Here it is, the final installment of my mobile marketing must-haves series. We’ve covered a lot of ground of the past couple weeks, and hopefully these final three tips will steer your business to mobile success. Last week, we learned about getting social media integrated into your mobile strategy, as well as tips on measuring and analyzing your data.
Thanks for reading!
7. Bridge From Print To Mobile
Ensure that you bridge the gap between your marketing efforts, from print to online to mobile. There is no reason for your efforts to be separated, and no campaign should feel like the proverbial red-headed stepchild. Coordinate your marketing and keep your branding intact. Brainstorm about how you can engage an audience member from print to online or print to mobile. Print QR codes on materials that direct to a mobile app or site. Have links to mobile friendly destinations in your emails. Mobile marketing shouldn’t exist in a bubble, especially if you want a great return on your investment.
8. Understand Your Hardware
As you develop your mobile marketing campaigns, take a closer look at typical mobile devices. Look at their features and see what could be exploited (in a good way, of course) to create a more interactive experience between your marketing efforts and the audience member. Can you integrate the calendar or contact info features? The camera?
9. Strike A Balance
Make sure, as you work your mobile marketing plan and reach for those goals that you strike a balance. You don’t want to bombard your audience with SMS messages, mobile marketing ads and the like, but you don’t want to remain silent for long either. You want to be engaged and responsive, and you will find that you will get some major bang out of your mobile marketing work.
Miss the first couple of posts? Click the links below to get caught up on tips 1-6.