Marketing Commentary from interlinkONE
Marketing. Web-to-Print. Warehouse Management.
Announcing the Launch of ilink.Me
Posted by 
on Wednesday, October 14, 2009 
at 7:05 AM 
in interlinkONE Announces Release of ilink.Me
Web Application for Helping Measure Social Media Activity as part of Multi-Channel Marketing Campaigns
interlinkONE, Inc., a leading provider of online marketing software solutions, today announced the release of its latest application, ilink.Me. The web tool allows users to convert website addresses into short URLs, post them, and then track the success of each link. Short URLs can play a valuable role in helping companies execute their social media strategy.
John Foley, Jr., President and CEO of interlinkONE said, “Social Media is a channel that must be used by marketing departments today. However, a lot of companies are having trouble measuring the success of their social media efforts. Our tools make it possible for people to easily measure and demonstrate the success of their efforts in these channels. You can see how many people are clicking on a link…where are they coming from… are they viewing your materials on an iPhone or on a PC, and more.”
interlinkONE’s ilink.Me application is available for free to the public. It is also designed to work in conjunction with interlinkONE’s ilinkONE Version 8 marketing software solution. The software allows companies to build, manage, execute and measure marketing activities across all channels. Thus, interlinkONE customers will be able to measure the effectiveness of their marketing activities across all channels – from print to the web to social media to QR Codes to Call Center activity and more.
Ed Cianci, System Architect at interlinkONE, said the following, “Short URLs have proven essential and valuable as the popularity of social media sites have increased. Whether it’s Twitter, Facebook, LinkedIn, etc, or even posting a link in an email, a short URL can save space, and ensure that the link is published correctly”.
interlinkONE has also integrated the ilink.Me application into its online ordering software. Customers have the ability to set up storefronts and portals for sales and marketing teams to access, order, and download collateral. Now, users have the ability to post a link to an electronic collateral item directly onto a social media website. The system automatically creates the short URL, and starts tracking the links.
ilink.Me comes equipped with a series of reports, charts, and graphs. Users have the ability to see the success of each of their links, and across different time periods. Users can also choose to be alerted via email when someone clicks on one of their links.
What is the advantage of using ilink.me over other URL-shortening services? Well, you’ll have the ability to measure your social media activity against the other parts of your multi-channel marketing campaign!
Yes, you can measure across all the Channels, Medias and Responses that you may use. Did more folks go to the social media link versus the Personalized URL versus the QR Code? Measuring all of your channels , medias and responses is what interlinkONE provides. Yes – we measure the entire marketing campaign.
If you would like more information about interlinkONE’s marketing software solution, please contact us at the following:
http://www.interlinkONE.com/Contact
PHONE: 978-694-9992
Please feel free to give ilink.me a try here (we recommend registering, for free, for full use of all the reports):
Tags 
