Mobile marketing and social media go hand-in-hand. Look around you on any work day. Inside the office or outside on the street, watch as everyone looks at their phones and swipes, clicks and taps their way around the smartphone screen. A large number of them will be on a social media platform such as Facebook or Twitter.
The reality is, social media can be titillating and informative. It’s becoming second nature for users to take a quick picture of what they’re eating or something funny they are looking at and then positing it to share. They read another user’s status and then they comment. They vent about their day.
Now you have to ask yourself, are you taking advantage of this high degree of engagement? Are you present on social media platforms and are you integrating your mobile marketing and social media efforts? Here are some tips on how to make that integration simple and seamless.
1. You should have a mobile site.
If you don’t, you need to set one up. But let’s say you have one. Great! But is it set up to make it a one tap operation to share your information on a user’s social media account?
For example, the iFlyMobi.com application makes it a no-brainer for your audience to share your mobile website content via social networking sites. A “Share This” button is placed on each of your mobile site pages to help encourage your audience to pass your mobile site awesomeness along. Because the easier you make it, the more likely your audience will comply with your subtle (or not so subtle) request to share information.
2. Be strategic with your thinking.
Yes, you need to toot your own horn from time to time. But how can you do that, as well as stay interesting and shareable with your audience? It’s a delicate balancing act, but one you have to become familiar with.
3. Appeal to the senses.
It shouldn’t be all about words when you Tweet, update or post. Upload photos. Share videos. Add audio files. Not only does this make your mobile marketing more engaging, but it also makes it more likely to be shared via social media platforms.
4. Think like your audience.
If you don’t have a personal Facebook page or a personal Twitter account, think about setting up accounts and looking at things from a more subjective (less corporate agenda) point of view. You may be surprised. It’s easy to get knee deep in assuming what your audience wants and appreciates versus really researching what they want to see and what would prompt them to act.
Make sure your mobile marketing and social media is integrated and not a stand-alone experience. In this vein, combine the type of marketing that social media encourages. It’s much more about conversations and experiences, not the traditional “let me convince you how great I am” kind of marketing.