to understand.

Aston Asset Management utilizes the power of interlinkONE’s software solution to accomplish detailed sales reporting along with comprehensive contact and list management. The sales reporting component provides management with online executive level reporting enabling a daily review of sales before the markets open. The application accurately collects data from the transfer agency and filters the data by channel, fund, firm, branch, and representative to deliver detailed sales information in fully customized, automated, real-time reports that are easy to understand.

The contact management component allows for management of contact profiles and a contact history. Users and management have the ability to access the contact history and profile, edit the contact profile, and track contact interactions. The list management component provides an online process for selecting a customer and then matching that customer profile to a specific product offering, mailing, or broadcast notification.

The F.F.I.D.O. (Fireman’s Fund Insurance Direct Orders) Internet Portal attaches Internet technologies to streamline the delivery of loss control information to Fireman’s Fund agents and customers worldwide. Using interlinkONE’s integrated marketing software solution, Fireman’s is able to leverage the power of the Internet to distribute loss control documentation quickly and cost effectively reducing costs associated with printing, storage, obsolescence and shipping.