Blogging, Twitter, and YouTube, Oh My!
Posted by 
on Wednesday, April 15, 2009 
at 9:26 AM 
in Social Media… If you aren’t addicted to some aspect of it already, you most likely soon will be. Sites such as Twitter and Facebook are exploding in popularity, and they are having a major impact on the marketing world. Recent surveys are even showing how younger generations are even moving away from e-mail, and solely relying on these types of sites to communicate online.
Without further ado, here is a bit of information on some of the marketing channels that are available to you now – and that can help you greatly expand your reach.
| Marketing Channel | What is it? | Example (interlinkONE) |
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Twitter is a social networking and micro-blogging service. It enables you to send and read other users’ updates, known as tweets. Tweets are text-based posts of up to 140 bytes in length.
Why should you use it? – People will follow you. You can then provide information that they may find useful (perhaps links related to stories that affect your industry, or links to content that your company provides). Also, people post personal items on Twitter. This could help present the “human” aspect of your company to others. |
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YouTube allows you to upload, share, and view videos online. You can also link to or embed these videos in your website and landing pages.
Why should you use it? – Video is a great way to get your message across. People are bombarded with marketing messages… Sometimes a video is the the one that gets your prospects attention, and also delivers your message. |
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A blog is a website which is usually maintained by an individual or a group of people. It typically stands apart from your corporate website because a lot of times they offer commentary. Typcially, the topics are related to something in your industry… or common challenges that people in your business face each day.
Why should you use it? – A blog can be a great way for people to become familiar with YOU. Perhaps they are not in the mood to read the sales-related material on your website, so they click on your blog. From there, they become familiar with your expertise and what you care about – all the while seeing the link to your company website on the page. |
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