Marketing Commentary from interlinkONE
Multi-channel marketing communications - all in one!
interlinkONE’s Marketing Software Helping Keepa Ltd., Grow Revenue Opportunities
Posted by 
on Monday, February 2, 2009 
at 11:02 AM 
in 2/2/2009
interlinkONE’s Marketing Software Helping Keepa Ltd., Grow Revenue Opportunities
ilinkONE Version 8’s Full Range of End-to-end Personalized Marketing Software Helps United Kingdom’s Keepa Provide More Solutions for Its Customers
WILMINGTON, MA, February 2, 2009–interlinkONE, Inc., a leading provider of web-based marketing software solutions, today announced that Keepa, Ltd., a marketing support service provider located in Berkshire, England, has selected ilinkONE Version 8 as its marketing software solution. Keepa will use the software to expand its marketing and fulfillment services to increase sales opportunities and enhance the profitability of its customers’ sales and marketing campaigns.
Keepa recognized the growing need to be able to offer marketing solutions that truly managed and measured each part of the campaign. Paul Mitchell, director of Keepa, said “For a campaign to be truly effective, you need to be able to deliver and measure more than just the direct mail piece. You need to reach out to prospects through many channels, and collect responses through various methods. With interlinkONE we can accomplish all of this easily. Our customers are experiencing greater results from their campaigns as a result of interlinkONE’s robust software.”
The integrated suite of tools in ilinkONE Version 8 enables users to accomplish a wide variety of services including marketing automation, variable-data print, personalized URLS, fulfillment, order taking, customer relationship management, and project management. Each is driven by a database that organizes, manages, and contains all marketing-related information, such as promotional campaigns and storefronts to promote business, as well as to help execute marketing solutions. Additionally, the software offers a lead acquisition program, campaign and response management tools, and email marketing solutions that help expand the reach of a company’s direct marketing initiatives.
“We are delighted to work with Keepa. Its staff has shown great enthusiasm in putting our solutions to use, and we are very happy to see it already reaping results,” said John P. Foley, Jr., president and CEO of interlinkONE. “Offering marketing solutions that go from creation through fulfillment provide our customers with a tremendous competitive advantage.”
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About interlinkONE
interlinkONE provides software that delivers end-to-end personalized marketing, fulfillment and variable print solutions. Companies in the print, fulfillment and mail industry use interlinkONE to better manage, execute, and measure their customers’ marketing initiatives and boost revenue. Solutions include Software as a Service (SAAS) or ASP web hosted marketing tools that make it possible to create highly targeted one-to-one mailers, web-to-print solutions, personalized URL campaigns and e-mail marketing in addition to fully integrated campaign management, lead acquisition programs, collateral fulfillment, order, inventory, fulfillment, and warehouse management. With interlinkONE’s suite of solutions print, fulfillment and mail service providers can improve marketing results and increase revenue opportunities while reducing costs.
About Keepa
Keepa is one of only a few companies combining Print and Event Management solutions with Mailing, Storage and Distribution to provide a total Marketing Support Service. By providing a total solution they allow companies to concentrate on their core Sales and Marketing functions, knowing that Keepa is in place to provide the support and solutions to maximize their efforts. Keepa is a privately owned company, with a reputation for delivering innovative and practical solutions. They have one aim and that is to make their customers business as successful as possible. No one goes as far as they do to make it happen.
