Successfully Delivering Multi-Channel Marketing Solutions
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on Monday, April 19, 2010 
at 11:43 AM 
in We are in the wonderful city of Philadelphia this week for the OnDemand Expo. If you’ll be in the area, please feel free to visit us at Booth #306. We’d love to chat with you for a little bit.
Also, make sure to check out the presentation by Julie Sullivan of Wilde on Tuesday at 1 PM. Julie is speaking on the topic, “Successfully Delivering Multi-Channel Marketing Solutions“. I have seen the slides, and I will tell you this — it is going to be a fantastic 50 minutes. Our CEO, John Foley, Jr., will be joining her as well.
Here is a description of what they’ll be covering:
As printers make the transition to marketing service providers, they are discovering that for a marketing campaign to be truly effective, multiple channels must be used. This session explores how W.A. Wilde Company is making multi-touch marketing a reality—from print, to interactive, to mobile, and more.
• Learn the steps Wilde took to become recognized as an effective marketing services provider, transforming their company internally, and then externally, changing the way customers viewed their services.
• Learn best practices on executing and measuring multi-channel marketing efforts. Service providers feel new responsibility when executing marketing campaigns—successful examples that can be easily replicated will be shared.
• Leave with the ability to successfully implement “new marketing” techniques—QR Codes, Social Media, and more.
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