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John Foley Jr. speaking on Multi-Channel Marketing at Sexton seminar
Posted by 
on Monday, November 9, 2009 
at 2:33 PM 
in John Foley Jr., President and CEO of interlinkONE, inc. will be speaking at a seminar on Wednesday, November 11th on the subject of Multi-Channel Marketing.
The seminar is being hosted by Sexton Printing.
Here is an overview of what John will be discussing:
While the concept of multi-channel marketing is not new, it is evolving rapidly with changes in technology and purchasing behaviors. Multi-channel marketing is all about using various methods (channels) to get marketing messages to the people who matter most—your target audiences. It involves the integration of Websites, telephone, email, texting, trade shows, print, social media, and other available channels to present relevant messages. It’s all about sending the right people the right message using the right channel at the right time. By failing to maximize opportunities using multichannel marketing, your campaigns get out of step…causing lost customers and profits.
For more information about Sexton Printing, you can visit their website at http://www.sextonprinting.com/
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John: Thank you for a fantastic seminar on effective multichannel marketing.
The key takeaways are: If you don’t think that your customers are on social media
…think again.
The days of disruptive marketing are over, customers are trusting strangers over
corporate approved messages…it’s all about creating conversation and trust.
Our role as marketing service providers is to not peddle a purl, QR Code or widget.
Our mission is to listen and learn from our customers to discover their mission
critical challenges and then craft solutions that not only solves these issues but
strengthens the 2 way dialog that is vital to their success in this new marketing frontier.